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Your blog; your career platform

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How to use your blog as a platform for your career or as a way to build a business. (Guest lecture at University of the Sunshine Coast)

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Your blog; your career platform

  1. 1. Your blog; your career platform @stylingyou
  2. 2. The media landscape Today’s journalists and the journalists of tomorrow are adapting to and moving with changes in the media landscape.
  3. 3. How does blogging fit in to that landscape Blogging is a platform for building a career – online and off
  4. 4. How can blogging help your career Blogging is a way to build your personal brand and build a business
  5. 5. How can blogging help your career Blogging is a way to actively build your skills across all social media networks
  6. 6. How blogging can be your business Advertising/sponsorship
  7. 7. How blogging can be your business Sponsorship
  8. 8. How blogging can be your business E-book publication
  9. 9. How blogging can be your business Book publishing
  10. 10. How blogging can be your business Social media consultation
  11. 11. How blogging can be your business Freelance writing
  12. 12. BUT …
  13. 13. How to build a blog A successful blog business model is built on solid content and a solid community engaged with that content.
  14. 14. How to build a blog Know your topic
  15. 15. How to build a blog Inform Inspire Add value Solve problems Entertain
  16. 16. How to build a blog Be YOU.
  17. 17. How to build a blog Don’t blog in a bubble – a blogger is a conversation starter, not just a broadcaster
  18. 18. How to build a blog Be consistent
  19. 19. How to build a blog Be persistent
  20. 20. How to build a blog Engage in social media and on other blogs
  21. 21. Resources More blogging tips on Styling You

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