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Out of Control


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My presentation at the "Social Media and Communication" event, organized by the Institute of Communications in Greece

Published in: Business
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Out of Control

  1. 1. out of control Nikos Drandakis
  2. 3. Rob McEwen
  3. 7. You simply don’t give away proprietary data. It’s so fundamental, that no one had ever questioned it. “ ” Rob McEwen
  4. 9. 1.200 people from 50 countries
  5. 10. surprising sources of ideas <ul><li>graduate students </li></ul><ul><li>consultants </li></ul><ul><li>mathematicians </li></ul><ul><li>military officers </li></ul><ul><li>inventors </li></ul><ul><li>........ </li></ul>
  6. 11. results <ul><li>110 targets identified </li></ul><ul><li>50% new - unknown </li></ul><ul><li>80% yielded substantial quantities of gold </li></ul><ul><li>8 million ounces of gold </li></ul>
  7. 14. New forms of cooperation, enabled by new technologies, create new forms of wealth “ ” Howard Rheingold
  8. 16. harness the passion of your fans mass collaboration
  9. 18. Customer Generated Advertising
  10. 19. Customer Generated Advertising
  11. 20. Customers as Research & Ideas Lab
  12. 21. Customers as Research & Ideas Lab
  13. 23. revolution
  14. 24. revolution
  15. 25. It is not the strongest of the species that survives... ... but the most responsive to change “ ” Charles Darwin
  16. 26. CONNECT WITH: This presentation: Me: Twitter:
  17. 27. CONNECT WITH: thank you This presentation: Me: Twitter: