Global Forum Business As Agent Of World Benefits

Dear Participants of the Global Forum,
On behalf of the Weatherhead School of Management, the United Nations
Global Compact, and the Academy of Management (Organization Development
and Change Division) we are pleased to welcome you to the Second Global
Forum for Business as an Agent of World Benefit: Manage by Designing in an
Era of Massive Innovation.

The Forum will focus on humanity’s ability to create positive change in the world
through the power and promise of design. By bringing together the fields of
design, management, and sustainable value creation, the Forum aims to advance
the premise that ours is not only an era of massive change but one of massive
design opportunity. We hope to fashion a new magnitude of creative capacity in
a time that is calling out for unprecedented innovation and positive change.

The Global Forum is not a traditional conference, but rather a call for decisive
action. Over 400 leaders from 50 countries—joined virtually by thousands of
individuals and hundreds of organizations—are convening around a strategic
sustainability paradigm for the mutual benefit of business and society, one that
highlights why the creation of sustainable value is the business opportunity of the
21st Century. The Global Forum therefore combines state-of-the-art presentations
by world leaders with intense small-group dialogues designed to create specific
action.

Due to its participative nature and the amazing collective potential of the
participants—both those joining the deliberations virtually as well as those
attending in-person—the Global Forum’s success lies in your hands.

With a warm welcome,

David Cooperrider and Ron Fry

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FEATURED SPEAKERS
GLOBAL FORUM MODERATORS
David Cooperrider is the Fairmount Minerals Professor
of Social Entrepreneurship and Professor of Management
in the Department of Organizational Behavior at the
Weatherhead School of Management, Case Western Reserve
University. He is also Faculty Director of the Fowler Center
for Sustainable Value at Weatherhead. David has served as
researcher and consultant to a wide variety of organizations
using the Appreciative Inquiry methodology that he pioneered. He is also the
former President of the Academy of Management’s Organization Development
and Change Division and a co-founder of The Taos Institute. He has lectured and
taught at Stanford University, MIT, the University of Chicago, Katholieke University
in Belgium, Pepperdine University, and others.

Ron Fry is the Chair of the Department of Organizational
Behavior at the Weatherhead School of Management,
Case Western Reserve University, and is the Program Chair
and member of the Executive Board for the Organization
Development and Change Division of the Academy of
Management. He serves as the Faculty Advisor of the Fowler
Center for Sustainable Value and is the Chief Editor of the
Fowler Center for Sustainable Value Innovation Bank. His research interests include
organizational change and development, functioning of the executive, group
dynamics and team effectiveness, whole-systems change processes, management
and leadership development, and applications of Appreciative Inquiry to foster
human cooperation. Ron was one of the co-creators of Appreciative Inquiry at
Weatherhead and heads the Institute for Advances in Appreciative Inquiry. He
also directs Weatherhead’s Masters in Positive Organization Development and
Change Program.

KEynOTE SPEAKERS
Bill McDonough is an internationally renowned designer
and one of the primary proponents and shapers of what he
and his partners call ‘The Next Industrial Revolution.’ Time
magazine recognized him in 1999 as a ‘Hero for the Planet,’
stating that “his utopianism is grounded in a unified philosophy
that—in demonstrable and practical ways—is changing the
design of the world.” Time magazine again recognized Mr. McDonough and
Michael Braungart as “Heroes of the Environment” in October 2007. In 1996,
Mr. McDonough received the Presidential Award for Sustainable Development, the
nation’s highest environmental honor, and in 2003 earned the U.S. EPA Presidential
Green Chemistry Challenge Award. In 2004 he received the National Design
Award for exemplary achievement in the field of environmental design. In October
2007, Mr. McDonough was elected an International Fellow of the Royal Institute of
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British Architects.
Jeffrey D. Sachs is the Director of The Earth Institute,
Quetelet Professor of Sustainable Development, and Professor
of Health Policy and Management at Columbia University.
He is also Special Advisor to United Nations Secretary-
General Ban Ki-moon. From 2002 to 2006, he was Director
of the UN Millennium Project and Special Advisor to United
Nations Secretary-General Kofi Annan on the Millennium Development Goals,
the internationally agreed-upon goals to reduce extreme poverty, disease, and
hunger by the year 2015. Sachs is also President and Co-Founder of Millennium
Promise Alliance, a non-profit organization striving to end extreme global poverty.
He is widely considered to be the leading international economic advisor of his
generation.

Nancy J. Adler is the S. Bronfman Chair in Management
at McGill University in Montreal, Canada. She consults
and conducts research on global leadership, cross-cultural
management, and the arts and leadership. She has authored
more than 100 articles and produced the film A Portable Life.
Her book International Dimensions of Organizational Behavior
(5th edition, 2008) has over a half-million copies in print in multiple languages.
She has edited the books Women in Management Worldwide and Competitive
Frontiers: Women Managers in a Global Economy. Her latest book is From Boston
to Beijing: Managing with a Worldview. In addition to her research and writing,
Dr. Adler consults with major global companies and government organizations on
projects in Asia, Europe, North and South America, and the Middle East. Professor
Adler is a Fellow of the Academy of Management, the Academy of International
Business, and the Royal Society of Canada. She has been recognized with numerous
awards, including ASTD’s International Leadership Award, SIETAR’s Outstanding
Senior Interculturalist Award, the YWCA’s Woman of Distinction Award, and the
Sage Award for scholarly contributions to management. Canada has honored
Professor Adler as one of the country’s top teachers and elected her to the Royal
Society of Canada. Dr. Adler is also a visual artist. The most recent exhibition of
her paintings, “Reality in Translation: Art Transforming Apathy into Action,” was
held at The Banff Centre where she was invited to be an artist in residence. Her
paintings are held in private collections in Asia, the Americas, and Europe.

Peter Senge (virtual keynote) is a senior lecturer at the
Massachusetts Institute of Technology and founding chair of
the SoL (Society for Organizational Learning) Council. He is
the author of The Fifth Discipline: The Art and Practice of the
Learning Organization, co-author of three related fieldbooks,
Presence: An Exploration of Profound change in People,
Society, and Organizations and most recently, The Necessary
Revolution: How Individuals and Organizations are Working Together to Create
a Sustainable World. Peter lectures throughout the world about decentralizing the
role of leadership in organizations to enhance the capacity of all people to work
toward healthier human systems.

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Bruce Mau, Chairman and CEO of Bruce Mau Design,
Inc., is a visionary, a global thinker, and a world-leading
design innovator. He believes that the power of design is
boundless, and has the capacity to bring positive change
into the world on a global scale. Igniting revolution within
industries ranging from corporate and technological to urban
and environmental, Mau uses design and his own optimism
as a primary vehicle for positive change. As the complex challenges of the future
exist across disciplines and industries, Mau is committed to interdisciplinary and
purpose-driven innovation. In 2003, together with the Institute Without Boundaries,
he produced Massive Change, an international discursive project that maps the
new capacity, power and promise of design. Bruce Mau Design is a design studio
based in Chicago and Toronto that works across cultural, civic, educational, and
corporate sectors. Bruce Mau Design boasts a roster of clients including MTV,
Royal Dutch Shell, Arizona State University, The Art Gallery of Ontario, Shaw
Industries, Herman Miller, and the Coca-Cola Company. “Now that we can do
anything, what will we do?” – Bruce Mau

Russell L. Ackoff (virtual keynote)—often called the Dean of
America’s Systems Thinking community—is the Anheuser Busch
Professor Emeritus of Management Science at the Wharton
School of the University of Pennsylvania. Dr. Ackoff helped
establish the field of operations research in the 1950’s and
was president of the Operations Research Society of America
(ORSA) in 1956–1957. His book, Introduction to Operations
Research, co-authored with C. West Churchman and Leonard Arnoff, John Wiley
& Sons, (1957), was a pioneering work in the field. From 1964 to 1986, Dr. Ackoff
was professor of systems sciences and professor of management science at the
Wharton School. Dr. Ackoff characterizes human-created systems as “purposeful
systems,” whose members are also purposeful individuals who intentionally and
collectively formulate objectives and are parts of larger purposeful systems. The
fact that human-created systems are experiencing profound change today can be
attributed to the end of the Machine Age and the onset of the Systems Age. Systems
Thinking teaches that knowledge and understanding of the aims of human-created,
purposeful systems can only be gained by taking into account the mechanisms of
social, cultural, and psychological systems involved in their creation. Dr. Ackoff has
authored or co-authored 31 books and 250 articles, and has conducted research
for more than 300 corporations and government agencies. His most recent book is
Turning Learning Right Side Up: Putting Education Back on Track, co-authored with
Daniel Greenberg, Wharton School Publishing (2008). Other key books are Re-
Creating the Corporation: a Design of Organizations for the 21st Century, Oxford
University Press (1999) and Redesigning Society, with Sheldon Rovin, Stanford
University Press (2003).

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Roger L. Martin has served as Dean of the Rotman School of
Management since September 1, 1998. He holds the Premier’s
Chair in Competitiveness and Productivity and is Director of
the AIC Institute for Corporate Citizenship. Previously, he
spent 13 years as a Director of Monitor Company, a global
strategy consulting firm based in Cambridge, Massachusetts,
where he served as co-head of the firm for two years. His
research work is in Integrative Thinking, Business Design, Corporate Social
Responsibility, and Country Competitiveness. He writes extensively on design and
is a regular columnist for BusinessWeek Online’s Innovation and Design Channel.
He has written seven Harvard Business Review articles and published two books:
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
(Harvard Business School Press, 2007) and The Responsibility Virus: How Control
Freaks, Shrinking Violets—And the Rest of Us—Can Harness The Power of True
Partnership (Basic Books, 2002). In 2007 he was named a BusinessWeek ‘B-School
All-Star’ for being one of the 10 most influential business professors in the world.
BusinessWeek also named him one of seven ‘Innovation Gurus’ in 2005, and in
2004 he won the Marshall McLuhan Visionary Leadership Award. He serves on
the Boards of Thomson Reuters, Research in Motion, The Skoll Foundation, the
Canadian Credit Management Foundation, Social Capital Partners, and Tennis
Canada. He is a trustee of The Hospital for Sick Children and Chair of the Ontario
Task Force on Competitiveness, Productivity and Economic Progress. A Canadian
from Wallenstein, Ontario, Roger received his AB from Harvard College, with
a concentration in Economics, in 1979 and his MBA from the Harvard Business
School in 1981.

Janine Benyus is a biologist, innovation consultant, and
author of six books, including Biomimicry: Innovation Inspired
by Nature. In Biomimicry, she names an emerging discipline
that seeks sustainable solutions by emulating nature’s designs
and processes (for instance, solar cells that mimic leaves).
Since the book’s 1997 release, Janine has evolved the practice
of biomimicry, consulting with businesses and conducting
seminars about learning from the genius that surrounds us. Her favorite role is
biologist-at-the-design-table, introducing innovators to organisms whose well-
adapted designs have been tested over 3.8 billion years. In 1998, Janine co-
founded the Biomimicry Guild with Dr. Dayna Baumeister. Headquartered in
Helena, Montana, the innovation consultancy conducts biological consulting and
research, leads workshops and field excursions, and operates a speakers’ bureau.
The Guild helps designers learn from and emulate natural models to develop
products, processes, and policies that create conditions conducive to life. Alongside
the Guild staff, Janine consults with companies and speaks to audiences in the U.S.
and abroad. In 2005, Janine founded The Biomimicry Institute (TBI), a nonprofit
organization based in Missoula, Montana. In 2008, TBI launched AskNature.
org, a social network for the biomimicry community that includes an interactive
database of biological data. Awards include Time magazine’s Heroes of the
Environment, Rachel Carson Environmental Ethics, Lud Browman Award for Science
Writing in Society, and the Barrows and Heinz Distinguished Lectureships.

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Ray Anderson is the Founder and Chairman of Interface,
Inc. The story is now legend: the “spear in the chest” epiphany
Ray Anderson experienced when he first read Paul Hawken’s
The Ecology of Commerce seeking inspiration for a speech
to an Interface task force on the company’s environmental
vision. Fourteen years and a sea of change later, Interface,
Inc., is nearly 50 percent to its target of “Mission Zero,” the
journey no one would have imagined for the company or the petroleum-intensive
industry of carpet manufacturing, which has been forever changed by Ray’s vision.
The once captain of industry has eschewed a luxury car for a Prius and built
an off-the-grid home, authored a book chronicling his journey called Mid-Course
Correction, become an unlikely screen hero in the 2004 Canadian documentary,
The Corporation, and was named one of Time International’s Heroes for the
Environment in 2007. He’s a sought-after speaker and advisor on all issues eco, and
served as co-chairman of the President’s Council on Sustainable Development.

Delos M. (Toby) Cosgrove, M.D., is president and
chief executive officer of Cleveland Clinic. As CEO, Dr.
Cosgrove presides over a 4.6-billion-dollar healthcare
system comprised of the Cleveland Clinic, nine community
hospitals, 14 family health and ambulatory surgery centers,
Cleveland Clinic Florida, Cleveland Clinic Toronto, and
the developing Cleveland Clinic Abu Dhabi. Dr. Cosgrove
received his medical degree from the University of Virginia School of Medicine
in Charlottesville and completed his clinical training at Massachusetts General
Hospital, Boston Children’s Hospital, and Brook General Hospital in London. His
undergraduate work was at Williams College in Williamstown, Massachusetts. He
was a surgeon in the U.S. Air Force and served in Da Nang, Republic of Vietnam
as the Chief of U.S. Air Force Casualty Staging Flight. He was awarded the Bronze
Star and the Republic of Vietnam Commendation Medal. Joining Cleveland Clinic
in 1975, Dr. Cosgrove was named chairman of the Department of Thoracic and
Cardiovascular surgery in 1989. Under his leadership, Cleveland Clinic’s heart
program was ranked number one in America for ten years in a row (U.S. News
& World Report). He performed more than 22,000 operations and earned an
international reputation for expertise in all areas of cardiac surgery, especially
valve repair. As an innovator, Dr. Cosgrove has 30 patents filed for developing
medical and clinical products used in surgical environments.

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Craig B. Wynett is the senior executive responsible for
developing the “creative” capabilities necessary to create,
qualify and launch game-changing products and services
for P&G. Mr. Wynett’s career at P&G spans more than 20
years. He joined P&G in 1988 in the U.S. health-care sector
and advanced through increasing levels of responsibility
to become the Director of Health Care New Products. In
1994, CEO John Pepper appointed Craig as the founding director of the newly
established Corporate New Ventures organization (CNV). In 1998, he rose to
General Manager. Under his leadership, CNV produced many of P&G’s most
successful new products including Swiffer®, ThermaCare®, and Press & Seal®, as
well as initiating and completing the IAMS® pet care acquisition. In his bestselling
book The Game Changer, P&G CEO A.G. Lafley describes Craig as “… one of
the most provocative, out-of-the-box thinkers about innovation I have ever met.” In
addition to applying his creative talents to the packaged goods industry, Craig
was the inspiration for, and co-author with Dr. Mehmet Oz of, the YOU series of
health books. Their first book YOU: The Owner’s Manual debuted in May 2005
and became a #1 New York Times bestseller and, behind Harry Potter, was the #2
best-selling book published in 2005. Their latest book, YOU Staying Young, the
Owner’s Manual for Extending Your Warranty also debuted at #1 on the New York
Times list, and is listed by People magazine as the #3 selling book in the world in
2007. A native of Atlanta, Georgia, Craig earned a BS in Biochemistry from the
University of Georgia and an MBA from the University of Virginia’s Darden School.
He and his wife of 26 years, Denise, have two sons Ryan, 23, and Jim, 19.

PAnELiSTS AnD MODERATORS
Richard Buchanan is Professor of Design and Information
Systems at the Weatherhead School of Management, Case
Western Reserve University. Before joining the faculty at
Case Western, he was Professor of Design and former Head
of the School of Design at Carnegie Mellon University. At
Weatherhead, he is involved in introducing the concepts and
methods of design into management, extending traditional
areas of design theory and practice in innovative new applications such as
Interaction Design and Organization Design. He is a frequent speaker in venues
around the world. Among his numerous publications are Discovering Design:
Explorations in Design Studies, The Idea of Design, and Pluralism in Theory and
Practice. He is Co-Editor of Design Issues, an international journal of design
history, theory, and criticism published by the M.I.T. Press. He is Visiting Professor
at the London College of Communication and also at the University of Brighton. He
is also a former President of the Design Research Society, the international learned
society of the design research community based in the United Kingdom. Professor
Buchanan received his A.B. and Ph.D. from the Committee on the Analysis of Ideas
and the Study of Methods at the University of Chicago.

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Rinaldo S. Brutoco is the Founder and President of the
World Business Academy, a non-profit think tank founded
in 1987 whose mission is to educate and inspire business
leaders to take responsibility for the planetary whole. Over
the last 20 years, the Academy has continuously published
cutting-edge articles that address the role and responsibility of
business in relation to the criti¬cal moral, environmental, and
social dilemmas of the day. Core areas of the Academy’s work include sustainable
business strategies, the challenge of values-driven leadership, development of the
human potential at work, innovative best practices within new business paradigms,
and global reconstruction. In 2007, Rinaldo co-authored Freedom from Mid-East
Oil, a leading book on energy and climate change. A leading executive, writer,
and keynote speaker for over 25 years, Rinaldo is widely recognized as a practical
visionary, change agent, and futurist. He was Founder and President of the nation’s
first pay cable television operation, and CEO of one of the first companies to offer
over-the-air TV transmission of major motion pictures. He has served on the board
of The Men’s Wearhouse, a two-billion-dollar company for over a decade, and on
numerous non-profit boards, including the Gorbachev Foundation.

Manuel Escudero is the Special Adviser to the United
Nations Global Compact; Head of the Secretariat of the
Principles for Responsible Management Education; Executive
Director of the Research Center for the Global Compact; and
Senior Fellow of The Levin Institute. He received his Ph.D. and
M.Sc. from the London School of Economics and Political
Sciences and his B.Sc. from the Escuela Superir de Técnicas
Empresariales (ESTE) in Spain. Apart from his current roles, Dr. Escudero has held
several Teaching and Academic Administrative positions at the IE Business School
in Spain, including Professor of Macroeconomics; Professor of Business and the
Economic Environment, Country Analysis and International Political Analysis;
Associate General Director; Faculty Dean; Research Dean and was also the Founder
and Associate Director of IE Executive College. His public sector experience within
Spain includes a term as the director of the Ministerial Group of thought leaders
on Corporate Social Responsibility and as Senior Advisor to the Secretary of the
Spanish Council of Ministers. He served as Secretary General for the Spanish
Network of the UN Global Compact and was head of Global Compact Special
Projects and Global Compact Networks, amongst other things, before taking on
his current roles in the United Nations. Dr. Escudero’s writing includes eight books,
seven chapters in books and five public reports and he has spoken at over seventy
conferences and seminars. He serves as the Chair of the European Union Network
of International Civil Servants in New York and as Member of the Board for the
Globally Responsible Leadership Initiative.

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Shirley Brady joined BusinessWeek in June 2008 as its
first community editor. She manages reader engagement
for BusinessWeek, which entails connecting everything
BusinessWeek is doing with its readers online, and connecting
BusinessWeek’s journalists to readers and commenters,
along with viewers of BW videos, listeners of BW podcasts,
and all other touch points with BW’s audience. An award-
winning journalist, Shirley was previously a writer/editor for the trade magazine
CableWorld, where she launched and managed its website, Cable360.net. Before
that, she was a writer and editor at Time, Inc. She was the travel editor for Time
Asia while based in Hong Kong, and in 1999 moved to New York where she
worked for Time, People and Money. In addition to her work as a print and Web
journalist, Shirley was a TV producer and writer at the Canadian public broadcaster
TVOntario and Discovery Channel Asia, and was also a regular on-air contributor
to CNN International. She lives in New York with her husband, Andrew, an artist;
their daughter, Isabel; and their Hong Kong-born mutt, Ben.

Peter Coughlan is a partner at IDEO and leads IDEO’s
Transformation Practice, a group that specializes in helping
organizations learn design thinking and design methods
through deep collaboration with clients to design new
products, services, and experiences, as well as the structures
needed to grow the organization. Peter has led projects
such as innovation process design, service excellence, and
customer and employee journeys, in domains as diverse as tribal leadership,
supply-chain design in the food industry, and healthcare. Some of his clients and
collaborators include Kaiser Permanente, Kraft Foods, Mass General, Procter &
Gamble, Roadway Express, The Robert Wood Johnson Foundation, and Stanford
University. Peter has a B.A in English Literature from Trinity College, a Master’s in
Education from Boston University, and a Ph.D. in Applied Linguistics from UCLA.

Kenneth Gergen is a Senior Research Professor at
Swarthmore College, and the President of the Taos Institute.
He is internationally famous for his contributions to social
constructionist theory and its practical implications. The Taos
Institute is a non-profit, educationally oriented initiative that
brings constructionist theory together with practices of social
transformation. Among Gergen’s most significant writings
are Realities and Relationships, the Saturated Self, and An Invitation to Social
Construction. His forthcoming book with Oxford University Press is Relational Being,
Beyond Self and Community. Gergen has been awarded fellowships by both the
Fulbright and Guggenheim foundations, and has received honorary degrees in
both Europe and the US.

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Jason Pearson is the president and CEO of GreenBlue
and a specialist in the field of applied design innovation, with
particular emphasis on design as an instrument for positive
social and environmental change. In addition to working
professionally as a designer, he has coordinated design grant
making at the National Endowment for the Arts and served
as a program director for The Summit Foundation, supporting
sustainable design innovative. His research and publications on progressive
design and business practice include University-Community Design Partnerships:
Innovations in Practice, “‘Operative Practices’ in Good Deeds, Good Design,”
and a recently published report entitled “Design & Sustainability: Opportunities
for Systemic Transformation.” Jason earned a Bachelor of Arts in the history and
theory of architecture and a Master of Architecture in design, both from Princeton
University.

Maryam Alavi is the Vice Dean and the John M. and Lucy
Cook Chaired Professor of Information Strategy at Emory
Goizueta Business School. Since joining Goizueta from the
University of Maryland, where she was the Orkand Professor
of Information Systems and Chairperson of the IS Department,
she has served in multiple senior administrative roles including
that of Interim Dean. As an expert in IT and knowledge
management, and technology-mediated learning, Maryam has authored 70
published papers and has served on editorial boards of several prestigious
academic journals. She has taught executive development courses at Harvard
Business School and Duke University, among others, and has consulted with
organizations including AT&T, KPMG Peat Marwick, IBM, Marriott Corporation,
the American College of Physicians, the General Accounting Office, and the World
Bank. Her international work experience includes teaching graduate and executive
development programs in Europe, the Middle East, North Africa, and Asia. She
is a two-term board member of the Georgia Technology Authority appointed by
the Governor of the State of Georgia and is the architect of the School’s student
leadership development program.

N. Mohan Reddy is the Albert J. Weatherhead, III
Professor of Management and Dean of the Weatherhead
School of Management, Case Western Reserve University. His
interests are along two dimensions: the first is focused on how
professional societies and trade associations influence the
adoption and diffusion of new technologies. A second area
of interest concerns the dynamics of how social goods are
created through corporate interests and actions. His work has been published in
a number of international journals, including the IEEE Transactions on Engineering
Management, and Research Policy. Dean Reddy serves as a member of the Board
of Directors for Brush Engineered Materials, Keithley Instruments, Smith Industries,
Dealer Tire, Jumpstart, and MAGNET.

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Ira A. Jackson is the Henry Y. Hwang Dean of the Peter F.
Drucker and Masatoshi Ito Graduate School of Management
at Claremont Graduate University, where he is also a
professor of management. Recently ranked among the top ten
business schools in the country, the Drucker school focuses
both on competence and compassion, analysis and intuition,
leadership and teamwork, success and significance, and
doing good and doing well. Jackson has focused his personal and professional
life at the intersection of business, government, and civil society, and prior to
coming to Claremont, has held various esteemed leadership positions in business,
government, higher education, and the non-profit sector. These include serving as
the Senior Associate Dean and Director of the Center for Business and Government
of Harvard’s John F. Kennedy School of Government, Commissioner of Revenue for
the Commonwealth of Massachusetts, Executive Vice President of BankBoston, and
President and CEO of the Arizona State University Foundation. He is co-author
(with Jane Nelson) of Profits with Principles: Seven Strategies for Delivering Value
with Values (Doubleday, 2004).

Chuck Fowler is a longtime proponent of sustainable
business practices and actively encourages environmental,
social and economic responsibility as President and CEO of
Fairmount Minerals. A native of Danville, Illinois, Fowler has
held leadership positions in the mineral production industry
for more than four decades. He is past president of both
Wedron Silica Company and Martin Marietta Corporation’s
Industrial Sand Division. Chuck Fowler joined Fairmount Minerals, Ltd. in 1986 and
has grown the business to become one of the largest producers of industrial sand
products in the United States. Fairmount Minerals has earned numerous awards
and recognition for its sustainable business practices, including the U.S. Chamber of
Commerce Business Civic Leadership Center 2006 Corporate Stewardship Award,
the National Association of Manufacturers Sandy Trowbridge Award for Social
Responsibility, and the Ford Motor Company 2005 World Excellence Award for
Corporate Social Responsibility. In addition to his professional accomplishments,
Chuck Fowler is a 1990 graduate of the Weatherhead School of Management’s
Executive Master of Business Administration degree program and serves on the
Case Western Reserve University Board of Trustees. He also serves on the boards
of local non-profit organizations including Geauga YMCA, DDC Clinic for Special
Needs Children and the Alzheimer’s Association, and he actively participates in
industry associations as officer and former chairman of the National Industrial Sand
Association, member and national director of the American Foundry Society, and
officer and past president of the Foundry Education Foundation. Chuck currently
resides in Cleveland, Ohio with his wife, Charlotte Fowler, who is actively involved
in the arts and children’s programs in the area.

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Rodrigo Costa Da Rocha Loures was born in Curitiba,
Paraná. Mr. Loures has a degree in Business Administration
from São Paulo’s Fundação Getulio Vargas, and was a
professor at the Federal University of Paraná, School of
Administration, and at Paraná’s Catholic University. In 1968,
he founded Nutrimental, a food business that employs around
1,000 people, and which operates in the states of Paraná, São
Paulo, Santa Catarina, Pernambuco, Rio Grande do Sul, Rio de Janeiro, and Minas
Gerais. Since October 2003, he has presided over the FIEP System–the federation
of industries of the state of Paraná. He is also vice-president of the CNI: the
National Federation of Industries; president of the COPIN, the permanent thematic
council for industrial policies and technological development of CNI; and vice-
president of PROTEC, the Brazilian society promoting technological innovation. He
is a member of the CDES (the federal council for economic and social development)
and the CCT (the federal council for science and technology); a member of the
Director Council of National Founds for Scientific and Technological Development
(FNDCT), a member of SESI, SENAI’s National Council, and of the National Forum
of Industries. He represents the CNI in the Deliberative Council of the ABDI (the
Brazilian agency for industrial development) and he is a consultant advisor to
ANPROTEC (the national association of entities promoting innovative undertakings).
He is also a member SEBRAE (PR’s Deliberative Council); of MTC (the managing
committee for the Green-and-Yellow Fund); of the FBDS (the Brazilian foundation for
sustainable development); of the World Business Academy, of the IONS (Institute
of Noetic Sciences); and of the ETHOS Institute for Social Responsibility.

Thomas F. Beech is President and CEO of the Fetzer Institute
in Kalamazoo, Michigan. Born in St. Paul, Minnesota, he
received undergraduate education at Carleton College
and graduate education at Union Theological Seminary
and Columbia University, where he was a member of the
International Fellows Program. In 1968, Mr. Beech joined the
Apache Corporation, initially in an urban affairs position and
later became the Marketing Manager for that corporation’s Oil and Gas Investment
Division. He became Associate Director of The Minneapolis Foundation in 1974 and
was Executive Director from 1978 to 1984. From 1984 to 2002 he was Executive
Vice President and CEO of The Burnett Foundation in Fort Worth, Texas. Mr.
Beech’s work in philanthropy has emphasized the central importance of building
solid working relationships based on trust, mutual respect, and integrity. He has
written and consulted extensively on non-profit governance, and organizational
and personal resilience. He has served on the boards of directors of the Council on
Foundations, Independent Sector, the Conference of Southwest Foundations, The
Institute for Community Peace, and Funders Concerned About AIDS.

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OTHER SPEAKERS
Chris Laszlo is managing partner and co-founder of
Sustainable Value Partners. He provides advisory services
to senior leaders in some of the world’s largest companies
to transform societal opportunities and risks into sources of
competitive advantage. He has led hundreds of seminars and
spoken widely on “sustainability for strategic advantage”
inside companies and at leading business schools. For nearly
ten years, he was an executive at Lafarge, a world leader in building materials,
holding positions as head of strategy, general manager of a manufacturing
subsidiary, and vice president of business development. Prior to that he spent
five years with Deloitte Touche, where he consulted on strategy to global industry
leaders. Educated at Swarthmore College, Columbia University, and the University
of Paris, Chris earned a Ph.D. in Economics and Management Science. He is the
author of The Sustainable Company: How to Create Lasting Value through Social
and Environmental Performance, Island Press, 2003. (Paperback July 2005.) His
latest book is, Sustainable Value: How Leading Companies Are Doing Well by
Doing Good, Stanford University Press, 2008.

John Whalen is a Principal at Blu Skye Sustainability
Consulting, where he focuses on helping companies use the
lens of sustainability to discover new sources of business
value. Blu Skye’s specialty is bringing together business
executives, their value-chain partners, and a broad range
of social and environmental stakeholders to create a “whole
system” perspective that illuminates new opportunities for
collaborative innovation that creates value for the business and value for society.
Applying these tools, John and his colleagues at Blu Skye have helped companies
realize radical efficiency improvements in materials and energy use, ensure
sustainable supply of essential resources, build more transparent and responsible
supply chains, and create better, healthier products that differentiate them in the
marketplace. As part of the Blu Skye team, John has worked for four years with
Wal-Mart on their pioneering sustainability effort, is supporting the Innovation
Center for the U.S. Dairy Industry in developing and implementing a sustainability
strategy, and has supported the Applied Sustainability Center at the University of
Arkansas in becoming one of the preeminent academic centers of applied research
in sustainability. Prior to working with Blu Skye John was a founding Partner
of Sustainable Value Partners. He has over 23 years of management consulting
experience in strategy, operations, and organizational change.

13

Kyle Tanger is the founder of Clear Carbon Consulting,
experts at measuring, managing and mitigating carbon. He
brings significant carbon and energy experience, having
managed the complex inventory efforts of several multi-million
dollar companies with combined GHG emissions totaling more
than 150 million tons. Mr. Tanger led supply chain carbon
footprint analyses for Wal-Mart’s supply chain initiative pilot
in conjunction with the Carbon Disclosure Project, and has performed numerous
carbon footprint analyses for individual consumer products. He served as an
expert peer reviewer for the World Resources Institute and World Business Council
for Sustainable Development’s (WRI/WBCSD) GHG Protocol, and is currently
engaged in the authoring of WRI’s supply chain-focused GHG Protocol. Mr. Tanger
also serves as an advisory board member for the Pew Center for Global Climate
Change’s new report on corporate energy efficiency strategy and was selected as
a Table Facilitator for the 2008 Clinton Global Initiative Annual Meeting’s Energy
and Climate Focus Area.

Tim O’Connor is Co-Executive Director and Chief Inspiration
Officer of the EthicMark® Award for Ethical Advertising. The
Award recognizes outstanding ethical marketing which uplifts
the human spirit and society. The award is supervised under
the auspices of the World Business Academy whose Fellows
include some of the worlds leading figures who are rekindling
the human spirit in business, including Warren Bennis, Deepak
Chopra, David Cooperrider, Stephen Covey, Hazel Henderson, Gay Hendricks,
Jean Houston, Amory Lovins, Greg Mortenson, Michael Ray, and Peter Senge.
When not trying to uplift human spirit and society he is CEO of Next Horizon
Group, and a Managing Principal at the Zyman Group, an international strategic
marketing and growth strategy consultancy. Formerly, he was an executive at
Unisource Worldwide, Siemens and Honeywell. Throughout his career he has been
at the leading edge with developing and bringing to the marketplace sustainable
products by marrying Design for Six-Sigma with Design for Sustainability (well
before sustainability was top of mind). He has an MBA from Kellogg, a BA from
LaSalle, and is a graduate of the US Army Corps of Engineers Officer School. Tim
is an Adjunct Professor at Kennesaw State University and is a member of the Board
of the World Business Academy whose mission is to “rekindle the human spirit in
business.”

14

Barbara R. Snyder, who began her academic career in
higher education in the Case Western Reserve University
School of Law, was elected President of Case Western
Reserve University in December 2006 and began her tenure
as the first woman to hold the office on July 1, 2007. In her
first year the university developed a campus-wide strategic
plan, achieved its third-highest fundraising total in history and
eliminated its operating deficit three years ahead of schedule. Snyder previously
served as the executive vice president and provost of The Ohio State University,
where she worked to enhance the campus’ academic stature and improve the
quality of life for all constituents. Her initiatives included a targeted investment
policy where promising programs competed for institutional investment, and paid
parental leave policies.

Frank G. Jackson, the 56th Mayor of Cleveland, lives in
the Central neighborhood on the same street where he grew
up. He graduated from Cleveland Public Schools and served
in the U.S. Army. After returning to Cleveland, he earned
an associate’s degree from Cuyahoga Community College
and his bachelor’s degree, master’s degree, and law degree
from Cleveland State University. His commitment to public
service began as an Assistant City Prosecutor in the Cleveland Municipal Court
Clerk’s Office. In 1989, Jackson was elected to Cleveland City Council, where
he represented Cleveland’s 5th Ward for 16 years. From 2002-2005, Jackson
served as President of Cleveland City Council. In January, 2006, Jackson began
his tenure as Mayor of Cleveland. As Mayor, Jackson has continued to focus on
his commitment to improve the quality of life in the City of Cleveland, improve city
services and provide opportunities for success for residents and business. Under
his leadership the City has seen a reduction in violent crime (down 12% since
2006) and enhanced services for senior citizens and youth (including free tuition,
the Mayor Frank G. Jackson Scholarship Program and the creation of 4000 summer
jobs). He has also spearheaded the streamlining of business support services and
other initiatives, in order to promote economic development: Mayor Jackson has
led international trade missions, instituted joint economic development agreements
with suburbs, and implemented the City’s first capital improvement plan in more
than a decade. Connecting Cleveland 2020, the first comprehensive citywide
plan since 1991 has rebuilt the City’s 36 neighborhoods with streetscape projects
storefront renovations, new recreation facilities, and improvements to city parks.

15

WORKSHOP AnD PAPER PRESEnTERS
Joseph Adelegan, Global network for Environment and Economic Development Research
Michel Avital, University of Amsterdam
Frank J. Barrett, PhD, Harvard Business School, naval Postgraduate School
Viva Bartkus, University of notre Dame
Sara Beckman, Haas School of Business
David Berdish, Ford Motor Company
Janis Birkeland, Queensland University of Technology
Felipe Botero, MetLife insurance
Chester Bowling, Ohio State University Extension
Louis Brennam, Trinity College
Marijke Broekhuijsen, nyenrode Business Universiteit
Timothy J. Cawley, The Dow Chemical Company
David Celento, Penn State University
Sayan Chatterjee, Weatherhead School of Management, Case Western Reserve University
Mon-Chu Chen, University of Madeira
Tingting Rachel Chung, Carlow University
Barry Colbert, Wilfred Laurier University
Jon Coleman, Ford Motor Company
Fred Collopy, Weatherhead School of Management, Case Western Reserve University
David Cooperrider, Weatherhead School of Management, Case Western Reserve University
Tom Cummings, Executive Learning Partnership (ELP)
Carol Dalglish, Queensland University of Technology
Turo Dexter, national Peace Academy
Daniel Diermeier, Kellogg School of Management
Kokila Doshi, University of San Diego
Amy Edmonson, Harvard Business School
Lou Ensel, national Peace Academy
Manuel Escudero, Un PRME Secretariat
Traci Fenton, WorldBlu inc.
Ann E. Feyerherm, Pepperdine University
Erin Fitzgerald, Dairy Management inc. (DMi)
Ron Fry, Weatherhead School of Management, Case Western Reserve University
Alain Gauthier, Core Leadership Development / The Global Transforming Ensemble
Mary Gentile, Aspen institute Center for Business Education
Kamal Gollakota, University of Redlands
Holly Harlan, Entrepreneurs for Sustainability (E4S)
Mary Jo Hatch, Emerita University of Virginia / Copenhagen Business School
Rebecca Henn, University of Michigan
David Graham Hyatt, Weatherhead School of Management, Case Western Reserve University
Johnette Isham, isham + Associates inc.
Jonathan L. Johnson, Weatherhead School of Management, Case Western Reserve University

16

Caneel K. Joyce, Haas School of Business
Joe Keller, Procter & Gamble
Elizabeth Kurucz, University of Guelph
Drummond Lawson, Method
Jennifer Magnolfi, Herman Miller inc.
Judy Matthews, Queensland University of Technology
Jennifer McCracken, HAVi Global Solutions
Nancy McGaw, Aspen institute Business and Society Program
Malcolm McIntosh, Coventry University
Philip Mirvis, Boston College Center for Corporate Citizenship
Marc Lavine, Boston College
Roger Martin, Dean, Rotman School of Management, University of Toronto
Mary McNally, Montana State University
Bo Miller, The Dow Chemical Company
Tom Morley, President, Lube Stop
Adam Muellerweiss, The Dow Chemical Company
Ashwini Narayanan, Microplace / eBay
Mike Nicholus, Accenture
Phillip J. O’Dwyer, Trinity College
Kara M. Palamountain, Kellogg School of Management
Jason Pearson, GreenBlue
Michael Pirson, Fordham University / Harvard University / Humanistic Management network
George Por, Community intelligence
Isabel Rimanoczy, Un PRME / Legacy Coaching
Georges Romme, Eindhoven University of Technology
Vijay Sathe, Professor, Drucker School of Management
Garima Sharma, Weatherhead School of Management, Case Western Reserve University
Tim Shea, University of Massachusetts, Dartmouth
David Sherman, Blu Skye Sustainability Consultants
Peter Stanwick, Auburn University
Sari Stenfors, CEO, innovation Democracy inc.
Glen Taylor, york University
Tojo Thatchenkery, George Mason Unisversity
Gregory Theyel, york University
Kevin Thompson, iBM
Liisa Vlikangas, innovation Democracy inc.
Sandra Waddock, Boston College
Peter Whitehouse, MD, Case Western Reserve University
Timothy J. Wilkinson, Montana State University
Danielle P. Zandee, nyenrode Business Universiteit
Nadya Zhexembayeva, iEDC Bled School of Management

17

AGEnDA

Tuesday, June 2nd

8:30 AM - Sustainable Value Toolkit - Dively Executive
5:00 PM Executive Workshop Education Center

Learn how to create sustainable value in your company directly from
the experts that led some of the largest sustainability transformations in
Fortune 500 companies. An intensive workshop including everything from
strategic approaches to concrete tools and methods.

Presented by:
Chris Laszlo (Managing Partner, Sustainable Value Partners)
Jon Whalen (Blu Skye Sustainability Consultants)
David Cooperrider (Fairmount Minerals Professor of Social
Entrepreneurship and Chair of the Fowler Center for Sustainable Value)

6:00 PM - Welcome Reception Hyatt Regency CLE.
9:00 PM at the Arcade

Welcome addresses by Mayor Frank Jackson (Mayor of Cleveland) and
Barbara Snyder (President, Case Western Reserve University).
Keynote by Gunter Pauli (Founder and Director, Zero Emissions Research
Intiative).
The Ethic Mark ® Award will be conferred by Tim O’Connor (CEO, Next
Horizon Group & Board Member, World Business Academy) and Ron
Nahser (Managing Director, Corporantes, Inc.).

Wednesday, June 3rd
8:00 AM - Morning Welcome The Veale Center
8:30 AM David Cooperrider & Ron Fry

8:30 AM - Opening Inquiry The Veale Center
9:15 AM

Dialogues in pairs. Appreciative Inquiry Session facilitated by David
Cooperrider & Ron Fry

9:15 AM - Break The Veale Center
9:45 AM

9:45 AM - Keynote The Veale Center
10:45 AM

Bill McDonough (Founding Principal, William McDonough + Partners;
18 co-Author of Cradle to Cradle)

10:45 AM - Roundtable Dialogues The Veale Center
11:45 PM

Appreciative Inquiry Session led by David Cooperrider & Ron Fry

11:45 PM - Keynote The Veale Center
12:30 PM

Jeffrey Sachs (Economist and Author of The End of Poverty; Director of
The Earth Institute, Columbia University)

12:30 PM - Lunch The Veale Center
1:30 PM

2:00 PM

Bruce Mau (President and Creative Director, Bruce Mau Design)

2:00 PM - Breakout Sessions Various Locations
3:30 PM

Interactive Workshops and Paper Sessions. See Breakout Sessions for
session topics, presenters and venues.

3:30 PM - Break The Veale Center
4:00 PM

4:00 PM - Corporate Keynotes and The Veale Center
5:30 PM Discussion

How are leading companies driving innovation and sustainability
through design thinking?

Featuring:
Ray Anderson (CEO, Interface Inc.)
Toby Cosgrove (CEO, Cleveland Clinic)
Craig Wynett (General Manager, Future Growth Initiatives, P & G)

Moderated by Rinaldo Brutoco (President, World Business Academy)

6:00 PM - Reality in Translation: Reinventing Cleveland Museum
10:00 PM our Legacy of Art

An Arts & Leadership event designed by Nancy Adler (Professor of
International Management, McGill University and Visual Artist)
19

Thursday, June 4th

8:30 AM - Designers Panel The Veale Center
10:00 AM

How can design be a catalyst for massive positive change?

With:
Jason Pearson (CEO, GreenBlue)
Peter Coughlan (Partner and Head of Transformation practice, IDEO)
Ken Gergen (Mustin Professor of Psychology, Swarthmore College),
Shirley Brady (Community Editor, BusinessWeek).

Moderated by:
Richard Buchanan (Professor of Design, Case Western Reserve University,
former Dean of the Design School at Carnegie Mellon)

10:00 AM - Break The Veale Center
10:30 AM

10:30 AM - Roundtable Dialogues The Veale Center
12:00 PM

Appreciative Inquiry session led by
David Cooperrider & Ron Fry

12:00 PM - Virtual Keynotes The Veale Center
12:30 PM

Systems thinking perspectives from Russ Ackoff (Professor Emeritus,
Wharton) and Peter Senge (Senior Lecturer, MIT and author Presence)

1:30 PM

2:00 PM

Roger Martin (Dean, Rotman School of Management, University of Toronto)

2:00 PM - Breakout Sessions Various Locations
3:30 PM
Interactive Workshops and Paper Sessions. See Breakout Sessions for
session topics, presenters and venues.
20

3:30 PM - Break The Veale Center
4:00 PM

4:00 PM - Deans Panel The Veale Center
5:30 PM
How are leading business schools incorporating design thinking and
sustainability?

Featuring:
Ira Jackson (Dean, Peter F. Drucker and Masatoshi Ito Graduate School
of Management),
Maryam Alavi (Senior Vice Dean of Goizueta Business School at
Emory), Mohan Reddy (Dean, Weatherhead School of Management)

Moderated by Manuel Escudero (Head, PRME Secretariat, Special
Adviser, UN Global Compact)

6:00 PM - Evening Reception Peter B. Lewis
9:00 PM Building

Keynote by Janine Benyus (co-Founder, Biomimicry Guild)

Friday, June 5th

8:30 PM - Interactive Design The Veale Center
12:00 PM

Design-focused Appreciative Inquiry led by Peter Coughlan (IDEO),
David Cooperrider & Ron Fry

1:00 PM

1:30 PM - Global Forum Consortium CEO The Veale Center
2:30 PM Panel

The CEOs of the Global Forum Consortium: Chuck Fowler (CEO,
Fairmount Minerals), Rodrigo Loures (President, Nutrimental S.A.; Vice-
President, CNI), Thomas Beech (President and CEO, Fetzer Institute)

21

BREAKOUT SESSiOnS

Breakout sessions will take place on June 3 and June 4 from
2:00pm – 3:30pm. Participants can customize their learning by
choosing one of the many different sessions to attend each day.
There are two kinds of breakout sessions:

Workshops: Interactive how-to sessions, showcasing real-life
examples and practical tools.

Paper Sessions: Focusing on case studies and concepts. In these
sessions, participants will learn about current trends and best
practices from leading companies, backed up with the latest
research and analysis.

Breakout sessions will be held in the Veale, Olin, Sears, Nord and
White buildings (see map).

WORKSHOPS
June 3, 2:00pm to 3:30pm

Designing Networks For Sustainability
Holly Harlan, President,
Entrepreneurs for
Sustainability (E4S)

Elizabeth Kurucz, University
of Guelph
This workshop combines practice and theory and examines how
Barry Colbert, Wilfred the design of networks of people and organizations enable
Laurier University collaboration and significant expansion of sustainability efforts
throughout the network.
Chester Bowling, Ohio
State University Extension

Moderated by George Por, founder
and senior consultant, Community
intelligence.

22

WORKSHOPS

GreenBlue: Metrics as a Framework for Innovation
Sustainability creates an expanded definition of excellence.
Jason Pearson, President & For designers, an expanded set of design criteria. For
CEO, GreenBlue businesspeople, an expanded set of performance metrics. These
new metrics present both an organizational learning challenge
and an opportunity for significant competitive advantage.
Joe Keller, Senior Engineer, GreenBlue is a nonprofit institute that collaborates with the private
Procter & Gamble sector to enable the positive redesign of industrial systems. In this
session, GreenBlue will introduce its work to define sustainability
Timothy J. Cawley, Global metrics for specific industry sectors and develop practical tools
EH&S Product Leader, The that help companies to address these metrics.
Dow Chemical Company Partners from GreenBlue’s two largest projects, the Sustainable
Packaging Coalition and CleanGredients, will discuss how their
companies have incorporated sector-based sustainability metrics
Jennifer McCracken, into operations. The session will blend discussion of metrics as a
Environmental Manager, framework for sustainability innovation with examples of real-life
HAVi Global Solutions implementation.

Innovation in Organizations and Systems
Nadya Zhexembayeva,
iEDC Bled School of
Management In a workshop presented by top sustainability consultants, you will
discover practical ways to innovate and redesign not only your
organization, but the entire system that it is part of.
David Sherman, Blu Skye
Sustainability Consultants

Redesigning Personal Mobility
Jon Coleman and David Going beyond fuel efficiency and reduced emissions, Ford Motor
Berdish, Ford Motor Company, Cisco Systems, and the University of Michigan are
Company. taking a wider view of what urban mobility will look like in the
not-too-distant future.

Redesigning Management Education with PRME: Part I
In light of the global economic crisis of confidence, there has
never been a greater need for a redesign of business education
Manuel Escudero, Head, on all levels. Together with the secretariat for the UN Principles
PRME Secretariat and for Responsible Management Education, you will have the chance
to shape management education. Part I will focus on curriculum
Isabel Rimanoczy, Doctoral
content and what should be taught in management schools. In
Candidate and Legacy this interactive session, the results of a survey will be presented to
Coach identify the lessons of our recent past and explore what needs to
change in the contents of management education.

23

WORKSHOPS

Enabling the Transition to the Next Generation of
Business
Tom Cummings, Founder Join Tom Cummings in an interactive workshop sharing practices
and Chairman of Executive aimed at building the necessary capacity in business to shift to the
Learning Partnership (ELP) next level. Drawing on his 25 years of experience in designing
and bringing to life strategy, change and policy development
agendas for a range of international companies such as Unilever,
Shell International, ABN AMRO, Visa Inc., Philips, and BUPA,
this workshop explores elements critical to enabling systemic
innovation and showcases relevant case studies in support of
these elements.
• Re-designing Management Education: We need to start now
to equip the new generation of leaders with the attitude and
tools they need to tackle our world’s increasingly complex
problems. This will require a transformation of the structures,
methodologies, principles and culture of management
education. Case study: Cambridge Futures Thinking Program
and Financial Services clients
• Bridging Management and Design in Practice: For over 25
years, Tom has acted as a nexus between management and
design. This workshop will share Tom’s and ELP’s key design
principles, their application, and enable participants to use
these approaches to design solutions to current challenges.
Case Study: Philips
• Managers as Design Enablers: Managers are responsible for
creating the conditions for a manage-by-designing approach
to be utilized by their teams and throughout their organization.
We will explore management practices that empower team
members to act as designers. Case study: Philips Design
• Enabling the “Necessary Revolution”: ELP has a unique
capacity to enable individuals, teams, and organizations to
powerfully embrace the sustainable practices needed to shift
towards next generation business approaches. We would
showcase examples of multi-stakeholder tools/plastforms
that can fundamentally transform the global economy. Case
Study: Global Alliance for Banking on Values, Climate Action
Initiative and Young Leaders for Nature

Designing Freedom: Using Design Thinking to Create
Freedom-Centered Companies
Participants who complete this workshop will understand the
parallels between design thinking and the ten principles of
Traci Fenton, founder and organizational democracy and freedom-centered leadership.
CEO, WorldBlu inc They will also learn how business leaders can use, and have
used, these principles to design companies that foster innovation,
fulfillment, and peace.

24

WORKSHOPS

Exploring Integral Approaches To Leadership
Education And Development
What can we learn from a small number of generative
leadership development programs that integrate self-reflection
and the inner quest for meaning with the economic, social,
Alain Gauthier, Executive
and ecological dimensions of sustainability? What will it take
Director, Core Leadership to include these new practices and innovative pedagogical
Development and Co- methods into mainstream management schools and corporate
Founder, The Global universities? This interactive workshop will engage participants
Transforming Ensemble in a dialogue on these questions and possible next steps,
using the key findings of a global survey of integral leadership
development programs as a conversation starter.

PAPER SESSiOnS

Innovations in Healthcare
Daniel Diermeier & Kara
M. Palamountain, Kellogg
School of Management Learn about some of the latest developments in the business
of healthcare: New models for collaboration to advance
Johnette Isham, isham + research and development of healthcare for the world’s neediest
populations and a real-life example of a green optimal healing
Associates inc. environment for free cancer care.

Moderated by Peter Whitehouse, MD.

‘From Sustainable Firm to Sustainable Industry: The Cases
of Patagonia and Organic Cotton, and Wal-Mart and the
Environmental Defense Fund Collaboration
Vijay Sathe, Professor,
Drucker School of
Management (co-authored Learn how Patagonia pioneered organic cotton and helped
paper with Michael Crooke, to establish a whole new organic cotton industry via massive
former CEO, Patagonia) innovation. Secondly, learn how unusual collaboration can
result in breakthrough innovation at a large scale, through the
David Graham Hyatt example of the strategic collaboration between Wal-Mart and
and Jonathan L. Johnson, the Environmental Defense Fund to increase supplier compliance
Weatherhead School of with environmental standards.
Management, Case Western
Reserve University

25

PAPER SESSiOnS

Micro Finance & Micro Enterprise
Micro-entrepreneurship and micro-financing offer possibilities
not only for poverty alleviation but for the encouragement of
Carol Dalglish & Judy
economic growth in developing economies. Learn about a
Matthews, Queensland model that attempts to address the multiple issues involved
University of Technology and offers the hope for more sustainable practices. Ashwini
Narayanan will discuss MicroPlace, the eBay company that she
Ashwini Narayanan, eBay heads up: A marketplace where everyday investors can invest
(MicroPlace) in microfinance organizations that provide loans to the working
poor, enabling them to lift themselves from poverty with dignity.

UN Global Compact: Case Studies On Signatories
Peter Stanwick, Auburn
University

Sayan Chatterjee,
Weatherhead School The first case study in this session will take a broad look at how
of Management, Case the 100 Best Corporate Citizens (according to CRO magazine)
Western Reserve University address global issues, which results not only in them being
(Case Study on Fairmount good corporate citizens but also enhances their global business
Minerals) opportunities. The three case studies look at the same question
from the perspective of UNGC signatories and how they have
gone about implementing the 10 principles in their day-to-day
Tom Morley, President, Lube
operations.
Stop

Mike Nicholus, Global
Environment Director,
Accenture

Action Learning in Rapidly Transforming Environments
Ann E. Feyerherm,
Pepperdine University
Bosnia, Lebanon, Afghanistan, and China: these are rapidly
Viva Bartkus, University of
transforming environments where business can play a powerful
notre Dame role in economic growth, development and welfare. These action-
learning case studies take a closer look.
Lisa Vlikangas, President
and Sari Stenfors, CEO,
innovation Democracy inc.

26

PAPER SESSiOnS

Design-Thinking in Business Education
Glen Taylor and Gregory
Theyel, york University

Tingting Rachel Chung,
Carlow University and
Learn how some leading business schools are integrating design
Mon-Chu Chen, University concepts into their core business programs.
of Madeira

Sara Beckman & Caneel K.
Joyce, Haas School
of Business

Strategic Change for Sustainability
Mary Jo Hatch, Emerita
University of Virginia /
Copenhagen Business School
and Philip Mirvis, Boston This session looks at three critical factors involved in driving
College Center for Corporate strategic change in organizations for increased sustainability.
Citizenship Starting with internal structures, we take a closer look at the
disciplines of branding, innovation, and CSR and the interaction
Georges Romme, Eindhoven between these in the changing landscape of sustainability.
Secondly, a framework for understanding and designing
University of Technology
high involvement processes for generating and implementing
and Frank Barret, naval
strategic change is examined. Lastly, explore what is meant by a
Postgraduate School sustainable enterprise economy and get an understanding of the
role that the political economy and new global governance play.
Malcolm McIntosh, Coventry
University and Sandra
Waddock, Boston College

27

WORKSHOPS

Why Sustainable Design Requires a New Kind of
Collaboration
As the call for more sustainable design, in particular in the
Amy Edmonson, PhD, Professor, field of architecture, becomes louder, more and more diverse
Harvard Business School experts are added to the design teams for building projects.
The resulting “integrated design teams” comprise diverse
Frank J. Barrett, PhD, Visiting professionals who must collaborate to meet an entirely new set
Scholar, Harvard Business of standards with novel criteria for success and progress. This
School workshop takes a closer look at the challenges faced by teams
like these and how they can be overcome.

Giving Voice to Values
Giving Voice to Values (GVV) is an innovative curriculum for
Mary Gentile, PhD, Giving Voice developing the skills, knowledge, and commitment required to
to Values Research Director, implement values-based leadership, helping students identify the
Aspen institute Center for many ways that individuals can—and do—voice their values in
the workplace. This workshop will look at integrating GVV into
Business Education
the curriculum.

Redesigning Management Education with PRME: Part II
In light of the global economic crisis of confidence, there has
never been a greater need for a redesign of business education
on all levels. Together with the secretariat for the UN Principles
Manuel Escudero, Head, for Responsible Management Education, you will have the
Un PRME Secretariat chance to shape management education. Part II will focus on
how business education can be transformed. In this session the
Isabel Rimanoczy, results of the Survey will be presented and related to teaching/
learning methodologies and a framework of adult learning
Doctoral Candidate and
principles that include experiential, social, reflective learning,
Legacy Coach inviting the audience to participate in a creative dialogue to
identify new teaching approaches that can meet the emerging
business education challenges.

Business as a Force for Peace
This workshop takes a look at two initiatives that advance
Marc Lavine, Boston business as a force for peace. Peace Through Commerce is an
College integrated outreach, education, and engagement program which
illuminates the contribution that commerce, trade, and economic
development make toward building sustainable peace. The
Lou Ensel and Turo Dexter, workshop also takes a look at the design process behind the
national Peace Academy recently established US National Peace Academy.

28

WORKSHOPS

The World Inquiry: A Global Dialogue around
Business Innovations for Mutual Benefit
World Inquiry is a global effort that aims to discover, amplify
and promulgate innovations that create mutual benefit for
business and society. Through collecting and profiling stories of
Ron Fry and Garima successful business innovations that are making a positive impact
Sharma, Weatherhead on society and environment, the World Inquiry contributes to
the important dialogue about businesses doing well by doing
School of Management,
good. This workshop on World Inquiry will take you through
Case Western Reserve the discovery of leveraging this rich bank of stories for your
University teaching, research or application. By real-world examples of
individuals using these stories in their classrooms or as data for
exploring their research questions you can get inspiration for
employing these stories for your own research and instruction.
How to access all that is available on the World Inquiry website,
how to contribute by submitting a story of a business innovation
for mutual benefit and how to be a part of the community of
like minded individuals from diverse backgrounds who use this
website are some of the questions this workshop will explore.
This workshop will also open the conversation to you, as a user,
around what improvisations you wish to see in making World
Inquiry more useful to you as well as more useful in contributing
to the dialogue on means and tools for sustainability and social
entrepreneurship.

What if B-Schools looked more like D-Schools?
A number of top business schools have recently started looking
Roger Martin, Dean, at design schools for inspiration and have seen the relevance
Rotman School of in integrating design concepts into business education. One of
Management, University of the pioneers of this movement will share the thinking that lead
him to exploring design-thinking as a necessary element of
Toronto
business education.

29

WORKSHOPS

Inside Dow’s Sustainability Journey
Take a rare look into the sustainability journey of the largest
Bo Miller and Adam chemical company in the world. Driven by a strong sense of
Muellerweiss, Dow history and responsibility, The Dow Chemical Company has
Chemical transformed into a sustainability leader. Learn the challenges
and catalysts for change of this 112-year-old enterprise that is
on a mission to solve customer and world challenges through the
application of science, technology, and sustainable chemistry.

Amplifying Social Entrepreneurship
Joseph Adelegan, Global
network for Environment This workshop looks at how University Education can help to create
future social entrepreneurs by supporting socially aware and
and Economic Development
concerned students to become change agents for a sustainable
Research world. In addition, three case studies will be featured as examples
of successful social entrepreneurship ventures. The first case study
Michael Pirson, Fordham looks at how sustainable ecosystem design and the adoption of
University / Harvard eco-efficient technologies leads to financial performance, even in
University / Humanistic a developing economy with limited regulatory support. The next
Management network. looks at an internationally acclaimed business model for converting
slaughterhouse waste into bio-gas for household use. The third
case study is on BioHavens, a man-made ecosystem that mimics
Mary McNally & Timothy
natural wetlands and can be used to clean water and create
J. Wilkinson, Montana riparian habitat, a new venture which has been profitable beyond
State University expectations.

Firsthand Innovation – Stories from the Aspen Institute First Movers Fellows

With Nancy McGaw, Deputy Director at Aspen The Aspen Institute Business and
institute Business and Society Program Society Program First Mover
Fellowship serves as an innovation lab
for extraordinary social entrepreneurs
Fred Collopy, Professor and Chair of Information who are ready to implement next
Systems at the Weatherhead School at Case stage innovations in their companies
Western Reserve University to create profitable growth and
contribute to a sustainable society.
Erin Fitzgerald, Director of Social and Environmental This interactive session will offer
Innovation Consulting at Dairy Management inc. you the opportunity both to learn
(DMi) about and to help with the important
work these Fellows are undertaking.
In doing so you’ll gain experience
Kevin Thompson, Senior Program Manager for reframing problems, an important
Corporate Citizenship and Corporate Affairs at iBM design skill.

Felipe Botero, Vice President of Strategic Program
Management at MetLife insurance

Drummond Lawson, environmental chemist aka
“greenskeeper” at Method
30

WORKSHOPS

Positive Design and Appreciative Construction: From
Sustainable Development to Sustainable Value
This session is organized for prospective authors who are
interested in contributing to an edited volume entitled Potential
of Positive Design and Appreciative Construction: From
Sustainable Development to Sustainable Value, which will
be the fourth volume in the Advances in Appreciative Inquiry
series. By taking a generative approach and by building on
positive design principles inherent in the appreciative inquiry
Tojo Thatchenkery, methodology, we propose moving from sustainable development
George Mason Unisversity to sustainable value. This workshop will focus on three thematic
areas. The first, positive design for sustainable value, responds
to questions such as: How can the design approach help
David Cooperrider, enhance the sustainable value over profit value? What needs
Weatherhead School to happen to create a vibrant community of practice among
of Management, Case design practitioners, scientists, business and political leaders?
Western Reserve University The second, Appreciative Intelligence and Social Innovation
for Sustainable Value, focuses on sustainability and sustainable
Michel Avital, value. It will explore how reframing global problems with an
appreciative lens can allow organizations of all sorts to engage
University of Amsterdam
in social innovation and generate sustainable value. The third,
social entrepreneurship for sustainable value, explores the
potential and impact of social entrepreneurship on sustainable
value of all sorts. This area can provide lessons learned from
high impact social entrepreneurship or conceptualize how this
nascent movement with unbridled potential may contribute to the
radical shift necessary for moving from sustainable development
to sustainable value. This workshop is for anyone who has a
passion for sustainable value and wants to contribute a chapter.

PAPER SESSiOnS

Redesigning the Built Environment:
Featuring Herman Miller
This session will focus on a new technology pioneered by
Herman Miller, called the Programmable Environment which
Jennifer Magnolfi, chooses to take a different look at the interiors of commercial
Herman Miller inc. space as something that can be changed or “programmed” by
its users. The case study is complemented by two studies: The
Janis Birkeland, first looks at the intellectual and institutional obstacles to eco-
Queensland University of retrofitting and suggests design approaches that can leapfrog
these. The other will look at the interplay between designing and
Technology making and the eventual benefits or lack thereof for society and
the environment.

31

PAPER SESSiOnS

Design 101 - Fundamental Ideas In Design
David Celento, So what exactly is design-thinking? This session will answer
Penn State University this question from three perspectives: The first uses the lens of
institutional logic to understand the field of design, uncovering
Rebecca Henn, design’s institutional culture, norms, values and underlying
assumptions. The second examines the deep-seated drive for
University of Michigan continual and relentless improvement, the dissatisfaction that is
at the core of design and “designerly ways of thinking.” The third
Danielle P. Zandee and is a practical example of how the worlds of management and
Marijke Broekhuijsen, design can be bridged through the use of language and rhetoric
nyenrode Business at Wharton. The final thought piece highlights what managers
Universiteit can learn from designers as artful makers.

Technology and Collaboration as a Tool for Poverty
Alleviation and Massive Innovation
Kokila Doshi, University
Through four case studies, this session provides insight into the
of San Diego and Kamal innovative application of technology for poverty alleviation, how
Gollakota, University of collaboration can enable massive innovation:
Redlands
- The diffusion of ICT initiatives in rural areas as a tool for
Michael Pirson, Fordham poverty alleviation, based on their scalability and sustainability.
University / Harvard - BracNet is a commercial venture providing wireless broadband
internet connectivity to the entire country of Bangladesh, thereby
University / Humanistic
reducing the digital divide.
Management network - NextEd is a project utilizing Web 2.0 to create an open African
higher educational network.
Tim Shea, University of - Collaboration between an Irish social entrepreneurship group
Massachusetts Dartmouth and a European based private company to meet the pressing
Phillip J. O’Dwyer & Louis need of exporters in Ethiopia to meet new EU / USA regulations,
Brennam, Trinity College while transferring knowledge and technology.

32

POSTER PRESEnTATiOnS
The following research posters will be showcased in the gallery area. Full papers
are available online on the Virtual Forum.

“A Systemic Model for Business Education Innovation”
Stephen R. Ball - Siena Heights University

“Perspectives on Measuring “Authentic” Sustainable Socially Responsible Results
Using Strategic Technology Architecture Methods”
Elise Barho, Joan Finley and Mike Flynn - Benedictine University

“Governance Strategies for Sustainability using Strategic Technology
Architecture Methods”
Elise Barho, Joan Finley and Mike Flynn- Benedictine University

“Voice of the Whole: Integrating Opposite Opinions for a Higher Purpose”
Ilma Barros- Infinity International

“Developing Leaders and Managers Who Can Actually Lead and Manage”
Richard Boyatzis, Tony Lingham, and Angela Passarelli -
Case Western Reserve University

“Where Creativity and Innovation go to School: A study of the learning
processes at the KaosPilot School of Leadership and New Business Design”
Tina Broberg and Per Krull - Aarhus School of Business, University of Aarhus

“Love as the expression of positive other regard: an antecedent to
change at the scale of the whole”
Duncan Coombe - Weatherhead School of Management,
Case Western Reserve University

“Developing the Global Leader of Tomorrow”
Matthew Gitsham - Ashridge Business School

“Awakening World-changing Leadership through Management Education”
Ursula Glunk - Maastricht University, Micole Smits - Koraal Consulting

“Sustainability of Microfinance Organizations In theUS: Accion – San Diego”
Kamala Gollakota - University of Redlands, Kokila Doshi - University of San Diego

“Using Religious Partnerships to Scale the Reach of Micro-Finance”
Christopher Hastings - University of St. Thomas

“Seizing and exploring the edge: Moments of surprise as aesthetic sensibility”
Elizabeth Johnston - School of Advanced Studies, Tony Kortens - School of
Advanced Studies, and NTL Institute for Applied Behavioral Science

“Thought Leadership in U.S. Business Schools: Why Corporations Are More
Progressive and How We Should Change*”
Lori Kiyatkin, Rhonda Reger and J. Robert Baum - Robert H. Smith School of
Business, University of Maryland

34

“Innovative Initiatives of Foreign Multinational Enterprises (MNEs) in China”
Maria Lai-Ling Lam, Malone University School of Business

“Leadership System Design for Sustainable Excellence: CEO Perspectives”
John Latham - Monfort Institute at the University of Northern Colorado

“Balance – A Necessary Design Principle for Creating Sustainable Change”
Kevin D. Lynch and Susan M. Tinnish - Benedictine University

“Accountability and Accounting in pursuit of sustainability: Seven Generations in
view”
Patty McNicholas, Monash University, Maria Humphries - University of Waikato

“Entrepreneurial Attitudes Related to Corporate Social Responsibility”
Edward C. Miller - Nova Southeastern University,
David M. Setley - Lebanon Valley College

“Redesigning the Mind of Future Leaders: Indian Insights and Innovative Experiments”
Prof. Sanjoy Mukherjee - Indian Institute of Management Calcutta

“Innovative Redesign of Management Education to Transform the U.S. Form of
Disaster Capitalism Into Global Sustainable Capitalism”
Joseph A. Petrick and David S. Bright - Wright State University

“Masters in Sustainable Business Administration: The What and How of
Developing A New Generation of Leaders”
Isabel Rimanoczy - Teachers College, Columbia University

“Positively Ethical: The Establishment of Innovation in Support of
Long-term Sustainability”
Leslie E. Sekerka, Ethics in Action Research and Education Center - Menlo
College
Anke Arnaud - Embry-Riddle Aeronautical University

“Designing an Undergraduate Capstone in Business”
Jason C. Senjem - St. Norbert College

“Re-tuning or Tikkun’ing Business Pedagogy for Social Justice”
Madeline Scott - Queen’s University

“PlayPumps International: Clean Water One Playground At a Time”
Peter A. Stanwick - Auburn University

“The Positive Leadership Model – Approaches that lead to factors of Creativity
and Growth Mindset, leading to an innovative outcome for organisations”
Ami Summers - Positive Leadership Pty Ltd

“Distribution and the Outsourcing Compulsion”
Timothy J. Wilkinson- Montana State University, Billings,
Andrew R. Thomas - University of Akron

“What Drives CSR Attitude in Subsidiaries of Chinese MNEs? ”
Xiaohua Yang - School of Business and Management, University of San Francisco
35

ABOUT THE GLOBAL FORUM
The Theme: Manage by Designing in an Era of Massive Innovation

Design thinking has the power to accelerate business innovation, transform
challenges into opportunities and be a catalyst for positive change. The Global
Forum engages the management, sustainability, and design communities to bring
about system-wide, positive change and initiatives that will create sustainable
value in your organization, today.

At the Global Forum, participants will discover value drivers that work–even in
a recession. Strategic integration of sustainability can result in solutions for the
most pressing problems and in long-term value creation. It is the mindset that
has helped leading companies achieve short term cost savings and increased
efficiency as well as improved investor and creditor confidence in the long term.

The sub-themes to be explored are:

• Management-As-Design: What Can Management Learn from the Field of
Design and How Might the Design Attitude Help Us Turn Social and Global
Issues into Bona-fide Business Opportunities?

• Massive Innovation: What Do We Know About Change at the Scale
of the Whole?

• Redesigning Management Education for the Future: If Anything Imaginable
Were Possible How Might We Imagine and Design Responsible
Management Education?

Interactive Design

Do you find that the most interesting conversations at conferences happen during
the breaks? The Global Forum is co-convened with the UN Global Compact,
a network of 4,700 companies and brings the world’s leading businesses and
thought leaders into the room. Plus, more than two-thirds of agenda time is
interactive: Powerful Networking is guaranteed.

Outstanding speakers and workshops led by top experts is only part of the story.
Using cutting edge, proven facilitation techniques to focus dialogue and ensure
action, the Global Forum is less “talking heads” and more Real Engagement.
What if the biggest social and global challenges are actually the biggest
business opportunities? Learn how leading companies transform the way they
do business, directly from the experts that lead these initiatives. Go home with
Knowledge that will steer your organization through the recession.

What if you could create real change by going to a conference? Imagine
being a co-founder of initiatives such as a Nobel-type prize for business, new

38

sustainable-value frameworks, new business school curriculums and global
energy-innovation initiatives. Expect Results that matter: The first Global Forum
produced a global transformation in management education – the Principles for
Responsible Management Education, launched by UN Secretary General Ban Ki
Moon himself. What will you create at the second Global Forum?

Graphic Facilitation

The forum will be captured visually by Diana Arsenian, Graphic Facilitator.
Diana is the art director and senior consultant with The Grove Consultants
International, a San Francisco organization development firm that uses graphics
to facilitate meetings and implement organizational change. Ms. Arsenian
brings her extensive art training to the emerging field of information design
and organizational change, and has consulted with many leading technology
corporations, such as Hewlett Packard, Sun Microsystems, and Apple Computer.
She has also worked cross-culturally as a graphic recorder and facilitator with
many leading non-profit groups, including The Institute for the Future, The State
of the World Forum, and the United Religions Initiative. She is an alumna of the
Special Session Global Women’s Leadership: Lessons from Success and Best
Practices, 1997. She can be contacted at Darsenian@cs.com.

Designing the Meeting Space

In step with the theme of the Global Forum, we have worked with a team from
the Cleveland Institute of Art on the environment and communication design of
the Global Forum. The Design Environment at The Cleveland Institute of Art has
a strong focus on social responsibility and sustainability in the role of design.
Partnering with organizations such as BAWB on student/client projects is an
important part of the pedagogy.

The following individuals have made an invaluable contribution to the success of
the Global Forum:

Doug Paige – Project Leader, Cleveland Institute of Art – dpaige@cia.edu
nick Adorni – Communication Design – nick@nickadorni.com
Abigail Bickel – Environmental Design – info@abbybickel.com
Amanda McKenzie – Environmental Design – aemckenziedesign@gmail.com
Diana Peraita – Communication Design – dperaita@hotmail.com

Minimizing our Footprint

Until we have progressed to the sustainable society that we envision, an event
of this scale will have an unavoidable impact on the environment. We have,
however, taken conscious steps to reduce the environmental impact of hosting the
Global Forum and we invite your suggestions for the future.

39

OUR SPOnSORS

With many thanks to our sponsors for making the Global Forum possible.

The Co-conveners of the BAWB Global Forum

ORGANIZATION DEVELOPMENT
AND CHANGE DIVISION

BAWB Global Forum Communications Partner

47

Global Forum Business As Agent Of World Benefits

Global Forum Business As Agent Of World Benefits

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