How to attract New Clients Online: Sales Funnel

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Best Practice Sales Funnel Elements for attracting new clients online as well as the best practice Content Formats for online product creation (the relevant price points)

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How to attract New Clients Online: Sales Funnel

  1. 1. How to attract New Clients Online Sales Funnel & Price Points
  2. 2. Sales Funnel List BuildingList-BuildingPurchased Traffic (PPC, ads)JV / AffiliatesSocial MediaOrganic Search / SEOReferralsArticles & BlogsLive Events / Community
  3. 3. Sales FunnelFree Giveaway (Opt-In) List Building Free GiveawayWhite PaperVideo TrainingReport or ArticleWebinarNewsletter
  4. 4. Sales Funnel Info Products Free GiveawayInfo Products/Training Systems• DVD Program (starter kit)• Multi-Media Training System (video, audio, workbooks)• Applications (plus training) List Building
  5. 5. Sales Funnel Live Event Info ProductsLive Event•1-3 day Live Event•Virtual Live Event Free Giveaway List Building
  6. 6. Sales Funnel Live Event MastermindMastermind Info Products•Annual Mastermind (3-4 Free Giveaway meetings/yr) List Building•High-End Coaching•Platinum Services
  7. 7. Formats The following Content Formats are best practice for online product creation:• Social Media• Invited Guest• Special Reports/White Papers• eBooks• Teleclasses• Webinars• Membership Sites• Multi-Media Products / Training Courses• Software Services• Mobile Applications• Coaching• Live Events• Masterminds• Certification Programs• Customised Programs / Platinum
  8. 8. Price Points and MarginsMargins: The following margins are currently best practice in the industry: 1-time product launch: 30% Evergreen product launch: 70% Continuity product: 60% Live event: 30% Mastermind: 50% Misc speaking, affiliate income: 50%

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