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Reciprocation Marketing Plan Public

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The detailed outline of the Reciprocation Marketing™ System

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Reciprocation Marketing Plan Public

  1. 1. RECIPROCATION MARKETING™ SYSTEM: ATTRACT NEW CLIENTS ONLINE +
  2. 2. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 1 The Reciprocation Marketing™ System Introduction: With more than 500 million members, LinkedIn has become the world’s largest online business networking site. No longer just a tool for job searchers, LinkedIn has become the premier social media site in online revenue generation and reputation management. Other than Facebook and Twitter, LinkedIn is strictly business – and has become a “secret weapon for B2B activities” such as  Replacing Cold Calling  Generating New Leads  Finding the Decision Maker  Accelerating the Sales Cycle  Connecting with C-level Executives The State of the LinkedIn Nation:  LinkedIn has more than doubled in size in the past year with two users added every single second;  Executives from all Fortune 500 Companies are registered on LinkedIn;  45% of LinkedIn’s members are considered the major decision makers for their companies;  LinkedIn holds the record for the Highest Average Household Income over all other social networking sites at over $109,000 per member;  There are no distractions - on LinkedIn, you’ll only find high-caliber individuals with a business mindset, focused on networking for results. 277% more effective than Facebook & Twitter In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). LinkedIn's conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business' websites via social media, .98% of that traffic converted into leads, compared to LinkedIn's 2.74%. So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?
  3. 3. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 2 LinkedIn Success Stories According to Harvard Business Review, 87% of company executives believe LinkedIn is the place to connect and interact with peers and industry leaders. And over 40% of LinkedIn Frequent Users indicate they have successfully generated revenue based upon their LinkedIn efforts. According to the Corporate Executive Board, 57% of buying process is complete before talking to sales. Consumers are also 71% more likely to make a purchase based on social media referrals. The newly upgraded sales and marketing functionality on LinkedIn now enables you to establish a marketing funnel and product path online and attract new clients on an ongoing basis. Early adopters that have piloted the new LinkedIn Sales capabilities, have reported significant increases in lead generation, including:  IBM doubled the traffic to their seller profiles in one month  40% of Morgan Stanley's financial advisors got business inside of two months  Leading US Technology firm Marketo increased their outbound sales rates by four times Recent studies have shown that the best in class companies are using social selling 144% more than their industry peers and that social selling adoption has now become the number one indicator of top performers in the sales and marketing force.
  4. 4. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 3 Reciprocation Marketing™ Plan PHASE 1: Locate Your Target Market on LinkedIn Step 1: Develop your Primary Prospect Profile  Create your own laser-focused Ideal Prospect Profile;  Find the best Prospects for your Business on LinkedIn;  Identify the Demographics and Psychographics of your best Prospects on LinkedIn. Step 2: Identify the real Needs of your Primary Prospects  Discover Talking Points and cut your “warm-up time” with Prospects in half;  Find out where your best Prospects hang out and what they care about the most;  Get a clear Understanding what Content resonates the most with your LinkedIn Prospects. OUTCOME: You Will be able to  Prospect faster and more effectively than your Competition  Quickly establish Commonality and Trust with your prospective Clients  Put yourself in front of thousands of targeted Prospects by identifying, joining, and participating in the right LinkedIn Groups
  5. 5. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 4 Reciprocation Marketing™ Plan PHASE 2: Craft Your Brand Promise and BrandVantage Step 1: Develop your LinkedIn Marketing Plan • Set Your LinkedIn Marketing Goals • Keep an Eye on Your LinkedIn Competition • Map Your Marketing Progress to Stay On Track Step 2: Convert Your LinkedIn Profile to a Value Proposition • Why Your LinkedIn Profile needs to read like a New York Times Bestseller • Convert Your LinkedIn Headline to a Brand Promise • Turn Your LinkedIn Summary into a Call to Action Step 3: Construct Your Digital Sales Funnel on LinkedIn • Turn Your Current Experience into a Digital Sales Funnel • Create the right Kind of Multimedia to attract Prospects into your Funnel • How to ask for Recommendations the right Way and outrank Your Competitors OUTCOME: You will be able to  Turn your LinkedIn Profile into a Client Attraction Magnet  Establish yourself as a Leader in your Market  Build Your LinkedIn Referral Database
  6. 6. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 5 Reciprocation Marketing™ Plan PHASE 3: Connect with Decision Makers & build Your Referral Network Step 1: Connect with Decision Makers • Build Your Database of High Probability Prospects • Start productive Business Conversations with Your Prospects • Leverage Your LinkedIn Connections for Reverse Engineering Referrals Step 2: Prospect your LinkedIn Network • Search Companies for high Value Prospects • Search Groups for high Value Prospects • Search Alumni for high Value Prospects Step 3: Build Your Own Customer Community on LinkedIn • Create a compelling Name for your Group that demands Attention • Quickly and effectively start valuable conversations with new Group Members • Streamline your LinkedIn Group for Maximum Engagement and Lead Generation OUTCOME: You will be able to • Add 50+ Qualified Leads every Month to Your LinkedIn Campaign • Launch your Customer Community in a way that will attract all the right Prospects • Attract Attention by setting up your own Thought Leadership Platform on LinkedIn
  7. 7. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 6 Reciprocation Marketing™ Plan PHASE 4: Master Content Marketing to become a Global Thought Leader Step 1: Navigate the LinkedIn Publishing Platform • How to write Status Updates • How to participate in Group Discussions • How to write LinkedIn Blog Posts regularly Step 2: Source Relevant Content Easily & Quickly • How to source relevant Content from Google Alerts • How to source Content from Your Top 10 Blogs • How to source Content from LinkedIn Pulse Step 3: Develop your Content Marketing Plan • How to craft compelling Headlines on LinkedIn • How to identify the right Keywords for LinkedIn Blog Posts • How to get featured on the right LinkedIn Channels and generate Leads OUTCOME: You will be able to • Write Content that sells on LinkedIn • Construct Your Content Marketing Calendar • Write Content the Easy Way (through Content Curation & Aggregation)
  8. 8. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 7 Reciprocation Marketing™ Plan PHASE 5: Construct Your LinkedIn Messaging Campaign Step 1: Create Your LinkedIn Messaging Playbook • Set up a 4-Week Drip Marketing Campaign • Re-engage existing Connections on LinkedIn • Send ‘cold’ Messages that demand Attention and get a Response Step 2: Track & Monitor Your LinkedIn Messaging Campaign • Set up your own highly efficient tracking System • Master the Process of sending Messages from your tracking Sheet • Keep track of all Your Prospects and the Conversations you created on LinkedIn Step 3: Develop your LinkedIn Sponsored Updates Campaign • Generate pre-qualified Leads with new Prospects • Place LinkedIn Sponsored Updates that generate ROI of up to 140% • Attract Decision Makers and Qualified Prospects into your Thought Leadership Community OUTCOME: You will be able to • Script LinkedIn Messages that elicit a positive Response • Speed up your prospecting efforts with automated personal emailing • Easily track and monitor your entire campaign by creating your own tracking System
  9. 9. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 8 Reciprocation Marketing™ Plan PHASE 6: Setting Up the Referral Marketing System Step 1: Set up Your Referral Leadership Platform (Podcast Show & LinkedIn Group) • Set up Your Leadership Podcast Show (part of your website) & LinkedIn Group • Identify Referral Promoters for Interviews on Your Leadership Show • Qualify Your Referral Promoters according to the Five Criteria of Great Promoters Step 2: Create Your Referral Prospectus (Leadership Book) • Define the Title and Subtitle of Your Referral Book • Structure the Framework of Your Book (e.g. Ten Principles of Inspirational Leadership) • Integrate Ten Interviews from Your Referral Promoters into each of Your Ten Chapters Step 3: Develop your Referral Marketing System (Weekly LinkedIn Communication) • Sign up your new Referral Leads to join your LinkedIn Group for TOM (Top of Mind) Comms • Create Your Client Qualification Process (for prospective Clients to apply for Admission) • Set up Your Follow-Up Platform (Weekly Email from “The Insiders’ Circle”) OUTCOME: You will be able to • Establish a Uniquely New & Inspiring Leadership Platform in Your Industry on LinkedIn • Have Your Ideal Clients come to you to be profiled as Experts (& become Referral Promoters) • Generate new Referral Clients from the LinkedIn Networks of Your Referral Promoters
  10. 10. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 9 Reciprocation Marketing™ Plan PHASE 7: Operating the Referral Marketing System Step 1: Generate Referral Promoters on a Monthly Basis • Identify New Referral Promoters on LinkedIn every Month • Interview New Referral Promoters on Your Leadership Show every Month • Publish New Referral Promoters to Your LinkedIn Audience (Group & Network) every Month Step 2: Generate Referrals from Your Referral Promoters on a Monthly Basis • Identify New Leads in the LinkedIn Network of Your Referral Promoters • Ask Your Referral Promoters to send Your Referral Letter to their LinkedIn Network • On request, send Your Referral Prospectus to the Referrals & invite them to Insiders’ Circle Step 3: Follow Up on Your New Referral Leads through Your Leadership Messaging Platform • Invite Your New Referral Leads to join Your LinkedIn Leadership Group • Set up a Landing Page on Your Website to capture new Referral Leads (& provide Value) • Create a Weekly Email Autoresponder Series that keeps in touch with your New Referrals OUTCOME: You will be able to • Grow Your Business consistently through Referrals without any Advertising or Paid Media • Generate new Referral Clients from the LinkedIn Networks of Your Referral Promoters • Be seen as the Thought Leader in Your Industry through Your Leadership Show & Group
  11. 11. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 10 About Your Reciprocation Marketing™ Leader Dr Nik (Dr Nikolaus Eberl, PhD) is the world's leading expert on the subject of Reciprocation Marketing™ and how to generate Referral Clients on LinkedIn. He is currently working for a number of international clients, from SME's to multinationals (such as IBM, SAP, and FNB), and he has helped his clients attract new clients online and grow their revenue and reputation through the Reciprocation Marketing™ System. Based on extensive case studies with clients across three geographies (Europe, Middle East, Africa), Dr Nik has developed a proprietary methodology to help business owners double qualified leads within 100 days, code-named the “Linked LEAD Generator”. To view the social selling success stories and assess your social selling skills, please go to www.linkedinmasters.com In terms of social networking, for the past twenty years, Dr Nik has been building brand communities both online and offline, first in the student community arena where he helped the European Union to build the first Paneuropean Student Network, and then in the Sporting arena where he helped multinational brands to build Fan Communities such as the Bafana FAN Club for South Africa and currently the FAN World Cup™.
  12. 12. Reciprocation Marketing™ System: Attract New Clients Online © Reciprocation Marketing Academy 2017 All rights reserved Page 11 Dr Nik is the author of “The Seven Secrets of IziCwe: Conquer Life!”, a uniquely South African Life Skills Program, and “a must for anyone who wants to overcome career and personal challenges!” (The Business Day). The sequel, “The IziCwe Code: Intenovate or Die!” was introduced to the international media at the Global Leaders Summit, sharing the platform with leadership gurus Tom Peters, Rudy Giuliani and Michael Porter. Over the past ten years, Dr Nik has developed a uniquely South African formula for inspiring employees to search for new ways to deliver world class customer service, named ‘The IziCwe Code’ which has been implemented successfully by Clients such as Metropolitan, DBSA, Nelson Mandela Foundation and Cableways Cape Town (who were voted one of the Seven New Wonders of the World - and a Mining Supplier who has credited The IziCwe Code for having grown his Business 10X). Dr Nik has been featured extensively on the following channels:

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