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How Social Media is changing Sports Marketing

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Ten Trends of how Social Media is changing Sports Marketing

Published in: Sports, Technology, Business
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How Social Media is changing Sports Marketing

  1. 1. How Social Media is changing Sports Marketing www.socialsportsmarketing.com
  2. 2. Game Changer # 1: Gamification • The Challenge: Fan ADHD • The Solution: Make it More FUN • Enhances FAN Experience • Drives Sharing & Loyalty • Game Mechanics: – Points – Badges – Levels – Leaderboards – Challenges
  3. 3. Doing the Nation Proud Sports Marketing Social Carlsberg FAN Challenge
  4. 4. Game Changer # 2: Social TV • 80% Mobile Users are Online while watching TV • Sport Fans are craving Second Screen Experiences • Considered an Enhancement rather than Distraction • Fans want to actively connect & participate while watching their favourite game
  5. 5. Doing the Nation Proud Sports Marketing Social Heineken Star Player
  6. 6. Game Changer # 3: Augmented Reality • Mixes real-world Environ- ment with Digital Content • Enabling FAN Immersion • Turning Consumers into Prosumers • Visualization
  7. 7. Doing the Nation Proud Sports Marketing Social Budweiser Lift the Cup
  8. 8. Game Changer # 4: Social Broadcasting • Communicate directly with the FAN • Become the Media • Youtube Channel • Video Blogging • Real-time Feedback • Boost Social Networking
  9. 9. Doing the Nation Proud Sports Marketing Social Manchester City FAN TV
  10. 10. Game Changer # 5: Women Sports • Traditionally ignored • One third of Global Sports Audience • Half of Superbowl Viewership • 80% of all Consumer Purchasing Decisions • Real Sports Fans
  11. 11. Doing the Nation Proud Sports Marketing Social Under Armour Take it Back
  12. 12. Game Changer # 6: Twitter • Favoured by Athletes and Journalists • Simplicity – 140 Characters • Quality vs Quantity • Concise & Compact • Deliberate Action (T & RT) • 100% Smartphone Friendly
  13. 13. Doing the Nation Proud Sports Marketing Social Philadelphia Wings
  14. 14. Game Changer # 7: Hi-Tech Stadia • Getting Your Fans to connect & converse • Creating a Platform for FAN Interaction • Best Time & Place: Matchday • Sporting Excellence + Technology Excellence • Home-viewing Experience
  15. 15. Doing the Nation Proud Sports Marketing Social BC Place Stadium
  16. 16. Game Changer # 8: SuperFans • Building Loyalty • Becoming a Loss-Proof Brand • Human Connections are what matters • Empowering Superfans with VIP Access, Status & Channels • Turning Superfans into Brand Advocates
  17. 17. Doing the Nation Proud Sports Marketing Social MLB Field of Dreams
  18. 18. Game Changer # 9: Open Source • Ask not what your FAN can do for you, but what you can do for your FAN! • Make it Real, Make it Human • Permission-based Dialogue with the FAN • Step into the FAN Life and add Value
  19. 19. Doing the Nation Proud Sports Marketing Social Ralph Lauren Legends Clinic
  20. 20. Game Changer # 10: Mobile Apps • HTML5 viable Alternative for developers • One Mobile Browser Site • One app for all • Saving Cost & Time • Tablet like Experience • Grid Layout & Clickable Blocks
  21. 21. Doing the Nation Proud Sports Marketing Social Sports Illustrated Snapshot
  22. 22. How Social Media is changing Sports Marketing The Social Media Sports League
  23. 23. The Social Media Sports League
  24. 24. 1. Audience: Total # of Fans 2. Frequency: Regularity of Communication 3. Engagement: Q&Q of Team / FAN Interaction 4. Promotion: FAN Contests, Rewards, Activations 5. Content: Authenticity, Originality, Quality
  25. 25. How Social Media is changing Sports Marketing www.socialsportsmarketing.com

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