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Brochure handbook for tour guides

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Brochure handbook for tour guides

  1. 1. Tourism is becoming increasingly competitive. Today countries, statesand regions compete with each other to create a superior touristexperience, that can increase inflows of foreigners and locals. A keyfactor in this effort is to create a large resource base of professionallytrained Tour Guides.Although there are several institutional mechanisms available fortraining Tour Guides, aspirants desirous of entering the profession havefor long felt the need to possess a comprehensive handbook that canenhance their skills.This handbook is therefore unique in its structure and content. Inaddition to basic inputs required for becoming a successful Tour Guide,it contains a wealth of knowledge on the hundreds of Do’s and Don’ts,necessary to observe while guiding tourists. Moreover, though theseguidelines have evolved over several years, efforts to document themin a single source were missing.THIS HANDBOOK IS A MUST FOR ANYONE INTERESTEDIN GUIDING TOURISTS.It addresses several critical and important aspects, including:What do tourists expect of a good Tour Guide?What are the key roles and responsibilities of an effective Tour Guide?Preparations required before embarking on any tour.Dynamics, mechanisms and key aspects of tour guiding under differentscenarios, including traditional, recent and emerging formats.Tricks of the trade, including handling of questions, emergenciesand difficult tourists.All encompassing, useful, practical and skill-enhancing information forTour Guides.
  2. 2. Contents...2013 publicationPaperback | 234 pages` 295 | $ 7.95ISBN: 978-93-81320-13-6Foreword | Preface | Key terms | Tour Guide training| Summary of tour guiding resourcesSection A: Introduction1. Introduction 2. Role of a Tour Guide 3. Tourist – the customerSection B: Preparing to be a Tour Guide4. Steps to becoming a Tour Guide 5. Presenting yourself6. Making sense of cultural differencesSection C: Guiding a Tourist Group7. What is interpretation? 8. Dynamics ofcommentary 9. Practical tips 10. Mechanics oftour guiding 11. Tools of the trade
  3. 3. Available with leading bookshopsand e-business booksites.Please write to the publisheron ssethi@matrixpublishers.orgfor attractive offerson bulk supplies.Section D: Guiding Scenarios12. General dos and don’ts for tour guides 13. Guiding on a walkingtours 14. Guiding on a coach 15. Guiding at a museum16. Guiding at a religious place 17. Guiding at an archaeologicalsite 18. Guiding on a nature walk 19. Helping with transfersSection E: Tricks of the Trade20. Handling difficult tourists 21. Handling questions 22. Handlingemergencies 23. Search for information 24. Responsible guidingSection F: Practical Information25. How to plan an itinerary? 26. Partners in business 27. Settingup a tour guiding business 28. Code of conduct for tour guides inIndia (by MoT) 29. List of MoT, GoI offices and Tourism Departmentsof the states 30. Indian Institute of Tourism and TravelManagement (IITTM) 31. Addresses ofIITTM Centres 32. WFTGA
  4. 4. Tour Guide Training…Over the years IITTM has trained thousands of tour guides all over the country earninguseful experience. This has been supported by interaction with tour guides and theirassociations, and federations. Guides have been comingback to us for refresher programmes. IITTM has alsoengaged with various agencies and state tourism boardsand tourism departments advising them on guidetraining system.We have designed and delivered trainingprogrammes for various states. IITTM has also discussedissues with leading guide training agencies around theworld including WFTGA. A lot of academic researcheson issue of guides and guide training have been carriedout under the aegis of IITTM. All this has allowed us toevolve our range of guide training programmes. WhileThe Regional Level Guide Training Programme (RLGTP)is organised as per the guidelines provided by Ministryof Tourism, Government of India, IITTM has developed training modules that can becustomised to address the specific requirements of State Governments or a UnionTerritory Administrations.These training programmes are targeted at novices who are interested in investingtime in tourism as guides. Interests range from full time tour guiding to participatingon a part time basis. Such participants may be trained to be licensed as a state levelTour Guide. These programmes may also benefit individuals who are so far practisingguiding without any license or are operating as tour escorts.
  5. 5. The training programmeThe training programme has a few important components – basic tour guiding skillsand related information; knowledge of local/regional tourism products; sensitisationfor responsible tourism; and hands on tour guiding experience.Guiding skills Profile and role of Tour Guide; guest arrival and departureformalities; tour arrangement procedures; pre-research;commentary; guiding at a monument, guiding at museum,guiding at religious place, guiding on a moving vehicle; firstaid and emergency medical care; map reading; itineraryplanning.Knowledgeof tourismproductsArt and archaeology at the destination, monuments atthe destination; religion and religious places; history andgeography of the destination; culture of the state – music,wedding, cuisine, socio-cultural traditions, art and craft; maintourist circuits of region; fairs at the destination; history andgeography of India.InterpersonalskillsVerbal and non-verbal communication; complaint handling;artoflisteningandhandlingquestions;handlingcross-culturaldifferences; manners and etiquettes; dos and don’ts.Tourism trade Tourism trade; components of tourism value chain; Indiantourism; tourism in the state; trade terminology; ticketingand bookings; travel insurance, etc.; accommodation andmeal plans.Guide’scontextRelation with travel and tour companies; role and functionof state and national government; role of state governmentand tourism development board; Dos and Don’ts for aguide.Sensitizing Responsible tourism; Dos and Don’ts for a tourist.
  6. 6. Expected outcomeThe expected outcome of the Tour Guide training programmes includes: Participants are made to appreciate and are exposed to the traits andcharacteristics necessary to be an effective Tour Guide. Equip learners with knowledge of local tourism products at the destination. Improve the guiding and communication skills of the learners. Learners are able to handle visitors and take good care of them. Participants are also sensitised towards responsible tourism.Salient features of the trainingSome of the high points of our training programmes are:1. Large component of practical guiding.2. Details observation exercises.3. 2-day communication seminar where each candidate is video graphed and playback used to improve communication skills.4. Practical guiding at a destination – moving vehicle, monument guiding, guidingat a museum, and guiding at a religious place; with expert trainers who providereal time feedback.5. Research and real time practice.6. Evaluation of trainees based on performance in real time.
  7. 7. Nimit Chowdhary (nimitchowdhary@gmail.com)is a Professor with Indian Institute of Tourism and TravelManagement, Gwalior. Widely acknowledged as a prolificresearcher and writer, he is also a qualified trainer in TourGuiding by the World Federation of Tour Guide Association(WFTGA) and has been associated with the Regional LevelGuide Training Programme (RLGTP) for over six years.Prof. Chowdhary has engaged with various stategovernments in designing and conducting numerousTour Guide training programmes. Currently supervisinga number of doctoral level researches on tour guiding at prestigious Indianuniversities, he has taught at several international universities, including InstitutoTecnológico y de Estudios Superiores de Monterrey (ITESM), Mexico; GlobalEntrepreneurship Academy (GEA), Slovenia; Shaoxing University, China; Universityof Gotland, Sweden and University of Girona, Spain.Recipient of the prestigious AICTE Career Award for Young Teachers, he isglobally acclaimed and extensively published in the area of tour guiding. Widelytravelled throughout India and in over 30 countries, his areas of special interestinclude, Destination Marketing and Strategy, Tourism Entrepreneurship andResearch Methodology.The Author…
  8. 8. Starting a Tourism Company is the first titleof a two book series and has been developed as a step-by-stepguide to start a small tourism company.As opposed to the ‘why entrepreneurship’ approach theauthors follow a ‘how entrepreneurship approach’. While mostother books on entrepreneurship discuss the theories onentrepreneurship, its definitions, classifications, characteristicsetc., this book provides several tourism business ideas andtakes the reader through the process of research and analysisto develop a bankable business plan. Divided into four segments: Section A introduces the reader to the concept of tourism entrepreneurship by sharingvarious business ideas. Sections B & C provide detailed guidelines for developing effective business planssupported by strategy, marketing, operations, people and financial plans, besidessupporting them with existing and original case studies. Section D addresses practical steps, issues and governmentguidelines to set-up a small tourism related business.The book is a practical guide for serious entrepreneurs desirousof either venturing into this lucrative business sector or forthose wanting to enhance their competitive edge.Other titles by the author…
  9. 9. Managing a Small Tourism Businessis the second title of the two book series and focuses on thecritical aspects of management, important for any small businessincluding, strategy, organisational structure, operations, humanresource management, marketing, and financial managementissues. In the backdrop of the current tourism business scenarioand government policy, the introduction builds a strategywhich will encourage private enterprise. The reader is guided to build a sense of direction for the business by – developingvision and mission, identifying competitors and customers, discussing steps to designa strategy and detailing the process of market research, segmentation, targeting andpositioning for small tourism firms. It discusses the 7Ps of tourism marketing in detail, dealing with – product, price, place,promotion, physical evidence, people and process. The authors creatively weave animportant 8th P of tourism marketing – Partnering, a key element of any small tourismcompany. The book showcases marketing efforts of a successful merchandiser, a Tour Guide, aBed & Breakfast operator, a safari operator, MPSTDC and anevent management company. Detailed segments on human resource requirements;selection of location and design of premises; financialplanning; use of IT to advantage; inputs for developinga website; a discussion on responsible tourism andsome useful tips for success make the book complete.Available with leading bookshops ande-business booksites.Please write to the publisheron ssethi@matrixpublishers.org forattractive offers on bulk supplies.w w w . m a t r i x p u b l i s h e r s . o r gMATRIX PUBLISHERST 3 Akarshan Bhawan4754/23 Ansari RoadDaryaganjNew Delhi 110002, India

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