The Pipeliner Sales CRM software is an example of IT-assisted sales processes. It is more than an application; it stands for a principle. As mentioned earlier in the section on the Austrian School of National Economics, the application uses entrepreneurs to build its benchmarks. An entrepreneur’s task is to create knowledge and seek out opportunities for profits – in other words, to utilize the advantages that come from information. Taking a risk while protecting existing business is at the crux of every decision a businessman makes.