BRIEF WRITINGExample:1. Objective: To rebuild our building with an overall budget of $X, to design an eco-friendly, award-winning ofﬁce for ten people, practical but contemporary and modern inits design to suit its surroundings.2. Who am I? (establish needs from clientʼs perspective): I am a young fresh to marketsmall business with a big future. The people who spend their days inside our buildingneed to be stimulated, rested and motivated togenerate ideas every day.3. Desired response: That the business premises help attract and retain A-gradetalent. That our workers love walking into the ofﬁce each day. That clients feel they wantto come here and just hang out.4. Mandatories: The building must house ten people comfortably, be environmentallyfriendly, have a sense of space and quiet reﬂection. Workspaces need to feel open andclean without the sense of constraint.5. Revisit the needs: Corridors will be wide with ample seating for corridorconversations to foster new ideas, and corridor walls will cultivate innovation and a teamspirit by displaying new ideas and current thinking with pictures, charts, etc.6. With the client: Branding identity is to be incorporated through the building in asubtle but ʻcoolʼ way.
design experiences sound smell site touch taste energy levels walk aways interactions engagements segues arrival departure security relationships order objectives debates discussions hot seat table talk graphic open space planned questions break outs facilitation spontaneity outdoor passive v active transportation messages hope activities courage expectation language context change palette & tonality exploration challenge emotion data history future strength communication risk innovationthis list of design experiences has been by inspired matt church check out mattchurch.com f more inspiration or
map the experience process assocations :/ oo story case study ):( o link thoughts -IP :() stuff capture stats :o detail communicate con ten wn load highlight t do * matter mental map meaning con frame nc ept tex :) co tstatement ? strategic point meta essence o models metaphors pictures ][explanation tactical
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