Nagpur

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The ORANGE CITY In INDIA. world market, Indian market, growth potential, opprtunities for export

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Nagpur

  1. 1. THE ORANGE CITY OF INDIA <br />NAGPUR<br />
  2. 2. World Production <br />
  3. 3. Total production of 125Million Tones in the year 2009-2010<br />Major producing countries are: Brazil, Mexico, USA, China, India, Iran, Italy, Indonesia.<br />
  4. 4. Total World Exporters (Total 80,00,000 T)<br />
  5. 5. Importers from the world<br />
  6. 6. Contribution from India<br />Total area under Orange cultivation is 1,90,000Ha.<br />Maharashtra is the leading state in production. Total area approx. 1,20,200 Ha.<br />5% contribution to the worlds Orange production.<br />Nagpur region is the largest producer and cultivator of the Citrus Crop.<br />Nagpur is known as “The Orange City”.<br />The climate is suitable for cultivation of Citrus.<br />Total area under production is 87,400ha.<br />Nagpur contributed 48% to the total countries Orange production.<br />
  7. 7. Nagpur lacks the Fruit processing facility.<br />NOGA(Nagpur Orange growers Association) is a public limited company and took over by Government of Maharashtra (MAIDC) In year 1972.<br />Pal and Partners along with the Desai Fruit and vegetable conducted a survey and planning to set up a FOJC(Frozen concentrated orange juice) processing plant at Nagpur.<br />
  8. 8. Producers sell fruits to pre-harvest contractors and fetch unremunerative price. Mandarin growers receive better prices in local market in comparison to sale of fruits at orchards. <br />Transportation cost of fruits and payment to commission agents has major share in market cost. Wide variations in prices were found in different local markets.<br />Important varieties: Nagpur santra, kinnow Mandarin, Coorg santra.<br /> <br />
  9. 9. India's total orange export is approx. 50,000 tonnes/year.<br />Marketing is the major issue faced by the Orange Growers.<br />Multichannel involvement from the source of production to the ultimate consumer.<br />
  10. 10. Marketing channels<br />The main channels followed for marketing of mandarin fruits include:<br /> <br /> Growers – Pre-harvest contractors – Commission – Wholesalers-Agents – Retailers – Consumers.<br /> Growers – Wholesalers – Commission Agents – Retailers – Consumer<br />  Growers –Wholesalers- Processing Industries – Commission Agents – Retailers – Consumer <br />
  11. 11. These channels are not cost effective as it reduces the profit margin for the farmers and cost of product increases for the consumer.<br />It also does not attract the exporters and foreign Importers as the channel is long.<br />Many exporters purchase the material from the local mandis / Wholesalers.<br />
  12. 12. Export Channel<br />Preharvest contractors<br />Local mandis<br />Farmers<br />Exporter<br />Importer<br />
  13. 13. Profitable Channel for Exporters<br />Farmer<br />Producer representative<br />Exporter<br />Importer<br />
  14. 14. The above channel will reduce the margin eaten away by the Middlemen.<br />Preharvest / producer representative will look after the transportation, packaging, and grading of the material. <br />
  15. 15. Hope you enjoyed the presentation.<br /> Basically I am an Orange Grower and Preharvest Contractor.<br />We used to trade Oranges in different parts of the country.<br />I am looking for the companies involved in Export of Fruits from India or the fruit processing companies.<br />
  16. 16. Please fill free to contact me .<br /> Thank you.<br /> Nikesh Dhunde<br />nikesh.dhunde@gmail.com<br /> 09096728353<br /> 07828604560<br />

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