Life in clickstream presentation


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Life in clickstream presentation

  1. 1.
  2. 2. What is Life in the Clickstream about? <br /><ul><li> A rough year for Australian Journalism in terms of jobs and program and publication</li></ul>cut<br /><ul><li> Those affected were members of the Media, Entertainment and Arts Alliance (MEAA)
  3. 3. The Union then decided to held it’s third “Future of Journalism” in Melbourne and</li></ul>They released a new report called ‘Life in the Clickstream’<br /><ul><li>This report looks at some of the positive and negative of the rapidly</li></ul> changing media environment<br />
  4. 4. This report based on:<br /><ul><li>thediscussions at the Alliance Future of Journalism discussions in Australia,</li></ul>and surveys of executives and Alliance members nationally.<br /><ul><li> The Alliance launched a major initiative, the Future of Journalism, which aims, through industry research and regular events involving :
  5. 5. executives, journalists,
  6. 6. academics and
  7. 7. commentators, to build an accurate picture of the </li></ul>extent and pace of industry change,<br /><ul><li> to manage that change for the benefit of the whole industry and journalists in particular.</li></li></ul><li>AUSTRALIAN MEDIA SECTOR<br />
  8. 8. American newspapers have lost nearly a<br />quarter of their circulation since average daily figures peaked in 1984 at 63.3 million. The most recent figures are 48.4 million for Monday to Saturday,with Sunday newspapers falling 15.3 per cent to 48.8 million.<br />There is agenerational shift in US TV consumption. Youth is<br />rejecting television in favour of the internet. This is particularly marked in<br />under 25s, who spend more time online than watching television<br />Emily Bell, The Guardian’s director of digital content, recently predicted two years of “carnage” and that between five and 11 newspapers would disappear, shrinking the market by about 25 per cent. <br />
  9. 9. <ul><li> Vast Majority of visitors reach the news sites via search engines (mainly Google and Yahoo) or other sites.
  10. 10. Attitudes to online news vary widely: </li></ul>a majority (51 per cent) used websites and<br />blogs to follow stories that matter to them<br />or their family<br /><ul><li> More people (32per cent to 22 per cent) </li></ul> said they thought news sites and blogs, <br /> by their very nature, were superficial and “<br /> no substitute for quality journalism <br /> and analysis”.<br />
  11. 11. The Crisis<br />Companies approach the crisis in different ways,<br />but almost all have slashed significant numbers of<br />journalists: 10 per cent at Newsquest (owned by the US Gannet); 120 at Midland News,<br /> which owns regional newspapers and <br />radio stations; up to 500 at<br />ITV, which has announced it will slash 17 regional<br />broadcasters to nine.<br />The list goes on: The Express announced in August it<br />would do away with sub-editors and had bought<br />software allowing journalists to file directly on to the<br />page, <br />The Financial Times announced 60 redundancies,<br />Trinity Mirror, which owns the Daily and Sunday Mirror<br />and a group of regional papers has sacked 76 journalists<br />and demanded its staff reapply for their jobs<br />
  12. 12. The key concern for Alliance members is how<br />the worsening global – and sector – forecasts will affect jobs<br />The number of full-time Australian journalists has, by Alliance estimates,fallen 13 per cent since 2001, from just under 8500 across all media to around 7,500.<br />
  13. 13. The Alliance commissioned Essential Media to survey shifts in dominant news sources<br />in the past five years:<br />Use of online news websites increased 13 per cent<br />Use of radio news bulletins increased 3 per cent<br />Use of TV news bulletins fell 8 per cent<br /> <br />Yet commercial TV remains the dominant source of news for most, with national and<br />metropolitan dailies second<br />
  14. 14. SALES<br />
  15. 15. How does journalism and Australia’s journalist surf this wave of change to a future that value and reward the work?<br /> When there is an action by media companies, by governments and by The Alliance and by individual journalists themselves. <br />Some of the idea/ suggestion:<br /><ul><li> Training
  16. 16. Work intensification
  17. 17. Shaping new idea
  18. 18. Collective bargaining
  19. 19. Communication</li></li></ul><li>The future of <br />Journalism <br /><br />
  20. 20. Bibliography<br /><br /><br /><br />MEAA Report 'Life in the Clickstream: The Future of Journalism‘<br /><br /><br /><br /><br /><br />