A Short Tale Of The Long Tail

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A Short Tale Of The Long Tail

  1. 1. A short tale of The Long Tail <ul><li>Concept Talk & Discussion </li></ul>by Team bloozle
  2. 2. High Demand Medium Demand Low Demand
  3. 3. Digital media has reduced the cost of production and distribution
  4. 4. The Long tail is changing Longer & Thicker
  5. 5. The Long Tail
  6. 6. Metcalf’s Law The Power of the Network increases with the number of nodes Really ???
  7. 7. This ‘ enhanced ’ Long Tail has a LOT of NOISE Content SPAM Content Overload Welcome to the Real World !
  8. 8. Need for Content Filters Dedicated Teams Algorithms
  9. 9. These DON’T work (well) They are against the principles of the Long Tail as well as democratization of content The sheer volumes of the Long Tail Machines can never match Human Thought
  10. 10. What we need is … A Long Tail Solution to a Long Tail Problem Harness the collective wisdom of the Long Tail to service them Let the Consumer filter content for each other … NOT algorithms
  11. 11. The key to future consumption of info... Selecting the right niche in the Long Tail Getting quality content in the niche
  12. 12. Welcome to Social Reading In the Long Tail
  13. 13. bloozle An attempt to harness the collective wisdom of the long tail
  14. 15. <ul><li>You read, rate and tag only a few of your favorite blogs </li></ul><ul><li>You share your favorite reads with friends via our recommend feature as well as GroupFeed </li></ul><ul><li>You get filtered blog content for areas of your interest without having to </li></ul><ul><ul><li>Research for content on Google or technorati </li></ul></ul><ul><ul><li>Subscribe to a gazillion blogs in your feed reader </li></ul></ul><ul><li>You help others  Others help you </li></ul>Result
  15. 16. Thank You Team bloozle harnessing collective wisdom
  16. 17. Bloozle Invite only β eta

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