A<br />Project Report on<br />PRODUCT & SERVICES<br />At<br /> [As a partial fulfillment for the requirement in summer project as a part of MBA programme]<br />UNDER THE SUPERVISION OF<br />MUNAF KADRI <br />Submitted By:<br />NIKITA PATEL- 097180592051<br />[MBA-I SEM-II, Batch: 2009-11]<br />GUJARAT TECHNOLOGICAL UNIVERSITY<br />AHMEDABAD<br />-89535026670<br /> <br />INDUSTRY DETAIL:-<br />Securities market has essentially three categories of participants namely the issuer of securities, investors in securities and the intermediaries and two categories of products, the services of the intermediaries the securities including derivatives.<br />The securities market has two interdependent and inseparable segments the new issue (primary market) and the stock (secondary market). The primary market provides the channel for sale of new securities while the secondary market deals in securities previously issued<br />COMPANY PROFILE:<br />Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform. The company provides equity based products (research, equities, derivatives, depository, margin funding, etc.). It has one of the largest networks in the country with 1200+ share shops in 400 cities and India’s premier online trading portal www.sharekhan.com. With their research expertise, customer commitment and superior technology, they provide investors with end-to-end solutions in investments. They provide trade execution services through multiple channels - an Internet platform, telephone and retail outlets. <br />Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family, continues to remain the largest shareholder. It is the retail broking arm of the Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH LIMITED] Group. SSKI which is established in 1930 is the parent company of Sharekhan ltd. With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance over a decade ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, and Derivatives. Depository services, online trading, Investment advice, Commodities, etc. <br />Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000 and now it is having all the rights of SSKI. The company was awarded the 2005 Most Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first brokerage Company to go online. The Company's online trading and investment site - www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. <br />Sharekhan has one of the best states of art web portal providing fundamental and statistical information across equity, mutual funds and IPOs. One can surf across 5,500 companies for in-depth information, details about more than 1,500 mutual fund schemes and IPO data. One can also access other market related details such as board meetings, result announcements, FII transactions, buying/selling by mutual funds and much more. <br />Sharekhan's management team is one of the strongest in the sector and has positioned Sharekhan to take advantage of the growing consumer demand for financial services products in India through investments in research, pan-Indian branch network and an outstanding technology platform. Further, Sharekhan's lineage and relationship with SSKI Group provide it a unique position to understand and leverage the growth of the financial services sector. We look forward to providing strategic counsel to Sharekhan's management as they continue their expansion for the benefit of all shareholders. <br />SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment bank with strong research-driven focus. Their team members are widely respected for their commitment to transactions and their specialized knowledge in their areas of strength. The team has completed over US$5 billion worth of deals in the last 5 years - making it among the most significant players raising equity in the Indian market. SSKI, a veteran equities solutions company has over 8 decades of experience in the Indian stock markets. <br />If we experience their language, presentation style, content or for that matter the online trading facility, we'll find a common thread; one that helps us make informed decisions and simplifies investing in stocks. The common thread of empowerment is what Sharekhan's all about. <br />"
Sharekhan has always believed in collaborating with like-minded Corporate into forming strategic associations for mutual benefit relationships"
says Jaideep Arora, Director - Sharekhan Limited. <br />Sharekhan is also about focus. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience in the’ stock markets. And these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of the SSKI group, an Indian financial services power house, with strong presence in Retail equities Institutional equities Investment banking. <br />In Ahmedabad, It is having the branch at Dynamic house, opp. Child care hospital, Navrangpura road and over 40 franchisees in Ahmedabad. We have been given the centre at Navrangpura road, Ahmedabad.<br />DIRECTORS:<br /> MR. TARUN SHAH CEO- SHARE KHAN<br /> MR SHANKAR VAILAYA- DIRECTOR (OPERATION) OF <br /> THE COMPANY<br /> MR. JAIDEEP ARORA– DIRECTOR (PRODUCT & <br /> TECHNOLOGY) OF THE COMPANY<br />OTHER DIRECTORS:<br /><ul><li>Mr. Baldev L Boolani
Mr. Hasmukh Sheth </li></ul>MISSION: <br /><ul><li>To educate and empower the individual investor to make better investment decisions through quality advice and superior service.</li></ul>VISION: <br /><ul><li>To be the best retail brokering Brand in the retail business of stock market.</li></ul>ACHIEVEMENTS OF SHAREKHAN: <br /> A wired company along with Reliance, Hll, Infosys, etc by ‘Business Today’, January 2004 edition. <br /> It was awarded ‘Top Domestic Brokerage House’ four times by Euro and Asia money. <br /> It was Winner of “Best Financial Website” award.<br /> India’s most preferred brokers within 5 years. “CNBC Awaaz customers Award 2005”. <br />19050236220<br /> <br />STRATEGY:<br /> The main strategies used in our training were as follow.<br />DATA CALLING<br />In data calling we were provided data of mobile numbers and our job was to generate appointments. After that we were required to convert that appointment into closure. Apart from given data we also brought latest business directory. We called to different business people and tried to generate appointments.<br />CALLED CALLING<br /> Called calling means to go at different corporate houses and to meet different <br /> People and to get their visiting card by it we get lead and our immediate task <br /> Was to call them & to fix appointment. <br /> REFERENCE <br /> Another important strategy was to use our reference means our family, friends, relatives etc. In marketing or selling we can never neglect references & they always play a major role.<br /> STALL ACTIVITY<br /> Stall activity means to make stall at public place. Then our job was to give them a newspaper with brochures and to take their name and contact number. So it was another process of generating lead. After that our job was to follow <br />up and try for appointment and closure.<br />HIERARCHY IN SHAREKHAN:<br /> Sales Side Dealing Side Trainees Junior Dealer Super Trainees Dealer Sales Executives Relationship manager Senior sales executives Senior Relationship manager Business development executive Equity advisor Assistant sales manager Assistant Branch Manager Deputy manager Branch Manager Territory manager Cluster Head Area sales manager/ Cluster manager Directors Regional sales manager CEO Regional Head Vice president Directors CEO <br />OFFERING<br />OF THE<br />COMPANY<br />Sharekhan provides 4 in 1 account. <br />1. De-mat a/c <br />2. Trading a/c [for cash calculation] <br />3. Bank a/c [for fund transfer] <br />4. Dial and Trade [for offline trading/for query relating trading] <br /><ul><li> Dematerialization account:-
Dematerialization is the process of converting physical shares (share certificates) into an electronic form. Shares once converted into dematerialized form are held in a De-mat account Sharekhan is a depository participant. This means that we can keep the shares in dematerialized form in Sharekhan. But for this one has to purchases the Demat account in Sharekhan. .
Cheque ( Min Rs.10,000 margin balance)</li></ul> Proofs of Identity<br /> <br /> Customer can submit a photo copy of any one of the following <br /> Voter ID <br /> Passport <br /> PAN Card <br /> Driving License <br /> Photo I card issued by Employer registered under MAPIN <br /> Copy of Ration card <br /> Address Proof <br /><ul><li>Customer can submit a photo copy of any one of the following
</li></ul> Voter ID Card <br /> Driving License <br /> Passport <br /> Ration Card <br /> Telephone Bill <br /> Electricity Bill <br /> Leave-License <br /> Bank Passbook <br /> Latest Bank Statement<br /> Trading Account:<br />It is an electronic account which enables customers to trade in share through internet without help to broker.<br /><ul><li>NSE/BSE/F&O/Commodity terminal live screen:-
Sharekhan provide IPO and MF facility for the customer.</li></ul> Saving Account:<br />In Sharekhan, a customer can have a saving account for trading online with net banking facility; Sharekhan have a tie ups with following Banks. <br />1. HDFC Bank <br />2. CITI Bank <br />3. OBC Bank <br />4. YES Bank <br />5. UTI Bank <br />6. IDBI Bank <br />7. ICICI Bank <br />8. Union Bank <br />9. Indusind Bank <br />10. Bank of India <br />11. Deutsche Bank<br /> A customer can allocate and transfer fund from your respective bank account to your Sharekhan account for trading and transfer back to link bank account when and where needed. <br /> Dial-N-Trade:-<br />Sharekhan provide Dial-N-Trade facility to the customer.<br />AMC PLAN:- ( Annual Maintenance Cost Plan)<br />Different Plans for Purchasing of Demat Accounts for Equity:- <br />Different Plans for Purchasing of Demat Accounts for Derivatives:- <br />PRODUCTS & services<br />Sharekhan ltd. Provide different Product as follows<br />Share online & offline <br />Derivatives<br />Mutual fund online<br />Commodities online<br />IPO online <br />Portfolio Management Services <br />Insurance<br />Fixed deposits<br />Advisory products<br />Currency trading<br />66675104140<br /> <br /> 1470861931612Share online<br /><ul><li>SHARE ONLINE: </li></ul>Sharekhan provide online facilities.<br /> BENEFIT <br />Freedom from paperwork:-Integrated trading, bank and de-mat account with digital contracts removers all paperwork.<br />Instant credit and transfer:-instant transfer of funds from bank account of the choice to Sharekhan trading account. <br />Trade anywhere:-enjoy the ease of trading from any part of the world in a completely secure environment.<br />Dial n Trade:-call toll free number (1-800-22-7050) to place orders through telebrokers.<br />Timey advice:-make informed decisions with expert advice, investment calls and live market commentary.<br />Real-time portfolio tracking:-benefit from real-time information for investment and current portfolio value.<br />After-hour orders:-place order after market hours, which get executed as soon as the markets opens.<br />Sharekhan provide two different accounts:<br />Classic account<br />Trade Tiger<br />CLASSIC ACCOUNT:-<br />The Classic Account enables customers to trade online on the NSE and the BSE, invest in IPO and Mutual Funds and access all the research and transaction reports through Sharekhan’s website. This account is suitable for the retail investors. <br />In this account Shown the maximum script are 25 in the terminal and the technical chart are not shown in this account.<br />The life time registration charge for this account is 750 rupees.<br /> <br />Features <br />Online trading account for investing in Equities and Derivatives<br />Free trading through Phone (Dial-n-Trade)<br />Two dedicated numbers for placing your orders with your cell phone or landline.<br />Automatic funds transfer with phone banking (for Citibank and HDFC bank customers)<br />Simple and Secure Interactive Voice Response based system for authentication<br />Get the trusted, professional advice of our telebrokers.<br />After hours order placement facility between 8.00 am and 9.30 am<br />Integration of: Online trading + Bank + Demat account<br />Instant cash transfer facility against purchase & sale of shares<br />IPO investments<br />Instant order and trade confirmations by e-mail<br />Single screen interface for cash and derivatives<br /> <br />Online classic account:<br />-180975118110<br />Name Of The Trader<br />An Investment Form through Which Trading Can Be Done<br />1905017780<br />An Option By Which Bulk Trading Can Be Done. <br />FAST TRADE:<br />Features<br />Streaming quotes.<br />Personalized market watch.<br />Single screen interface for cash, derivatives and Commodities.<br />New FastTrade is platform independent will support by all Operating System.<br />New FastTrade will support all browsers in the market.<br />New FastTrade is independent of existing website and can work even if content website is down. <br />Fast trade is web base product and it’s a shown fluctuation rate. <br />57694270510<br />Live Terminal <br />TRADE TIGER: <br />Trade tiger is a next-generation online trading product that brings the power of broker’s terminal to customer pc. It is session to capitalize on intra-day price movement. Trade tiger is an internet –based application available on a CD, which provides everything a trader needs on one screen.<br />Key Features:-<br />A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX, Mutual Funds, IPOsMultiple Market Watch available on Single ScreenMultiple Charts with Tick by Tick Intraday and End of Day Charting powered with various StudiesGraph Studies include Average, Band- Bollinger, Know Sure Thing, MACD, RSI, etcApply studies such as Vertical, Horizontal, Trend, Retracement & Free linesUser can save his own defined screen as well as graph template, that is, saving the layout for future useUser-defined alert settings on an input Stock Price triggerTools available to gauge market such as Tick Query, Ticker, Market Summary, Action Watch, Option Premium Calculator, Span CalculatorShortcut key for FAST access to order placements & reportsOnline fund transfer activated with 11 Banks<br />Advantages:-<br />Live Streaming Quotes Access all Trading Calls Advanced Charting features Create your own technical rules for trading A Single Trading Screen for all segments<br />-43815464820<br />Trader Name <br />THE PLATINUM CIRCLE:-<br /><ul><li>The HNI product
Daily report on transaction sent in printed format as well as available online.
Research-based investment advice tailored for different investment approaches</li></ul> <br /> <br /> Share offline<br /> <br />SHAR OFFLINE:<br />As the internet has taken over the physical trade, the same is the situation in trading in shares. Even the internet has not spared trading in shares and still the conventional system of offline trading continues in today’s world.<br />Merits of offline trading<br /><ul><li>Low brokerage
Geographical Restriction</li></ul>DIAL-N-TRADE:<br />3387616675815Sharekhan provides complete trading facility like they are giving Toll free numbers the phone trading facility as an alternative of net trading where a customer can call “n” number of times. <br />Toll Free numbers: 1800-22-7500 <br /> 1800-22-7050 <br />3487510170530Local number : 079-30307600 (chargeable) <br />Exposure: For Intraday = 10 times <br />For Delivery = 04 times <br />Sharekhan is also providing the Margin on DP balance. <br />Indexes of Equity market online<br />NSE:<br />The national stock exchange of the India was the promoted by leading financial institutions at the behest of the government of India, and was incorporated in November 1992 as a tax paying company. In April 1993, it was recognized as a stock exchange under the securities contracts( Regulation) Act, 1956. NSE commenced its operation in the wholesale Debt Market (WDM) segment in June 1994. The capital market (Equities) segment of the NSE commenced operation in November 1994. <br />BSE:<br />The Bombay stock exchange is the oldest stock exchange in Asia. It is located at Dalal Street, Mumbai, India.<br />The Bombay stock exchange was established in 1985. There are around 3500 Indian companies listed with stock exchange, and has the significant stock volume. As of 29 may 2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE SENSEX (SENSitive indEX), also called the “BSE 30”, is a widely used market index in India and Asia. As of 2005, it is among the five biggest stock exchanges in the world in terms of transactions volume. <br /><ul><li>-253562-76200
Derivatives</li></ul>15240069215<br /><ul><li> DERIVATIES:</li></ul>Derivatives are financial contracts whose value/price is depends on the behavior of price of one or more basic underling assets. These contracts are legally binding agreement, made on the trading screen of stock exchange, buy or sell an asset in future. The assets can be share, index, interest rate, bond, rupee- dollar exchange rate, sugar, crude oil, soybean, cotton, coffee etc. <br />EQUITY FUTURE AND OPTION:<br /><ul><li>Future:-</li></ul> An agreement between two parties to buy or sell an asset at a certain time in the Future at a certain price. Stock futures on certain specified securities and internet rate futures are available for trading at NSE (NATIONAL STOCK EXCHANGE).All the futures contracts are settled in cash.<br /> <br />Options:- <br /> <br />An Options is a contract which gives the right, but not but or sell the underlying at a stated price, which a buyer of an option pays the premium and Options are of two types – calls and put. <br />Calls give the buyer the right but not the obligation to buy a given quantity of the underlying asset, at a given price on or before a given future date. Calls also known as bulls. <br />Puts give the buyer the right, but not obligation to sell a given quantity of the underlying asset at a given price on or before a given date. Puts also known as bears.<br />285755080<br />247650662940 Commodities online<br /><ul><li>COMMODITIES ONLINE:</li></ul>Commodities are agreements to buy and sell virtually anything except, for some reason, onions. The primary commodities that are traded are oil, gold and agricultural products. Commodity derivatives comprise of raw materials and products that can be traded on special commodity exchanges across the country. Commodities expands customer investing horizon from investing in a metal company to trading in the metal itself. Trading in commodity derivative provides unique market opportunities for a wider section of participants like: investor, hedgers, arbitragers, traders, manufactures planters, exporters and importers. While trading commodities through an exchange, there are no transportation charges, no insurance costs, no storage charges and complete security when customer trade though an exchange. Customer can trade in commodities at nominal costs and carry the investment in paper from as customer want. The fundamentals for commodities are quite simple: price is a function of demand and supply. <br />Sharekhan provides commodity facility. Sharekhan trades on two major commodity exchanges in India.<br /><ul><li>MCX
NCDEX</li></ul>Indexes of commodities<br />MCX: <br />MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art electronic commodity futures exchange.MCX is an independent commodity exchange based in India. It was established in 2003 and is based in Mumbai. The turnover of the exchange for the period Apr-Dec 2008 was INR 32 Trillion.MCX offers futures trading in Agricultural Commodities, Bullion, Ferrous & Non-ferrous metals, Pulses, Oils & Oilseeds, Energy, Plantations, Spices and other soft commodities. MCX has also setup in joint venture the National Spot Exchange a purely agricultural commodity exchange and National Bulk Handling Corporation (NBHC) which provides bulk storage and handling of agricultural products.<br />-6413528575<br />76200438150NCDEX:<br />National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial promoters as shareholders of the Exchange. <br />NCDEX is the only commodity exchange in the country promoted by national level institutions. This unique parentage enables it to offer a bouquet of benefits, which are currently in short supply in the commodity markets. The institutional promoters of NCDEX are prominent players in their respective fields and bring with them institutional building experience, trust, nationwide reach, technology and risk management skills. NCDEX is a public limited company incorporated on April 23, 2003 under the Companies Act, 1956. It obtained its Certificate for Commencement of Business on May 9, 2003. It has commenced its operations on December 15, 2003. NCDEX is a nation-level, technology driven de-mutualized on-line commodity exchange with an independent Board of Directors and professionals not having any vested interest in commodity markets. It is committed to provide a world-class commodity exchange platform for market participants to trade in a wide spectrum of commodity derivatives driven by best global practices, professionalism and transparency. <br />NCDEX is regulated by Forward Market Commission in respect of futures trading in commodities. Besides, NCDEX is subjected to various laws of the land like the Companies Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act and various other legislations, which impinge on its working. NCDEX is located in Mumbai and offers facilities to its members in more than 390 centers throughout India. The reach will gradually be expanded to more centers. <br />NCDEX currently facilitates trading of thirty six commodities - Cashew, Castor Seed, Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil, Expeller Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel Ingot, Mulberry Green Cocoons, Pepper, Rapeseed - Mustard Seed ,Raw Jute, RBD Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean, Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat, Yellow Peas, Yellow Red Maize & Yellow Soybean Meal. At subsequent phases trading in more commodities would be facilitated. <br />47625563880<br />552450-30480 Insurance<br /><ul><li>INSURANCE:</li></ul>What is insurance?<br />Insurance is a policy from a large Financial Institution that offers a person, company, or other entity reimbursement or financial protection against possible future losses or damages.<br />Life insurance ensures that your family will receive financial support in your absence Put simply; life insurance provides your family with a sum of money should something happen to you. It protects your family from financial crises. In addition to serving as a protective cover, life insurance acts as a flexible money-saving scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably. Life insurance also triples up as an ideal tax-saving scheme. To know more, read the Key Benefits of Life Insurance. <br />Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI prudential life insurance, the key benefits would be…… <br />Life insurance, especially tailored to meet your financial needs <br /><ul><li>Need for Life Insurance </li></ul>Today, there is no shortage of investment options for a person to choose from. Modern day investments include gold, property, fixed income instruments, mutual funds and of course, life insurance. Given the plethora of choices, it becomes imperative to make the right choice when investing your hard-earned money. Life insurance is a unique investment that helps you to meet your dual needs - saving for life's important goals, and protecting your assets. <br /><ul><li>Asset Protection </li></ul>From an investor's point of view, an investment can play two roles - asset appreciation or asset protection. While most financial instruments have the underlying benefit of asset appreciation, life insurance is unique in that it gives the customer the reassurance of asset protection, along with a strong element of asset appreciation. <br />The core benefit of life insurance is that the financial interests of one’s family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creation proposition. The customer therefore benefits on two counts and life insurance occupies a unique space in the landscape of investment options available to a customer. <br /><ul><li>Goal based savings </li></ul>Each of us has some goals in life for which we need to save. For a young, newly married couple, it could be buying a house. Once, they decide to start a family, the goal changes to planning for the education or marriage of their children. As one grows older, planning for one's retirement will begin to take precedence. <br />Clearly, as your life stage and therefore your financial goals change, the instrument in which you invest should offer corresponding benefits pertinent to the new life stage. <br />Life insurance is the only investment option that offers specific products tailor-made for different life stages. It thus ensures that the benefits offered to the customer reflect the needs of the customer at that particular life stage, and hence ensures that the financial goals of that life stage are met. <br />Life Stage Primary Need Life Insurance Product Young & Single Asset creation Wealth creation plans Young & Just married Asset creation & protection Wealth creation and mortgage protection plans Married with kids Children's education, Asset creation and protection Education insurance, mortgage protection & wealth creation plans Middle aged with grown up kids Planning for retirement & asset protection Retirement solutions & mortgage protection Across all life-stages Health plans Health Insurance <br />The table below gives a general guide to the plans that are appropriate for different life stages. <br /><ul><li>Life insurance plan:Life insurance products assure your family will receive financial support, even in your absence. Put simply, when you buy insurance you provide your family with a sum of money, should something happen to you. It thus permanently protects your family from financial crises.In addition to serving as a protective cover, when you buy insurance you create a flexible money-saving scheme, which empowers you to accumulate wealth to buy a new car, get your children educational solutions, and even retire comfortably.Today, there is no shortage of investment options for a person to choose from. Given the plethora of choices, it becomes imperative to make the right choice when investing your hard-earned money and online insurance is an ideal choice in today’s technology driven world. Buying Life insurance online is a way to make a unique investment that helps you to meet your dual needs - saving for life's important goals, and protecting your assets.From an investor's point of view, an investment can play two roles - asset appreciation or asset protection. While most financial instruments have the underlying benefit of asset appreciation, buying life insurance online gets you the unique reassurance of asset protection, along with a strong element of asset appreciation.When you buy life insurance online the core benefit is that the financial interests of one’s family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. Simultaneously, buying life insurance online gives a strong inbuilt wealth creation proposition. The customer therefore benefits on two counts and online insurance products occupy a unique space in the landscape of investment options available to a customer.As your life stage and therefore your financial goals change, the instrument in which you invest should offer corresponding benefits pertinent to the new life stage. Online insurance products are the only investment option that offer specific products tailor-made for different life stages. You are thus ensured that the benefits offered to the customer reflect the needs of the customer at that particular life stage, and hence ensures that the financial goals of that life stage are met.On the basis of which life stage you are in and the corresponding insurance needs, ICICI Prudential plans can be categorized into the following three types:Education Insurance PlansWealth Creation Plans Protection PlansEducational Insurance Plans Wealth Creation Plan Protection Plans ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth Pure Protect ICICI Pru Smartkid Maxima ICICI Pru ACE Life Guard ICICI Pru Smartkid Regular Premium ICICI Pru premier Wealth Save n Protect ICICI Pru assure Wealth Cashbak ICICI Pru Life Time Maxima Home assure Mutual fundMUTUAL FUNDS:Mutual Fund is an investment company that pools money from shareholders and invests in a variety of securities, such as stocks, bonds and money market instruments. Most open-end mutual funds stand ready to buy back (redeem) its shares at their current net asset value, which depends on the total market value of the fund's investment portfolio at the time of redemption. Most open-end mutual funds continuously offer new shares to investors.Security exchange board of India is the regulatory body for all mutual fund. All mutual funds must get registered with the SEBI.Benefits of investing in mutual funds:Small investmentProfessional fund managementSpreading riskTransparencyChoiceregulationMutual Fund in Classic Account: Mutual Fund in Tradetiger:</li></ul>-304800737235-2482855000625<br />-4572005238750 <br /> Online Mutual Fund <br /><ul><li>Initial public</li></ul>1009650694055 offering<br />-13525507240905<br /><ul><li>IPO:-</li></ul>Initial Public Offering, the first sale of stock by a company to the public. Companies offering an IPO are sometimes new, young companies, or sometimes companies which have been around for many years but are finally deciding to go public. IPOs are often risky investments, but often have the potential for significant gains. IPOs are often used as a way for a young company to gain necessary market capital.<br />From an investor point of view, IPO gives a chance to buy shares of a company, directly from the company at the price of their choice (In book build IPO's). Many a times there is a big difference between the price at which companies decides for its shares and the price on which investor are willing to buy share and that gives a good listing gain for shares allocated to the investor in IPO. From a company prospective, IPO help them to identify their real value which is decided by millions of investor once their shares are listed in stock exchanges. IPO's also provide funds for their future growth or for paying their previous borrowings. Sharekhan provides to their customer the Online IPO facility. In this facility, The customer has to feel only the bid price and the quantity for which he/she wants to buy the stock. -241300164465Steps for Applying IPO Online<br /> Portfolio management service<br />347913196917<br /><ul><li>PMS:-</li></ul>PORTFOLIO MANAGEMENT SERVICES (PMS):-<br />Sharekhan unfolds for customer an enable of PMS to choose from that helps customer sit back, relax and see customer money grow without worrying about the ups and downs at the stock market. Talks to Sharekhan specialists and they’ll help customer choose a PMS plan that suits customer ‘ risk taking appetite’ and ‘expectation from the market’.<br />There are two types of PMS in Sharekhan Limited <br /><ul><li>PRO PRIME
PROPRIME (FUNDAMENTAL):-</li></ul> <br /><ul><li> ProPrime uses in-depth independent fundamental research through primary analysis in high-quality companies. The ProPrime line is designed for varying risk-return profiles and investment. Ideal for investors looking at steady and superior returns with low to medium risk appetite. This portfolio consists of a blend of quality blue chip and growth stocks ensuring a balanced portfolio with relatively medium risk profile. The portfolio will mostly have large capitalization stocks based on sectors & themes that have medium to long term growth potential. 3098908241435PRODUCT APPROACHInvestment are based on 3 tenets: i] Consistent, steady and sustainable returns ii] Margin of Safety iii] Low Volatility PRODUCT CHARACTERISTICS Bottom up stock selection In-depth, independent fundamental researchHigh quality companies with relatively large capitalization.Disciplined valuation approach applying multiple valuation measuresMedium to long term vision, resulting in low portfolio turnoverWhy Invest?PMS proprime uses the expertise of 35 financial analyst to get the best possible returns.Fundamental research based on in-depth analysis of companies including past performance, management, growth potential of sector etc.How to Invest?Minimum investment = Rs. 5.00 LakhsLock in period: 06 monthsReporting: Access to website showing client holding & quarterly reporting of portfolio holdings/transactionsCharges: 2.5% p.a., AMC fees charged every quarter, 0.5% brokerage, 20% profit sharing after 15% hurdle crossed end of every fiscal.How to check? You can access your portfolio through branches of franchisees for services.Daily NAV can be viewed onlineQuarterly reporting of portfolio holding/transactionPROTECH (TECHNICAL):-Protech uses the knowledge of technical analysis and the power of derivatives market to identify trading opportunities in the market. The Protech lines of products are designed around various risk/reward/volatility profiles for different kinds of investment needs. 3000375178435Protech is based on(1)Long short strategies(2)Focus on absolute returns(3)Timing the marketPRODUCTS OFFERED1.Nifty Thrifty2.Beta Portfolio3.Trailling StopsProduct Approach Superior performance can be achieved through sheer market timing, by picking Stocks/Nifty before the infection points in their trading cycles. Linear returns are possible from having sell market positions in downtrends and by using the options market to change the portfolio beta. Money management rules will be in place. Product Characteristics Using swing based index -trading systems, stop and reverse, trend following and momentum trading techniques. Nifty based products for low impact cost and low product volatility. To earn return both in rising & falling market. Trading in futures market to allow for active risk protection using trailing stop losses.Why Invest?Different product based on risk-reward for different types of investor having different time horizon of investment & return expectation.Aspect from fundamental analysis, a successful investor can take a market view based on technical analysis & power of derivatives for ‘Timing the market’If customer wants to be ahead in the race of timing the market correctly, then ProTech PMS is the option for customer. So far Sharekhan is the first company to came out with this kind of PMS in India based on Technical Analysis.How to invest?Lock in: 6 months.Reporting: fortnightly reporting of portfolio net worth, monthly reporting of portfolio Holdings/ transactions.Charges: 0% AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on booked profits on a quarterly basis. </li></ul> <br /> <br /><ul><li> Fixed deposits
FIXED DEPOSITES:-</li></ul>Fixed deposits are loan arrangements where a specific amount of funds is placed on deposit under the name of the account holder. The money placed on deposit earns a fixed rate of interest, according to the terms and conditions that govern the account. The actual amount of the fixed rate can be influenced by such factors at the type of currency involved in the deposit, the duration set in place for the deposit, and the location where the deposit is made. <br />The most unusual characteristic of a fixed deposit is that the funds cannot be withdrawn for a specified period of time. In most cases, fixed deposits carry duration of five years. During that time, the money remains in the account and cannot be withdrawn for any reason. Individuals, corporate entities, and even non-profit organizations that wish to set aside funds and limit their access to the funds for a period of time often find that fixed deposits are a simple way to accomplish this goal. As an added benefit, the monies in the account will earn a fixed rate of interest regardless of any fluctuations in interest rates that apply to other types of accounts. <br />However, both these benefits can also turn into disadvantages under certain circumstances. Because the money cannot be withdrawn until the duration is complete, the funds cannot be used even in emergency situations. Changes in the going interest rate may also rise to a point above and beyond the interest rate applied to existing deposits. This means account holders are actually earning less interest with fixed deposits than with other types of loans and accounts. <br />While the interest rate on fixed deposits cannot be changed, there is sometimes a way to work around the issue of obtaining use of funds in an emergency situation. At times, the lending institution where the fixed deposit is placed may be willing to extend a separate loan to the account holder, using the fixed account as collateral. While not ideal, this can at least make it possible to deal with the current financial crunch. <br />Fixed deposits are a credible way to make a return on investment that is somewhat higher than a standard savings account. The use of fixed deposits can also be helpful when working with various types of currency. By establishing what is known as a Foreign Currency Fixed Deposit or FCFD, it is possible to choose the type of currency involved in the deposit and lock in a rate of interest. If the choice of currency is a good one, this means the investor can enjoy a healthy fixed deposit currency rate for the duration of the deposit and earn more than with a standard fixed deposit strategy. However, going with an FCFD does contain a slightly higher amount of risk, since the funds deposited must be converted to the currency of choice and then converted back when the deposit is fulfilled. If the currency did not fare well in the interim, there is some chance of obtaining a loss, due to the changes in the rate of exchange from the time the fixed deposit was activated until the time the deposit is considered complete. Sharekhan has tie up with Unitech Limited and HDFC corporations limited.<br /><ul><li>Advisory products</li></ul>508334151631<br /><ul><li>ADVISORY PRODUCT:</li></ul>Sharekhan provide Advisory Products by which customer can get proper advise for investing their money in proper way by which they can earn more profit. .<br />Need of Advisory Products:-<br /><ul><li>Wide product range to meet diverse needs of clients
Good Strike Record. </li></ul>(2)123 Portfolio: <br />What is it?<br /> 123 portfolio is a cash market delivery portfolio. In this Portfolio, calls will be generated by Advisory team in Consultation with Research Team in both Fundamental and Technical Term. 123 Portfolio is for short term delivery clients with the time frame of 1-3 months.<br /><ul><li> Smart Trade Portfolio:
A Model portfolio runs by the Sharekhan advisory Team centrally.
Delivery calls are generated by the Advisory based on the market pulse (not based on the Fundamental Research).
ideal for short term investor looking for aggressive returns with medium risk
STP: Trading Rules</li></ul>(4) Derivatives Portfolio: <br />A Model portfolio runs by the Sharekhan advisory Team centrally. Ideal for Traders looking for aggressive returns with medium risk. <br /><ul><li>Aggressive
Predefined method and rules. </li></ul>Dividend Distribution<br /> <br />Positive Return on investment will be consider for monthly dividend<br />(6) Portfolio Doctor: <br /><ul><li>It is a tool for the comprehensive analysis of your existing portfolio.
Recommendations for improvement on a continuous basis based on “Market Outlook”.
Creation of Model Portfolio </li></ul>Currency Trading:<br />609600615315<br /><ul><li>Currency trading means to trade in currency of different countries and price varies because of supply and demand.
Currency trading is mostly done by large companies or by people who is import-export business.
In price of currency there is always fluctuation. So it can be dangerous for people who have import-export business. So they make reverse position or it is also known as hedging.
So by this way people minimize their risk with the help of currency trading.
Currency trading is not much useful to individual investors.
Sharekhan is providing offline currency trading to interested customers.
Online currency trading is not given because individual investors still not prefer currency trading.</li></ul>FUNDMENTAL RESEARCH<br />FUNDMENTAL RESEARCH:-<br /><ul><li>STOCK IDEAS: </li></ul>Aimed at investors. Presents our stock pick and discusses reasons for the same. It comes with a price target and a time frame over which gains can be materialized.<br />Evergreen<br />These stocks are steady compounders, churning out steady growth rates year on year. They are typically significant players in their markets, with sound strategies that will help them achieve and sustain market dominance in the long run. They have strong brands, management credentials and a consistent track record of achieving super normal shareholder returns. We expect stocks in this category to compound at between 18-20% per annum for the next five to ten years Also called ownership stocks, Evergreen stocks are the brightest jewels in any portfolio. <br />42479197886<br />Apple Green<br />These are stocks that have the potential to be steady compounders and are attempting to move upwards, to turn Evergreen. They rank a shade below the Evergreen companies, only because their potential in the five to ten years' time is still not very clear, although they might grow at rates faster than that of the Evergreen stocks in the next year or two. They could grow at 25-30% per annum over the next two to three years.<br />-57150204470<br />Ugly Duckling<br />These are companies that are trading below their fair value or at values which are at a significant discount to that of their peer group, due to a combination of circumstances. But things are now starting to happen in these companies or in their markets that are likely to cause a re-evaluation of their prospects. These stocks could double in two to three years' time. Buy into an Ugly Duckling now and you'd have a beautiful white swan on your hands two to three years down the line.<br />25066189364<br />Emerging star<br />These are typically young companies, often in niche businesses, that have the potential to grow and dominate their niches. Even better, they might turn out to be real giants, if their niches explode into full-blown markets in their own rights. These stocks are potential ten-baggers but you need to be patient. Buy into these stocks and watch your personal star ascend.<br />34925116205<br />Vulture's Pick<br />These are companies with valuable assets or brands that have been trashed to ridiculously low prices. Buy a Vulture's Pick and wait for a predator who finds its assets undervalued to come along. This could be a long wait but the returns could be startlingly high. The key is to be patient. The vulture after all is a patient bird. <br />4064061595<br />Cannon Ball<br />They are fast gainers in a rising market, which could give returns of 20-40% within three months. Based on a combination of sound market information, technical charts and available fundamentals for investors with an appetite for high risk and high reward. <br />-7018-12366<br /><ul><li>INVESTERS’EYES:</li></ul> A daily fundamental newsletter to help the customer for taking right decisions.<br />Contents Views on most important news reports of the day<br />Recos using the bottom-up approach<br />Stock Update reports<br />Special reports<br />Other reports<br /><ul><li>SHAREKHAN TOP PICKS:</li></ul>A model portfolio comprising of 12 stocks for investors with a horizon of more than a year. Portfolio is updated with new stocks replacing existing stocks as and when required to optimize performance.<br /><ul><li>VIEW POINT: </li></ul>Views on companies we don't track. Views on economy, policy changes and government initiatives<br /><ul><li>SPECIAL REPORTS:</li></ul>Specialized reports on unique market opportunities.Reports like - Selectivity pays, monetary policy review, Hurricane gains, Dividend yield stocks, etc.<br /><ul><li>IPO FLASH:</li></ul>Report on forthcoming IPOs - only those IPOs which are covered by our research team.<br /><ul><li>SECTOR’REPORTS:</li></ul>View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP Sugar Industries, Upper Ganges)<br /><ul><li>MARKET OUTLOOK:
Bi-monthly Fundamental view on the market.</li></ul>TECHNICAL RESEARCH <br />TECHNICAL RESEARCH:<br />Punter Call<br />A daily view on how the market and major indices are expected to trade for the day the closest support and resistance levels are provided to help traders take decisions.<br />Smart charts<br />It presents the best positional trading calls in the market. Each call is introduced along with a reco (Go Long/Go Short), a price target, a stop loss and a chart depicting the trend in the stock.<br />Derivative Calls<br />Toolkit for derivative traders<br />Day Traders Hit List<br />It captures the trading ranges of all the stocks that are currently the market's flavour. It is meant for day trading. All positions need to be squared off by 3.30. The list contains 20 liquid stocks.<br />Pivot Table<br />Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap companies. The Buy and Sell targets are given for each stock in this list.<br />Momentum Swing<br />Momentum Swing tries to capture the dynamic picture of price movements in stocks. This product can be used to gauge the sentiments in stocks at a future date as reflected in the charts.<br />Derivative ToolkitToolkit for derivative traders<br />Eagle Eye<br />Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It contains<br />Looking trendy (short term)<br />Smart chart<br />Day traders hit list<br />Medium term target and reversal<br />High Noon<br />Toolkit for derivative traders<br /><ul><li>By tradetiger software, customer can see the market depth and volume of the particular company. </li></ul>114300125095<br />114300119380<br />0236220<br />Depository services<br />194310050800<br />Depository Services:<br />A Depository is like a bank wherein the deposits are securities. ( i.e. shares, debentures, bonds, government securities, units, etc.) in electronic form. Besides holding securities, a depository also provides service related to transaction in securities. <br />Depository provides its services to investors through its agents called depository participants (DPs). <br />Sharekhan is one of the depositories. <br />NSDL-DP ID- IN300513<br />CDSL-DP ID- 12036000<br />It provides services as follow. <br /><ul><li>Account Opening
SPEED-e & IDeAS/ easi & easiest.</li></ul>Customer supporter<br />Call Center:<br />There is a call center at Bombay, where more than 200 employees are working efficiently. Their work is as powerful that they complete every call within two minutes. So customers are satisfied with them. <br />317182564770<br />Relationship Manager:<br />Sharekhan provides personal relationship manager to its customer. The work of relationship manager in Sharekhan ltd is as follow:<br />Punching in trades for clients.<br />Communicating intra-day trading calls and investment ideas to customers.<br />Conducting business development activities in branches.<br />Monitoring day to day operations at branch. <br />Maintaining regular relations with clients.<br />Alerts:<br /> ON YOUR MOBILE IN YOUR MAIL IN MYINBOXVariety of Alerts for equities, Mutual Funds, IPOs and TradersGet customize Daily UpdatesTrade Execution Alerts will be set by default for trading customersBe the first to get Research updatesSetting Alerts was never easierGet the advantage of new alerts being added in the future<br />382905066675Seminar:<br />Sharekhan organizes seminars across the country from time to time in order to educate investors in various subjects related to the stock, derivatives and commodities markets. These exclusive Seminars are organized by Sharekhan for its Online Trading Customers for FREE.<br />These Seminar will equip and customer to take an<br />investment decision. <br />It is also doing for first step customers who have never invested his share before.<br />SHAREKHAN SHOPS:<br />All you have to do is walk into any of our 1200 share shops across 400 cities in India to get a host of trading and investment related services. Our friendly customer service staff will also help you with any account related queries you may have.<br />After hour Orders<br />Sharekhan’s customer also enjoy the facility of placing orders even after trading hours and the orders are executed as soon as the market opens. <br />Value guide:-<br />Sharekhan’s customers also enjoy the facility of value guide for the detail of stock ideas, investment insight, company detail etc. <br />Mobile n trade facility:-<br />Sharekhan lunches new facility for their customer to mobile n trade facility but still it working process. <br />RESEARCH<br />Methodology<br />Objective of the Research:<br /><ul><li>The objective of the research is to know how many people are aware about the share market.
To know about how many people are eager to know about stock market.
To know the company awareness among the people. </li></ul>Research Source:<br />In this research we have used primary sources for data collection.<br />Sample Size:<br />In this research 100 respondents are there included. <br />Research Instrument:<br />In this research we have used telephonic and face to face conversation for getting the result.<br />Que.: Do you invest into stock market?<br />Objective: To know how many people are doing investment in stock market.<br />Finding : <br />YES57%NO43%<br />INTERPRETATION:<br />From the above chart we can conclude that there are 57% people are doing investment in stock market and 43% people are not doing investment in stock market.<br />Que: If yes, where do you investing?<br />Objective: To know in which area people are interested to doing investment.<br />Findings:<br />Equity 59%Mutual Fund21%Commodity7%Other13%<br />INTERPRETATION:<br />From the above chart we can see there are from 57% people, 59% in equity, 21% in mutual fund, 7% in commodity and 13% in other doing investment.<br />Que.:- If yes, from which brokerage house you do trading?<br />Objectives: - To know which company has taken priority place in <br />Customers mind. <br />Findings:-<br /> Indiabulls16% Angel29% Shah investors12% Sharekhan ltd.36% Others7%<br />INTERPRETATION:<br />We can know from above chart that most of the people are doing trade from Sharekhan as 36% and 29% from angel, 16% from Indiabulls, 12% from shah investment, 7% from other private sub brokers.<br />Que.: Which way you prefer for trading?<br />Objectives: To know how many people are doing trade online and offline.<br />Findings:<br />Online46%Offline54%<br />INTERPRETATION:<br />Here we can conclude that now people are aware with internet facilities. So 46% traders prefer online trading. And 54% people are prefer offline trading because of low availability of internet facility and busy in routine work.<br />Que.:-Have you ever heard about Sharekhan broking firm?<br />Objective:-to know how many people aware with Sharekhan ltd.<br />Finding:-<br />Yes39%No61%<br />INTERPRETATION:<br />From the above graph we can conclude that 39% people from 64% are aware with the Sharekhan ltd and 61% are not.<br />Que.:- Are you interested because we have scheme going on?<br />Objective:-To know how many people are eager to know Sharekhan scheme.<br />Finding:-<br />Yes47%No53%<br /> <br />INTERPRETATION:<br />Here we knew that after listening the scheme of free opening de-mates account and life time free available online software, 47% people are interested to know about Sharekhan ltd’s services.<br />Que.:- If yes, can we take an appointment?<br />Objective: - To know how many people are interested for live demonstration of Sharekhan’s online software<br />Finding:-<br />Yes42%No58%<br />INTERPRETATION:<br />From the above chart we can know 42% people are ready for live demonstration of Sharekhan’s online software and 58% people are neglect for that.<br />LEARNING:<br /><ul><li>In Sharekhan we have learned how to maintain good relations with the customers by giving them the proper service and solving their queries regarding the share market.
We have also learned how to maintain good relation with the employees and the co-trainees.
We have learned the meaning of the words that are mostly used in the share market.
We have learned about various products of the Sharekhan Limited.
Learned about various products used in the share market especially De-mat accounts and Mutual Funds.
We have learned how to use online trading terminal.
We have enhanced our communication and convincing skills and also how to interact with people in real market.
We have learned how to open and close the calls.
We have got the practical knowledge of the market.
The main and important thing is that we had a practical experience of working in a reputed company. </li></ul>CONCLUSION<br /><ul><li>Importance of information technology in the field of stock broking is immense.
Buying and selling of shares through the internet is so easy.
As soon as prices of share s goes up and comes down then the customer can sell or purchase the share instantly within seconds.
Products and services of the Sharekhan are good from others. Especially the software of Sharekhan “trade tiger” is unique from others.
There are 57% people are doing trading in stock market.
In it 59% people are doing trading in equity and others are in commodity, mutual fund.
Mostly the people have opening the account from Sharekhan ltd and angel broking ltd.
In Sharekhan the current scheme is that opening the de-mate account is free of charge and there is no other charge on it for a year. Also the unique software of “trade tiger” is allowed free of charge for life time.
After listening the current scheme 47% people are ready to opening the account.
Because of time limitation and also internet available problems, mostly people are doing off-line trading. But now in days numbers of customers are increasing for online trading.</li></ul>BIBLIOGRAPHY<br />Lists of books: <br /><ul><li>Sharekhan’s brochures
Investment and portfolio management and basic of share market</li></ul>Websites:<br /><ul><li>http://www.sharekhan.com
Equity Mutual fund </li></ul> Commodity Other<br /><ul><li>From which brokerage house you do trading?</li></ul>Indiabulls Shah Investors Others<br />Angle Sharekhan <br /><ul><li>Which way you prefer for trading?