Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Creating Effective use-
cases
Nikolai Lebedovsky
1
What is use-case?
A short story about product use which gives answers on
simple questions:
Who? (actor)
What? (goal)
Where...
A young metro-female listening music on the train by
using Spotify streaming service to kill time
An American veteran shooting illegal immigrants on
Mexican border by Marlin Camp Carbine-9 rifle
to protect his country
A businessman on the road using Mugenizer
power bank to charge his phone to stay online
A hiker in the wild using Mugen Power extended
battery on his Galaxy S4 to use GPS and take
photos.
Some good examples from
Crowdfunding
Agent Smartwatch
CulCharge
and:
Apple iPad http://www.youtube.com/watch?v=RTygZhA7WFU
Using Brainstorming to create use-cases
7 rules of IDEO
1. Defer judgment
2. Encourage wild ideas
3. Build on the ideas of...
Let’s do it!
Create 20 use-cases in 20 minutes.
Use post-it notes to write or draw
and put your ideas on the board
use case user why/problem cost of dev
hard/moderate/easy/exists
market
List all created use-cases in table below
to valida...
In Next Step we will use
Facebook to validate selected
use-cases
Thank you!
nikolai@mugen.hk
Upcoming SlideShare
Loading in …5
×

Creating Effective Use-cases

438 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Creating Effective Use-cases

  1. 1. Creating Effective use- cases Nikolai Lebedovsky 1
  2. 2. What is use-case? A short story about product use which gives answers on simple questions: Who? (actor) What? (goal) Where? (place) How? (product use scenario) Why? (interest)
  3. 3. A young metro-female listening music on the train by using Spotify streaming service to kill time
  4. 4. An American veteran shooting illegal immigrants on Mexican border by Marlin Camp Carbine-9 rifle to protect his country
  5. 5. A businessman on the road using Mugenizer power bank to charge his phone to stay online
  6. 6. A hiker in the wild using Mugen Power extended battery on his Galaxy S4 to use GPS and take photos.
  7. 7. Some good examples from Crowdfunding Agent Smartwatch CulCharge and: Apple iPad http://www.youtube.com/watch?v=RTygZhA7WFU
  8. 8. Using Brainstorming to create use-cases 7 rules of IDEO 1. Defer judgment 2. Encourage wild ideas 3. Build on the ideas of others 4. Stay focused on the topic 5. One conversation at a time 6. Be visual 7. Go for quantity more info: http://www.openideo.com/blog/seven-tips-on-better-brainstorming http://www.fastcompany.com/63818/seven-secrets-good-brainstorming
  9. 9. Let’s do it! Create 20 use-cases in 20 minutes. Use post-it notes to write or draw and put your ideas on the board
  10. 10. use case user why/problem cost of dev hard/moderate/easy/exists market List all created use-cases in table below to validate and select 5-7 top ones.
  11. 11. In Next Step we will use Facebook to validate selected use-cases Thank you! nikolai@mugen.hk

×