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DRUPAL SEO
Drupal is optimized for SEO
Drupal Roadshow Bulgaria
Before start - Google rules!
SEO in 2014
• Mobile search
• GEO Location search
• Personalized content (question answering)
• Social content
• Content q...
Drupal and SEO in 2014
• Good foundation for mobile development
• GEO Locations support
• Drupal has very good social inte...
Drupal is optimized for SEO
• Clean URLs
• Optimized URLs through URL aliases
• … and many more
• Simply install the SEO C...
Drupal SEO Checklist
General SEO
• Clean URLs
/index.php?q=node/10
/node/10
• Optimized (nice) URLs
/node/10
/news/seo-session
• Automatic nice...
General SEO
• No 404 pages – Search404
• Page title
Best patter {page title} | {site name}
Target keywords in beginning
Av...
General SEO
• HTML Meta tags
page description, keywords, open graph
tags for Facebook and many more.
<meta property="og:im...
No Google+ page?
• Make one! Google+ matter less now but in
future Google will use it a lot to understand
if the quantity ...
Summary
Thank you!
Time for questions?
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Drupal and SEO

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The presentation shows you the last trends in SEO and how Drupal fits in it. Also showing some modules making Drupal SEO friendly.

Published in: Software, Technology, Design
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Drupal and SEO

  1. 1. DRUPAL SEO Drupal is optimized for SEO Drupal Roadshow Bulgaria
  2. 2. Before start - Google rules!
  3. 3. SEO in 2014 • Mobile search • GEO Location search • Personalized content (question answering) • Social content • Content quality – Optimize for users, not for algorithm • Semantic search (http://schema.org) • First page is dynamic • Security – SSL certificate
  4. 4. Drupal and SEO in 2014 • Good foundation for mobile development • GEO Locations support • Drupal has very good social integration • Currently Drupal community is working for better content personalization • RDF, Microdata module, Schemaorg module
  5. 5. Drupal is optimized for SEO • Clean URLs • Optimized URLs through URL aliases • … and many more • Simply install the SEO Checklist
  6. 6. Drupal SEO Checklist
  7. 7. General SEO • Clean URLs /index.php?q=node/10 /node/10 • Optimized (nice) URLs /node/10 /news/seo-session • Automatic nice URLs • Redirect always to the nice URL • On changing content title, redirect the title /news/seo-session -> /news/seo
  8. 8. General SEO • No 404 pages – Search404 • Page title Best patter {page title} | {site name} Target keywords in beginning Avoid stopwords as “in”, “the”, “at”… Good to be less than 65 symbols of length • XML Sitemap and Site map.
  9. 9. General SEO • HTML Meta tags page description, keywords, open graph tags for Facebook and many more. <meta property="og:image" content="/facebooklogo.png"/> • Semantic content • Track your visitors – Google analytics or similar tools • Submit your sites to the search engines
  10. 10. No Google+ page? • Make one! Google+ matter less now but in future Google will use it a lot to understand if the quantity of your content is good. • Facebook and Twitter is not enough.
  11. 11. Summary
  12. 12. Thank you! Time for questions?

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