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CONSUMERISM AND PRODUCT QUALITY

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CONSUMERISM AND PRODUCT QUALITY

  1. 3. WHAT IS CONSUMERISM ? <ul><li>Consumerism  is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts </li></ul><ul><li>The term &quot;consumerism&quot; is also used to refer to the Consumer Protection, Consumer Activism </li></ul>
  2. 4. Consumer Activism <ul><li>Goals include making goods and services available to consumers safer, better quality, environmentally friendly, and more readily available </li></ul>Consumer Protection <ul><li>  Consumer Protection laws are a form of government regulation which aim to protect the rights of consumers. </li></ul>
  3. 5. BASIC CONSUMER RIGHTS <ul><li>THE SIX BASIC RIGHTS OF THE CONSUMER ARE AS FOLLOWS: </li></ul><ul><li>RIGHT TO BE INFORMATION </li></ul><ul><li>RIGHT TO BE HEARD </li></ul><ul><li>RIGHT TO CHOOSE </li></ul><ul><li>RIGHT TO BE SAFE </li></ul><ul><li>RIGHT TO REDRESS </li></ul><ul><li>THE RIGHT TO CONSUMER EDUCATION </li></ul>
  4. 6. RIGHT TO BE INFORMATION
  5. 7. RIGHT TO CHOOSE <ul><li>COLOUR </li></ul><ul><li>MODEL </li></ul><ul><li>BRAND </li></ul><ul><li>TYPE OF PRODUCT </li></ul><ul><li>SIZE </li></ul><ul><li>ETC </li></ul>
  6. 8. RIGHT TO BE SAFE <ul><li>SAFETY FROM PRODUCT </li></ul><ul><li>ECO FRIENDLY </li></ul><ul><li>TOXIC FREE FOOD </li></ul><ul><li>SAFE FOR CHILDRENS </li></ul>
  7. 9. RIGHT TO HEARD <ul><li>ABOUT TERMS </li></ul><ul><li>CONDITIONS </li></ul><ul><li>RULES </li></ul><ul><li>REGULATIONS </li></ul><ul><li>ETC </li></ul>
  8. 10. PRODUCT QUALITY <ul><li>WHAT IS QUALITY ? </li></ul><ul><li>“ Quality is about meeting the needs and expectations of customers” </li></ul>
  9. 11. PRODUCT QUALITY <ul><li>The Quality of the product is being not measured </li></ul><ul><li>ISO – INTERNATIONAL STANDARIZED ORGANISATION </li></ul>
  10. 12. PRODUCT QUALITY <ul><li>The letters &quot;CE&quot; stand for &quot;Conformité Européenne&quot; (&quot;European Conformity&quot;). </li></ul><ul><li>Legally the CE marking is no quality mark. But depending on the applicable directive the CE marking factually can be considered to be a quality mark. </li></ul>
  11. 13. ISO CERTIFICATE <ul><li>ISO 26000 – SOCIAL RESPONSIBILITY </li></ul><ul><li>ISO 31000 – RISK MANAGEMENT </li></ul><ul><li>ISO 51000 – ENERGY MANAGEMENT </li></ul><ul><li>ISO 9000 – QUALITY MANAGEMENT </li></ul><ul><li>ISO 14000- ENVIRONMENATAL MANAGEMENT </li></ul><ul><li>ISO 28000 – SUPPLY CHAIN MANAGEMENT </li></ul><ul><li>ISO 10002 – CUSTOMER SATISFACTION </li></ul><ul><li>ISO 22000 – FOOD SAFETY </li></ul>
  12. 14. FOOD QUALITY <ul><li>AGGMARK </li></ul><ul><li>VEGETARIAN </li></ul><ul><li>NON-EDDIBLE </li></ul><ul><li>POSIONIOUS </li></ul>
  13. 15. <ul><li>Quality is another word that is often used in  advertising slogans </li></ul><ul><li>If you provide Quality to the customers , you will get the quantity in customers </li></ul>

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