From messages to connections

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Presentation to the event "Communication practices: how to master digital PR" organized by the European Association of Communication Directors

Business Technology

from messages to
connections
Nick Drandakis

Turning to communities, consumers...

•Ignore messages
•Insist on involvement and resonance
•Maintain control over their privacy
•Prefer peers’ endorsements

friendship is no longer local
or face to face

new influencer ecosystem
fundamentally changed how we buy
products - services

“ in this new marketing era, every company interaction, product,
service, or announcement, is perceived as a form of media
Seth Godin ”

“ there is no demand for messages
Doc Dearls ”

the Community Manager

3 major shifts

•Consumer: from Messages to Connections
•Media: from Push to Pull interactions
•Operations: from Campaigns to Conversations

CONNECT WITH ME:

Nikos Drandakis: www.nylon.gr

@Twitter: twitter.com/drandakis

@e-mail drandakis@gmail.com

this presentation is
always available at
www.slideshare.net/nikos/

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From messages to connections

1. from messages to connections Nick Drandakis

3. filtering

4. Turning to communities, consumers... •Ignore messages •Insist on involvement and resonance •Maintain control over their privacy •Prefer peers’ endorsements

5. anyone can influence anyone

6. friendship is no longer local or face to face

7. new influencer ecosystem fundamentally changed how we buy products - services

9. Abundance of information

10. “ in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media Seth Godin ”

11.

12.

13.

14. www.bmw-web.tv

15. www.bmw-web.tv

16. corporate blogs

17.

18. “ there is no demand for messages Doc Dearls ”

19.

20. the Domino’s fiasco

21. the Community Manager

22. the Community Manager 3 major shifts •Consumer: from Messages to Connections •Media: from Push to Pull interactions •Operations: from Campaigns to Conversations

23.

24. Blue Ocean

25. CONNECT WITH ME: Nikos Drandakis: www.nylon.gr @Twitter: twitter.com/drandakis @e-mail drandakis@gmail.com this presentation is always available at www.slideshare.net/nikos/

From messages to connections

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