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Gorilabox - Mobile video advertising

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Gorilabox - Mobile video advertising

  1. 1. Mobile & Tablet VideoAdvertising from Gorillabox Christian Harris November 2011
  2. 2. Contents Welcome to Gorillabox The Market The Challenge The Opportunity Citroën Case Study Gorillabox Video Ad Platform Contact
  3. 3. Contents Welcome to Gorillabox
  4. 4. Welcome to Gorillabox • Gorillabox (www.gorillabox.tv) is a fully- managed provider for streaming video services • 4 years old • Based in Maidenhead, Berkshire, UK • Distribute through the following media companies, mobile operators and app stores:
  5. 5. Gorillabox – first for video advertising • Gorillabox has been an early mover in the mobile video advertising space • We have seen some significant successes already with brands such as:
  6. 6. The Market
  7. 7. Mobile Advertising Top 5 Markets by Value • UK 37% • Germany 14% Market Share • France 16% • Italy 25% UK • Spain 9% Germany France Italy UK, Germany, France, Spain Italy & Spain are worth $122m in 2010
  8. 8. Mobile Video Advertising Mobile Video Advertising Grows 8x in 2010 • In 2010 over 200 Fortune 500 brands including Dell, Toyota and Kraft ran mobile video campaigns, • 8 fold increase from just 25 companies back in 2009 • eMarketer expects the mobile video advertising in US to grow to $206.3 million in 2014, up from $35 million in 2010
  9. 9. Mobile Video Advertising Why Mobile Video Advertising Will Succeed Because of the benefits only mobile can provide: • ACTIVE PARTICIPATION • The consumer focuses entirely on the video and therefore the brand message • CALL TO ACTION • Using HTML5 we can create calls to action • CUSTOMER LOCATION • The location of the customer can be collected
  10. 10. The Challenge
  11. 11. Mobile Video Advertising Challenges • Mobile devices all use different video formats • Wide range of screen sizes and codecs for video • Solution: single “magic” link for all devices • Market focused on banners not content • Growth stifled due to lack of specialist suppliers offering a scalable, easy-to- implement solution
  12. 12. The Opportunity
  13. 13. Mobile & Tablet Video Advertising There are currently 1. Pre-roll 3 types of mobile 2. Mid-roll video advertising 3. Tap to video Gorillabox is promoting Tap to video as an additional way to drive brand interaction from mobile banners and links in-app/in-site
  14. 14. Pre-roll & Mid-roll • Pre-roll and Mid-roll is dependent on managing content with advertising • Suited to on-deck/on-portal services VOD Selection Registration Pre-roll / VOD
  15. 15. Tap to Video • Tap to Video requires no content • Only the banner or link on the publisher’s site/app is needed to launch the video ad Clickable Banner Video Advert
  16. 16. Citroen Case Study
  17. 17. Case Study - Citroen • Gorillabox manages Mobile Video distribution for Digitouch in Italy • Digitouch hold the account for Citroen car campaigns on web & mobile • The “Tap to video” campaign ran for 10 days • Generated over 200K streams • 81% completion rate (81% watched all or more than the whole advert)
  18. 18. Features of the Gorillabox Video Ad Platform
  19. 19. A Fragmented Market solved Universal Streaming Link (USL)
  20. 20. Video to mobile - Multiple Formats • All mobile devices use a wide variety of video formats, codecs and resolutions • Mobile-compatible video needs to encoded into multiple formats • All devices need to be detected to identify what video to serve To solve this, Gorillabox has developed a unique technology: Universal Streaming Links (USL) which can be pasted into any application or mobile website
  21. 21. Reporting • Gorillabox provides detailed success-rates for video ad views: Video Ad Views Daily, Weekly, Monthly reports 10 completed ad <100% views 8 viewed incomplete ad 6 views incomplete 4 Users who watched ad 2 completed more than once 0 Week 1 2 3 4
  22. 22. Scalability Cloud-hosted solution: Massive Scale Redundancy For all campaigns Your campaign no matter how big will always work! Reliable 5 hosting centres We guarantee worldwide availability 24/7
  23. 23. Thank you Christian Harris CEO Gorillabox Tel: 01628 208 202Email: Christian.harris@gorillabox.net

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