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Most teams often invest months, even years, in developing a product or service - only to discover they've built something that no one wants. By acquiring and investing in hundreds of start-ups, Google Ventures developed a method that helps teams make better use of time and resources by simulating the entire product development process in just five days.
The Future Leader Innovation LAB helps teams filter ideas and gain clarity as to which of them are best to pursue. The sprint is a fast-track process for answering critical business questions through design, prototyping, and testing ideas with customers. Based on the principles of design thinking, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more - packaged into a battle-tested process that any team can use.
Working together in the Future Leader Innovation LAB, you can shortcut the endless-debate cycle and compress months of time into a couple of days. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
A crucial, but overlooked, part of the design process is designing the way in which we work together. The structured Future Leader Innovation LAB process enables teams to operate in ways that are effective in gleaning real, actionable insights about what works and what doesn't. It empowers individuals with crazy ideas and also squashes ideas that aren't validated by customers.