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Growthanomics
Growthanomics
The 10 Week Challenge:
Growthanomics uncovers the essence of the ‘Experience Funnel’.
We dig deep to find th...
Growthanomics
The ‘10 week challenge’ will give experts in the marketing, customer
success and customer experience fields ...
Growthanomics
? How does your audience feel
when engaging with your awareness campaigns ?
Growthanomics
The best content I came across in the past 6 weeks was?*
* Videos were mentioned on blog posts, articles and...
When engaging with this content I felt I should (examples):
Growthanomics
Test different ads on youtube
Start my new start...
It made me want to (examples):
Growthanomics
Produce this myself
Share it
Talk about it
Buy some books
Revise my blog
Pass...
Growthanomics
How many times did you think about or mention this content?
How did you use this content?
Growthanomics
Examples of content that left a mark on our participants (with links):
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Growthanomics 10 week challenge week #1: Awareness

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Uncover what you need to make these B2B executives think, feel and do in order to penetrate their top of mind awareness.

Published in: Marketing
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Growthanomics 10 week challenge week #1: Awareness

  1. 1. Growthanomics
  2. 2. Growthanomics The 10 Week Challenge: Growthanomics uncovers the essence of the ‘Experience Funnel’. We dig deep to find the building blocks of the experiences that move the needle at each stage of the B2B sales and marketing funnels.
  3. 3. Growthanomics The ‘10 week challenge’ will give experts in the marketing, customer success and customer experience fields an in depth understanding of how to create experiences that move the needle for their business. Our research consists of existing academic studies in psychology and business, a unique 10 week survey and interviews. The following slides share some of the findings from our first survey. Week #1 focused on the top of the funnel: Awareness
  4. 4. Growthanomics ? How does your audience feel when engaging with your awareness campaigns ?
  5. 5. Growthanomics The best content I came across in the past 6 weeks was?* * Videos were mentioned on blog posts, articles and business papers and were less than 12% overall.
  6. 6. When engaging with this content I felt I should (examples): Growthanomics Test different ads on youtube Start my new startup venture Run the same activities with my customers Edit my wardrobe Contribute to a collective/ political project. It made me want to examine my hiring process Print it Buy some books Be more proactive. Change my current way of thinking. Go back to Japan
  7. 7. It made me want to (examples): Growthanomics Produce this myself Share it Talk about it Buy some books Revise my blog Pass it on Call a meeting Do something about it Take action Change my life See what others are doing Shop Be more aware Learn more
  8. 8. Growthanomics How many times did you think about or mention this content?
  9. 9. How did you use this content?
  10. 10. Growthanomics Examples of content that left a mark on our participants (with links):

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