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Legal Technology: Change is Good


                   Presented by:
                    Nicole Black
Co-author of Social Media for Lawyers--The Next Frontier
“The Internet? Bah!” by Clifford Stoll,1995
E-Commerce?
   Bah!
E-books?
 Bah!
E-readers?
  Bah!
E-business?
  Bah!
How did we get here?
Grove’s Law: A theory that predicts that
telecommunications bandwidth will double just once every
                        century.
Moore’s Law: A theory that predicts that every two years
the price of a unit of computer processing power will be
                      reduced by half.
Koomey’s Law: A theory that predicts that the energy
efficiency of computers doubles roughly every 18 months.
June 2006--Google launches first non-email cloud product
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US

November 2007--Kindle released in US
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US

November 2007--Kindle released in US

July 2008--Apple launches the App Store
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US

November 2007--Kindle released in US

July 2008--Apple launches the App Store

April 2010--iPad released in US
June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US

November 2007--Kindle released in US

July 2008--Apple launches the App Store

April 2010--iPad released in US

June 2011--Google+ launched-more than 25 million users in 4 weeks
Lawyers cannot afford to be left out of the loop
3 major technology trends:
3 major technology trends:
    • Social Media
3 major technology trends:
    • Social Media
    • Cloud Computing
3 major technology trends:
    • Social Media
    • Cloud Computing
    • Mobile Computing
Why should you care about social
            media?
For companies, resistance to
social media is futile. Millions
of people are creating content
for the social Web. Your
competitors are already there.
Your customers have been
there for a long time. If your
business isn't putting itself out
there, it ought to be.
   Business Week, February 19,
   2009
Social Media Factoid #1:




                     Source: Socialnomics.com
Social Media Factoid #1:

                  porn




                     Source: Socialnomics.com
Social Media Factoid #1:

Social Media has overtaken porn as the #1
           activity on the Web




                             Source: Socialnomics.com
Social Media Factoid #2:
Social Media Factoid #2:



         third largest
Social Media Factoid #2:

If Facebook were a country it would be the
           world’s third largest
Social Media Factoid #3:
Social Media Factoid #3:



 55-65 year-old females
Social Media Factoid #3:

The fastest growing segment on Facebook
       is 55-65 year-old females
Social Media Factoid #4:




           Source: Pew Internet & American Life survey, May 2011
Social Media Factoid #4:

       65%




           Source: Pew Internet & American Life survey, May 2011
Social Media Factoid #4:

As of May 2011, 65% of adult users in the
        US use social media sites




                   Source: Pew Internet & American Life survey, May 2011
Social Media Use by Global Fortune 500 Companies


            65%


                        54%
                                    50%




                                                    33%




Twitter accounts   Facebook pages   YouTube channels               Corporate blogs

                                                 Source: Burson-Marsteller Fortune Global
                                                  100 Social Media Study Data collected
                                                    between Nov 2009 and Jan 2010
But how are
lawyers using
social media?
Networking &
   building
relationships
Finding clients
Locating
 information
  to support
their practice
Making it easy
 for people to
find them (SEO)
Obtaining
  speaking
engagements
  & media
  mentions
Branding
their practice
Showcasing
   their
 expertise
Cloud and Mobile
   Computing:
      Not a Trend




 Source: Gartner’s Top Predictions for
 IT Organizations and Users, 2010 and
 Beyond: A New Balance
Cloud and Mobile
   Computing:
        Not a Trend
• Cloud computing was the top
   technology trend for 2010




   Source: Gartner’s Top Predictions for
   IT Organizations and Users, 2010 and
   Beyond: A New Balance
Cloud and Mobile
   Computing:
        Not a Trend
• Cloud computing was the top
   technology trend for 2010

• By 2013, mobile phones will
  overtake PCs as the most
 common Web access device
         worldwide




   Source: Gartner’s Top Predictions for
   IT Organizations and Users, 2010 and
   Beyond: A New Balance
Cloud and Mobile
   Computing:
        Not a Trend
• Cloud computing was the top
   technology trend for 2010

• By 2013, mobile phones will
  overtake PCs as the most
 common Web access device
         worldwide

• By 2012, 20% of businesses
will own no IT assets and will
conduct business solely in the
           Cloud




   Source: Gartner’s Top Predictions for
   IT Organizations and Users, 2010 and
   Beyond: A New Balance
Cloud and Mobile
    Computing:
         Not a Trend
• Cloud computing was the top
   technology trend for 2010

• By 2013, mobile phones will
  overtake PCs as the most
 common Web access device
         worldwide

• By 2012, 20% of businesses
 will own no IT assets and will
 conduct business solely in the
            Cloud
 • By 2014, over 3 billion of the
 world’s adult population will be
able to transact electronically via
 mobile or Internet technology

    Source: Gartner’s Top Predictions for
    IT Organizations and Users, 2010 and
    Beyond: A New Balance
*Source: The Hub Spot Blog/Mobile
   Marketing Association Surveys
The
  growth of
 the iPhone
was 10 times
 faster than
 the growth
 of America
   Online




               *Source: The Hub Spot Blog/Mobile
                  Marketing Association Surveys
The
  growth of
 the iPhone
was 10 times
 faster than
 the growth
 of America
   Online

         There
      are more
       mobile
     phones on
     the planet   *Source: The Hub Spot Blog/Mobile
     than there      Marketing Association Surveys

       are TVs
The
  growth of
 the iPhone
was 10 times
                        There are 6.8
 faster than
                    billion people on
 the growth
                     the planet. 5.1
 of America
                     billion of them
   Online
                         own a cell
                    phone, but only
         There      4.2 billion own a
      are more         toothbrush
       mobile
     phones on
     the planet   *Source: The Hub Spot Blog/Mobile
     than there      Marketing Association Surveys

       are TVs
But are
lawyers using
   mobile
 technology?
Sources: International Legal Technology Association and Inside Legal’s
2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
                       Legal Technology Survey
Lawyers’ smartphone use has increased from 79% in 2010 to
                    88% in 2011




 Sources: International Legal Technology Association and Inside Legal’s
 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
                        Legal Technology Survey
Lawyers’ smartphone use has increased from 79% in 2010 to
                    88% in 2011

88% of lawyers use a smartphone for law-related tasks while
           away from their primary workplace




 Sources: International Legal Technology Association and Inside Legal’s
 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
                        Legal Technology Survey
Lawyers’ smartphone use has increased from 79% in 2010 to
                    88% in 2011

88% of lawyers use a smartphone for law-related tasks while
           away from their primary workplace


 11% of firms have purchased iPads for their attorneys




 Sources: International Legal Technology Association and Inside Legal’s
 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
                        Legal Technology Survey
Lawyers’ smartphone use has increased from 79% in 2010 to
                    88% in 2011

88% of lawyers use a smartphone for law-related tasks while
           away from their primary workplace


 11% of firms have purchased iPads for their attorneys


 25% of respondents said that the iPad would be one of the
  major technology purchases over the next 12 months




 Sources: International Legal Technology Association and Inside Legal’s
 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011
                        Legal Technology Survey
Sometimes the world of technology will feel like a maze
A lot of people will tell
you what you can’t do
Sometimes, the journey
  will be frustrating
Don’t get left behind
Explore and learn
Take it step by step
The End of Lawyers?
by Richard Susskind, 2009
The beginning of the end?
Or perhaps, the beginning of an evolution?
O r, the be ginning




of a re
       voluti
              on?
Or even, the beginning of a new era?
How can you squander even
one more day not taking
advantage of one of the
greatest shifts of our
generation? How dare you
settle for less when the world
has made it so easy for you to
be remarkable?

              --Seth Godin
Thanks for listening!

             Nicole Black
Co-author of “Social Media for Lawyers”
       www.nicoleblackesq.com
        @nikiblack on Twitter

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Legal Technology: Change is Good

  • 1. Legal Technology: Change is Good Presented by: Nicole Black Co-author of Social Media for Lawyers--The Next Frontier
  • 2. “The Internet? Bah!” by Clifford Stoll,1995
  • 3. E-Commerce? Bah!
  • 7. How did we get here?
  • 8. Grove’s Law: A theory that predicts that telecommunications bandwidth will double just once every century.
  • 9. Moore’s Law: A theory that predicts that every two years the price of a unit of computer processing power will be reduced by half.
  • 10. Koomey’s Law: A theory that predicts that the energy efficiency of computers doubles roughly every 18 months.
  • 11.
  • 12. June 2006--Google launches first non-email cloud product
  • 13. June 2006--Google launches first non-email cloud product July 2006--Twitter launched
  • 14. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta
  • 15. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public
  • 16. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public June 2007--iPhone released in US
  • 17. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public June 2007--iPhone released in US November 2007--Kindle released in US
  • 18. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public June 2007--iPhone released in US November 2007--Kindle released in US July 2008--Apple launches the App Store
  • 19. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public June 2007--iPhone released in US November 2007--Kindle released in US July 2008--Apple launches the App Store April 2010--iPad released in US
  • 20. June 2006--Google launches first non-email cloud product July 2006--Twitter launched August 2006--Amazon EC2 cloud product released in private beta September 2006--Facebook opened to the public June 2007--iPhone released in US November 2007--Kindle released in US July 2008--Apple launches the App Store April 2010--iPad released in US June 2011--Google+ launched-more than 25 million users in 4 weeks
  • 21. Lawyers cannot afford to be left out of the loop
  • 23. 3 major technology trends: • Social Media
  • 24. 3 major technology trends: • Social Media • Cloud Computing
  • 25. 3 major technology trends: • Social Media • Cloud Computing • Mobile Computing
  • 26. Why should you care about social media?
  • 27. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. Business Week, February 19, 2009
  • 28. Social Media Factoid #1: Source: Socialnomics.com
  • 29. Social Media Factoid #1: porn Source: Socialnomics.com
  • 30. Social Media Factoid #1: Social Media has overtaken porn as the #1 activity on the Web Source: Socialnomics.com
  • 32. Social Media Factoid #2: third largest
  • 33. Social Media Factoid #2: If Facebook were a country it would be the world’s third largest
  • 35. Social Media Factoid #3: 55-65 year-old females
  • 36. Social Media Factoid #3: The fastest growing segment on Facebook is 55-65 year-old females
  • 37. Social Media Factoid #4: Source: Pew Internet & American Life survey, May 2011
  • 38. Social Media Factoid #4: 65% Source: Pew Internet & American Life survey, May 2011
  • 39. Social Media Factoid #4: As of May 2011, 65% of adult users in the US use social media sites Source: Pew Internet & American Life survey, May 2011
  • 40. Social Media Use by Global Fortune 500 Companies 65% 54% 50% 33% Twitter accounts Facebook pages YouTube channels Corporate blogs Source: Burson-Marsteller Fortune Global 100 Social Media Study Data collected between Nov 2009 and Jan 2010
  • 41. But how are lawyers using social media?
  • 42. Networking & building relationships
  • 44. Locating information to support their practice
  • 45. Making it easy for people to find them (SEO)
  • 46. Obtaining speaking engagements & media mentions
  • 48. Showcasing their expertise
  • 49. Cloud and Mobile Computing: Not a Trend Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  • 50. Cloud and Mobile Computing: Not a Trend • Cloud computing was the top technology trend for 2010 Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  • 51. Cloud and Mobile Computing: Not a Trend • Cloud computing was the top technology trend for 2010 • By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  • 52. Cloud and Mobile Computing: Not a Trend • Cloud computing was the top technology trend for 2010 • By 2013, mobile phones will overtake PCs as the most common Web access device worldwide • By 2012, 20% of businesses will own no IT assets and will conduct business solely in the Cloud Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  • 53. Cloud and Mobile Computing: Not a Trend • Cloud computing was the top technology trend for 2010 • By 2013, mobile phones will overtake PCs as the most common Web access device worldwide • By 2012, 20% of businesses will own no IT assets and will conduct business solely in the Cloud • By 2014, over 3 billion of the world’s adult population will be able to transact electronically via mobile or Internet technology Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance
  • 54. *Source: The Hub Spot Blog/Mobile Marketing Association Surveys
  • 55. The growth of the iPhone was 10 times faster than the growth of America Online *Source: The Hub Spot Blog/Mobile Marketing Association Surveys
  • 56. The growth of the iPhone was 10 times faster than the growth of America Online There are more mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs
  • 57. The growth of the iPhone was 10 times There are 6.8 faster than billion people on the growth the planet. 5.1 of America billion of them Online own a cell phone, but only There 4.2 billion own a are more toothbrush mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs
  • 58. But are lawyers using mobile technology?
  • 59. Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  • 60. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  • 61. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 88% of lawyers use a smartphone for law-related tasks while away from their primary workplace Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  • 62. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 88% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of firms have purchased iPads for their attorneys Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  • 63. Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 88% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of firms have purchased iPads for their attorneys 25% of respondents said that the iPad would be one of the major technology purchases over the next 12 months Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey
  • 64. Sometimes the world of technology will feel like a maze
  • 65. A lot of people will tell you what you can’t do
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Sometimes, the journey will be frustrating
  • 73. Take it step by step
  • 74. The End of Lawyers? by Richard Susskind, 2009
  • 75. The beginning of the end?
  • 76. Or perhaps, the beginning of an evolution?
  • 77. O r, the be ginning of a re voluti on?
  • 78. Or even, the beginning of a new era?
  • 79. How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? --Seth Godin
  • 80. Thanks for listening! Nicole Black Co-author of “Social Media for Lawyers” www.nicoleblackesq.com @nikiblack on Twitter

Editor's Notes

  1. Welcome to the legal technology revolution--you may not realize but you’re right in the middle of it. Today I’m going to talk about law & tech--and examine the rapidly changing technological landscape and its effect on legal practice--and how those who adapt will be better lawyers. Questions at end.\n
  2. Astronomer--”Silicon Snake Oil”\n
  3. “(Visionaries say) commerce and business will shift from offices and malls to networks and modems . . . Baloney.”\n
  4. “Do our computer pundits lack all common sense? The truth is no online database will replace your daily newspaper.”\n
  5. “Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Internet. Uh, sure . . .” \n
  6. “Then there's cyberbusiness. We're promised instant catalog shopping—just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts . . . . Even if there were a trustworthy way to send money over the Internet—which there isn't—the network is missing a most essential ingredient of capitalism: salespeople . . .”\n
  7. Law school--Star Trek TNG--amazing technology--touch screen interfaces--voice responsive computers--tricorders--tablet computers. Still waiting for the transporter app...\n
  8. Fiber-optic cables put in place during dot.com boom.\n
  9. \n
  10. \n
  11. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  12. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  13. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  14. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  15. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  16. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  17. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  18. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  19. --30 million ipads sold \n\n--radio--38 yrs to reach 50 mil; tv 13 yrs to reach 50 mil, facebook 3.5 years to reach 50 mil, \n
  20. Technology is catching up to us and making the practice of law easier--Xerox eDiscovery prototype--large touch screen table.\n
  21. \n
  22. \n
  23. \n
  24. Social media is affecting cases--evidence, etc. For eg.: Dist Court judge polling crtroom re: vio of OOP by FB friending.\n\n
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  51. \n
  52. \n
  53. \n
  54. \n
  55. But it’s important to understand it. But it’s not always easy.\n
  56. \n
  57. Sometimes it’s obvious\n
  58. Sometimes it’s totally random\n
  59. Sometimes it seems arbitrary\n
  60. And sometimes it makes no sense. But I know you want to figure it out.\n
  61. And you may feel like you’re on a one way trip to nowhere.\n
  62. But it’s better than getting left behind.\n
  63. There’s whole world out there waiting for you\n
  64. Learn gradually. Take it step by step, day by day. \n
  65. From 2010 Sunday Times article Susskind wrote: “In 1996 senior figures in the Law Society said that I should not be allowed to speak in public. I had been predicting that most lawyers and clients would soon communicate by e-mail and the feeling was that I had failed to understand confidentiality and was bringing the profession into disrepute.”\n\n
  66. “I often get the sense, however, that lawyers feel that the impact of IT and the Internet has peaked, that technology has matured, and that, in consequence, legal work can carry on much as before, untainted by any further developments . . .”\n
  67. “Within the lifetime of most readers of this book, our social and economic lives are likely to be radically overhauled as a result of the rapid emergence of a clutch of information and Internet-related technologies of unimaginable power.”\n
  68. “All aspects of the raw technology with which lawyers are familiar will improve radically in a small number of years and thereafter, at an accelerating rate. Yet further advances can be expected: from the resolution of screen displays to the portability of equipment; from the speed of machines to storage capacity; from the availability of wireless connections to the bandwidth of these links.” \n
  69. “My message to lawyers in this context is simple—far from approaching the finishing line, the race has barely begun.”\n
  70. And, this is my challenge to you--change is good!...As much as change may be uncomfortable, you’ll find irrelevance is even more so.\n
  71. \n