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Social media 101

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Social media 101

  1. 1. Social Media 101: What’s All the Buzz About?<br />Nikki Voelzke<br />Community Relations Specialist<br />Valley Transit<br />
  2. 2. Agenda<br />Introductions<br />What is social media and why does it matter?<br />Social media tool box <br />Implementing your social media plan<br />Pitfalls to avoid<br />Resources<br />Q&A<br />
  3. 3. Social media revolution <br />
  4. 4. What is social media?<br />Social media is a <br />conversation online.<br />Look who’s talking:<br />your customers<br />your employees<br />your critics<br />your fans<br />anyone who has internet<br /> access and an opinion. <br />
  5. 5. Social media conversation powered by<br />Social Networks<br />News & Bookmarking<br />Blogs<br />Video Sharing<br />Photo Sharing<br />Message Boards<br />Wikis<br />
  6. 6. Social media has the power to shift from<br />corporations and institutions to <br />individuals and communities. <br />
  7. 7. The power of social media<br />Learn what people are saying about you<br />Create buzz for events & campaigns<br />Increase exposure<br />Identify recruiters to spread your message<br />Get your message out fast<br />Retain riders by establishing a personal relationship<br />
  8. 8. Start with the basics; listen to your customer<br />
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  13. 13. Jump in<br />Experiment personally before professionally<br />Try a variety of social media tools<br />Be yourself, make friends, share<br />
  14. 14. Make a plan<br />1. Listen<br />2. Prepare <br />(people, policies, strategy)<br />3. Engage <br />4. Go offline <br /> (events & promotions)<br />5. Measure success<br /> (monitor and adapt)<br />Source: http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/<br />
  15. 15. Pitfalls<br />Be transparent and honest<br />Don’t just push your message – it’s all about the conversation<br />Don’t create a page and fail to maintain it<br />Don’t ignore conversations about your agency/business<br />Carefully select employees responsible for content<br />Don’t delete or remove criticism (it will just make it worse)<br />Admit shortcomings<br />Resolve issues quickly<br />
  16. 16. Resources<br />www.gosocialtransit.com<br />www.mashable.com<br />http://newmedia.hhs.gov/<br />http://govfresh.com/<br />http://www.whitehouse.gov/<br />http://www.govloop.com/<br />Connect with us:<br /> Website: www.MyValleyTransit.com<br /> Twitter: @ValleyTransit<br />Facebook: Valley Transit<br />

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