the current site is failing to provide contact information for making an appointment, which is the number one reason people visit the site as soon as the “barrier” is broken, students are happy with the services perception gap: students perceive the MIT Medical is slow, but it is fast and effective content and ui: contact information must be readily apparent - especially how to make an appointment Different audiences have different perceptions: Medical needs to work to overcome student perceptions, but faculty and staff are content students perceive MIT Medical as slow to respond
the site is failing to explain plans adequately some deadlines are really important content: crucial content needs to speak to an audience not familiar with US plans and terminology feature: maybe a way to compare plans would help ui/visual: key dates need to be super obvious content on the site needs to address users and influencers
Any questions? - Thank you for letting us tell our story! www.nimblepartners.com [email_address] [email_address] A special thank you to Leah Buley at Adaptive Path who inspired us to free ourselves from the tyranny of PowerPoint bullet slides.