3 steps to growing your business with a blog


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If you're a business owner and thinking of starting a blog to market your business ... then just do it ... in these three easy steps

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3 steps to growing your business with a blog

  1. 1. 3 steps to growing your business with a BLOG © www.stylingyou.com.au
  2. 2. Step 1: Get a blog
  3. 3. Get a blog: My 5 top tips• Be the driver of your own marketing message and profile• Keep blog branding consistent with existing branding• Add on a blog to existing website OR• Use a blogging platform for your entire website• Use the Wordpress blogging platform• Pay for self-hosting of your site from as little as $2.95 a month (Recommended provider: Little Hero Hosting)
  4. 4. Get a blog: Why Wordpress?• Easy to use• Easily customised through the use of plugins (these are like apps)• Huge range of themes (templates) available to use or customise• Stable• When self-hosted, you own your publishing platform, not Google (as is the case with Blogger)
  5. 5. Get a blog: examples Incorporated into website: Jive Design Website is a blog: Reflected Image PRoductions
  6. 6. Step 2: Content
  7. 7. Content: is king! • Inform • Inspire • Add value • Solve problems • Be consistent • Use words, photos, videos, audioYes! Even as a business blog!
  8. 8. Content: examples Declutter Home The Australian Businesswomen’s Network Blog
  9. 9. Content: credibility• Shape your own message• Be the first with news in your industry• Comment on events that affect your industry and/or your customers• Build your credibility as an expert
  10. 10. Step 3: Connect
  11. 11. Connect: embrace social media• Facebook: a must – if a customer is on any social media network they are here• Twitter: excellent for national/industry networking• Pinterest: if you business is visual get on it• Instagram: again great for visual businesses• Linkedin: a professional must
  12. 12. Connect: engage• Yes, use social media to broadcast but not at the expense of engaging with your existing and potential customers.• Link back to the blog/website wherever possible.• Respond to comments on the blog or any of your social media networks• Comment on other people’s blogs – particularly in your niche• Manage your time. If short on time during work hours, after 8pm at night will yield highest ROI
  13. 13. 5 key takeaways• DO blog for your business• Blog in the same online space as where you have information about your business• Content is king• Be consistent in the frequency and amount of content you add• Connect with your customers/readers
  14. 14. Recommended resources (Click on images to connect to each site)
  15. 15. Follow Styling You • www.stylingyou.com.au • Twitter: @stylingyou • Facebook • Instagram: stylingyou • Pinterest: stylingyou• Linkedin: Nikki Parkinson You can find this presentation on Slideshare