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Mall’s observation and comparison final

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a small presentation on mall observation and comparison, an assignment given to us by our marketing professor.

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Mall’s observation and comparison final

  1. 1. MALL OBSERVATION AND COMPARISON  Group 1 ◦ Apoorva bomade – 6 ◦ Nikhil kadam – 27 ◦ Sayali narkhede – 40 ◦ Abhishek raina – 47 ◦ Bilal surve - 55 IES MCRC
  2. 2. MALL’S VISITED HIGH STREETPHOENIX  It is situated at Lower Parel.  It was started in 1996.  Owned by Phoenix Mills Co. limited  Key person :-Atul Ruia joint managing director R-CITY MALL  It is situated at Ghatkopar  It was started in 2009.  Owned by Runwal group  Key person :-Subhash Runwal (chairman) Two shopping malls “High street phoenix” and “R City” were selected to be part of our observation and comparison.
  3. 3.  High street phoenix is located in south mumbai, which is the richest urban precinct in India.  Strategically located near the people with high spending capacity.
  4. 4.  R city mall is located in central mumbai, where it can be easily accessed by local trains or metro.  Strategicallylocated in a place where there is a mix of lower, middle and upper class people.
  5. 5. VISION & APPROACH ◦ VISION:- We persevere to provide the best service not only to customers, but also to our retailers at high street phoenix. We strive to uphold, and hope to surpass, stringent mall operations policies, and adhere strictly to standard mall operations. ◦ APPROACH:- They target upper class families with high income and spending capacity, they believe in quality of footfall rather than quantity.
  6. 6. ◦ VISION:-To provide an experiencethat redefines shopping in mumbai bybalancing world class international brands with the best local offerings. To showcase the latest fashion, offer exhilarating entertainment, boast magnificent features, and provideoutstanding facilities in a truly unique shopping environment. ◦ APPROACH:-Asit is located in Central Suburbs. Theytarget customers of all Class by providing them with finest quality. VISION & APPROACH
  7. 7. OBSERVATIONS
  8. 8. FOOTFALL HIGH STREETPHOENIX  High street phoenix Mall focuses on the quality of the footfall rather then quantity.  Pull Strategy to attract the Footfalls are very Limited and mainly target high spending class. R-CITY MALL  R City Mall believes in bringing in more footfalls and converting them into customers.  Pull Strategy to attract the Foolfalls areorganised at regular intervals and they target customers of all class.
  9. 9. MALL DESIGN R CITY:- All the Anchor stores are situated atfour different corners of every floor, So thatthe other tenants canbe noticed by the footfall.
  10. 10. MALL DESIGN HIGH STREET PHOENIX:- As there are no local tenants in mall, The mall is divided into different zones with Anchors stores.
  11. 11. BRAND ANALYSIS  HIGHSTREET PHOENIX ◦ Theyfocus more on international brands ◦ Local and indian brands arevery few. ◦ Theyhave somebrands which are exclusively available at their malls only. Eg. ASICS, CANALI and BROOKS BROTHERS etc.  R CITY ◦ They providea mix ofboth international and indian brands. ◦ International brands are less as compared to indian brands. ◦ Discounts givenaremore.
  12. 12. BRANDS AT HSP  International ◦ Gucci ◦ Nike ◦ Diesel ◦ French connection ◦ Fossil ◦ Nikon ◦ Tommy Hilfiger ◦ Ucb ◦ Veromoda ◦ Allen solly ◦ Paul smith ◦ Jimmy choo  Local ◦ Being human ◦ Global desi ◦ Fab india ◦ Biba ◦ Raymond ◦ Anita dongre (designerwear)
  13. 13. BRANDS AT R CITY  International brands ◦ Marks & Spencers ◦ Woodland ◦ Gini & jony ◦ Allen solly ◦ Arrow ◦ Fila ◦ Puma ◦ Levi’s  Local brands ◦ Titan. ◦ Wildcraft. ◦ Tanishq. ◦ Raymond. ◦ Flying machine ◦ Club mahindra ◦ Blackberry’s ◦ Big bazaar. ◦ Global desi.
  14. 14. PROMOTIONAL EVENTS  HIGHSTREET PHOENIX ◦ Corporate soccer leagues. ◦ Biz quizfor corporate. ◦ Parkinson’s awareness drive. ◦ Save my Nepal. ◦ Lakme fashion week.  R CITY ◦ Drawing competition by vibgyor high school. ◦ India vs pakistan live match. ◦ Shah rukhkhan visit. ◦ Pankaj udhas event. ◦ Badlapur moviepromotion.
  15. 15. SOCIAL MEDIA  HIGH STREET PHOENIX ◦ 201300 likes on official facebook page ◦ Has 7000+ followers on twitter, and 16000+ tweets ◦ 576 followers on instagram  R CITY ◦ 1800 likes on facebook page ◦ Has 1800+ followers on twitter, and 6000+ tweets ◦ 860 followers on instagram Various promotional events are communicated through these accounts
  16. 16. SERVICES& FACILITIES.  HIGHSTREET PHOENIX ◦ PVR multiplex ◦ Court yard(forplaying football). ◦ Auto mobile shops like moto spa, sai service. ◦ Smoking zone. ◦ 500+ brands. ◦ 60000+ footfalls ◦ More international brands.  RCITY ◦ Big cinemas. ◦ Kidzania. ◦ Track less trains. ◦ 6 D theatre. ◦ Horror house. ◦ 90+ stores. ◦ Mix of international and local brands. ◦ 35000+ footfalls.

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