Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Dansk Designs LTD. was founded in 1965. In 1st year of it’s operation sales was $1,00,000/-In 1980 Sales grew to $10,00...
Lubell             (Administration,    MBA’s               Finance,&              Manufacturing)                          ...
“To maintain a 20% growth rate peryear in profit.”
DDL planned to enter a newmarket area Houseware.Assumed 3 times growth innew market
BurtKlapper       Maria             WazeterSy. Baxter
Jens         NielsQuistgaard   Refsgaard                           Royalty        Gunnar                    Supplier      ...
Delegation   Style
1.No manufacturing operations2.No research of market segment3.No standard operating procedures
1.Expand market segment withnew housewares product line,Dansk Gourmet Designs Ltd2.Recruitment of formallyeducated managem...
1.New suppliers for raw materials and manufacturing tohandle expansion2.Financing resource3.Rivalry among existing competi...
Product                 Designing ofDevelopment                  Bowls &  Activity                    TraysPossibility of ...
Value Chain Analysis
Resource – Based ViewTangible                  Intangible Assets                     Assets           Capabilities
No research     Initiate          Concentrated                                  on a specificon customer    standard      ...
Dansk designs ltd.
Dansk designs ltd.
Dansk designs ltd.
Dansk designs ltd.
Dansk designs ltd.
Upcoming SlideShare
Loading in …5
×

Dansk designs ltd.

1,540 views

Published on

  • Be the first to comment

  • Be the first to like this

Dansk designs ltd.

  1. 1. Dansk Designs LTD. was founded in 1965. In 1st year of it’s operation sales was $1,00,000/-In 1980 Sales grew to $10,00,000/-In 1980 product catalogue listed 600 items.In 1980 Profit after tax was $ 7,50,000/-
  2. 2. Lubell (Administration, MBA’s Finance,& Manufacturing) Hired TedNierenberg (FounderPresident) Quistgaard Additional (Design Designers product)
  3. 3. “To maintain a 20% growth rate peryear in profit.”
  4. 4. DDL planned to enter a newmarket area Houseware.Assumed 3 times growth innew market
  5. 5. BurtKlapper Maria WazeterSy. Baxter
  6. 6. Jens NielsQuistgaard Refsgaard Royalty Gunnar Supplier Cryen
  7. 7. Delegation Style
  8. 8. 1.No manufacturing operations2.No research of market segment3.No standard operating procedures
  9. 9. 1.Expand market segment withnew housewares product line,Dansk Gourmet Designs Ltd2.Recruitment of formallyeducated management3.New materials andtechnology
  10. 10. 1.New suppliers for raw materials and manufacturing tohandle expansion2.Financing resource3.Rivalry among existing competitors in new pricing marketand customer segments4.Global marketplace
  11. 11. Product Designing ofDevelopment Bowls & Activity TraysPossibility of In 1980 Development Mfg. Process
  12. 12. Value Chain Analysis
  13. 13. Resource – Based ViewTangible Intangible Assets Assets Capabilities
  14. 14. No research Initiate Concentrated on a specificon customer standard buyer group in needs and operating a specific desires procedures market New divisions Top managementLook for should determine for research,different an organization’s advertising, and goals, strategysuppliers sales and design

×