Calls-to-action are the prompt for what you’d like
your customers to do next. Every piece of collateral,
and ever page on your website, should include some
type of CTA.
It may sound like you’re making a lot of requests
of your customers, but being clear about what step
they’re supposed to take next is actually helping them
get to the information they came looking for
in the first place.
F O R W R I T I N G B E T T E R C A L L S - T O - A C T I O N
35.81% increase in conversion by
changing button color on product
It’s important to make your calls-to-action stand out
visually from everything else on your page. You can
do this by changing the color, putting your CTA on a
button, making your CTA a different size than the rest
of the text on the page… you get the idea. The point is,
you need to bring attention to your CTA.
If you’re working with a digital medium – make your
CTAs clickable. Always.
If there’s some reason you’re not able to include a
clickable CTA, make sure to include a link, phone
number, address, etc. near your CTA. Make it
incredibly clear that the two go together.
Notice how the CTA: “Sign Up!” isn’t clickable, but it is
pointing to the next step for visitors.
Use these best practicing as a starting point for your
next project. But don’t forget that every demographic,
company, and culture has a unique set of needs.
Be sure to test variations your CTAs to make them
as effective as possible.