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Stockholm Mediaweek Isobar keynote_bots

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Keynote from Stockholm Media Week on Bots; Everything from conversational search and AI to smart homes and self driving cars

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Stockholm Mediaweek Isobar keynote_bots

  1. 1. ARE YOU A BOT? Nils Andersson Wimby, Agency Director, Isobar Sweden
  2. 2. We tend to over- estimate the effect of a technology in the short run and under-estimate the effect in the long run.
  3. 3. A robot is a machine—especially one programmable by a computer— capable of carrying out a complex series of actions automatically.
  4. 4. • In 2014, voice search traffic was negligible. Today it exceeds 10% of all traffic. • Siri, Google & Cortana exceeded 50Bvoice searches per month • Amazon Echo became the fastest- selling bluetooth speaker in history. • By 2020, over 200 billion searches per month will be done with voice.
  5. 5. Who’s going to work with this?How do you do SEO for Alexa?Who is going to own the “app store” of the smart home?
  6. 6. The Internet of Everything BI Intelligence
  7. 7. How will AI change the consumer journey from attraction to conversion? How can we apply AI and machine learning to marketing and advertising? Who owns the data?
  8. 8. Hur kommer vi konsumera media i en självkörande bil? Hur blir det om man jobbar med bilkunder? Eller försäkringsbolag? Vad händer med retail när hemleverans sköts snabbt och billigt av robotar? Vad skall vi göra med all tid?
  9. 9. Bots will change everything Interaction Decision making Work
  10. 10. Thank you Nils Andersson Wimby, Agency Director, Isobar Sweden twitter.com/nilserikjonas Nils.a.wimby@isobar.com

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