6 Things Lawyers Should Know About Social Media


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Slides from my presentation with Lisa Solomon, "6 Things Lawyers Should Know About Social Media." This presentation was given at the American Bar Association's Solo and Small Practice conference on 10/17/09 in Los Angeles.

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6 Things Lawyers Should Know About Social Media

  1. Social Media for Lawyers: Six Important Principles for Effective Participation
  2. Social Media for Lawyers: Six Important Principles for Effective Participation Presented by Nicole Black & Lisa Solomon
  3. What is social media and why should you care?
  4. 1. Lawyers cannot afford to be left out of the loop
  5. Figure it out
  6. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. Business Week, February 19, 2009
  7. Source: http://www.youtube.com/watch?v=fVXKI506w-E
  8. Communicate & collaborate online
  9. 2. Social media is useless without goals
  10. Determine your goals
  11. 3. Different social media sites serve different purposes
  12. (T)ime spent on social network and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, nearly triple the percentage of time spent on the sector a year ago. “This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.” --Nielson Report, September 24, 2009
  13. Source: http://www.youtube.com/watch?v=dYP-wBaqQAI
  14. Source: http://www.youtube.com/watch?v=dYP-wBaqQAI
  15. 4. Social and professional networking are not mutually exclusive
  16. Take off your lawyer hat
  17. Source: http://www.youtube.com/watch?v=ALbH63Ali9U
  18. Source: http://www.youtube.com/watch?v=ALbH63Ali9U
  19. 5. People want to hire other people, not businesses
  20. Take the leap
  21. 6. Social media use pays off if targeted and narrowly focused
  22. A fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications. --Seth Godin
  23. Source: http://www.youtube.com/watch?v=5YGc4zOqozo
  24. Source: http://www.youtube.com/watch?v=5YGc4zOqozo
  25. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? --Seth Godin
  26. Visit this link for additional articles, about lawyers and social media: http://bit.ly/pUJBR Thanks for listening! Lisa Solomon Legal Research & Writing Pro www.questionoflaw.net Nicole Black lawtechTalk www.lawtechtalk.com