Enterprise Mobile Apps: An Opportunity to Transform
Enterprise Mobile Apps: An Opportunity to Transform
Enterprise Mobile Industry: An Overview
Today’s enterprises are under tremendous pressure to differentiate themselves in a highly competitive
market place. Trends such as social media, cloud services and mobility enable businesses to operate
with higher productivity, lower costs with increased customer satisfaction and engagement levels. The
benefits of mobility are now well established in many business sectors and mobile solutions have
positively impacted many businesses. In a 2012 Forrester Research survey of 1058 IT executives and
technology decision makers, 71% of the respondents felt that increasing use of smartphones and tablets
will have moderate to significant impact on their firms’ IT spending.
Source: Forrester Research Study, 2012
Another study by IDC in 2012 reports that 10% of IT budgets are dedicated to mobile ERP solutions - and
increasing - and, that the roll out of mobile devices such as Smartphones and Tablets dominates the 3 year plans for most companies.
Opportunity for Enterprise Mobile Apps
Given the fact that mobile applications have been around for the past 5 to 7 years, why is there a sudden
uptake in the use of mobile apps? The single biggest reason is - improvements in 3G and 4G technology
have allowed the access of information to be available from anywhere. According to the McKinsey report
The Next Enterprise IT Shake Up, following are the key mobile enterprise uses:
Mobile as a channel for communication and collaboration: Mobile is enhancing the way employees
interact. Greater access to email, calendars, voice, and video chat are facilitating employee-to-employee
Mobile for core content productivity: Remote access to content and applications allows workers to
take full advantage of their out-of-office time. Providing mobile access to ERP, CRM improves productivity
in enterprise core business areas.
Mobile for administrative efficiency: Increasing the productivity of the employee on the go applies to
adjacent work activities as well. Expense report for example can be handled even before an employee
returns from the business trip based on electronic submission via mobiles.
Key Drivers for Mobile Investments
One of the top reasons why IT departments are increasingly investing in mobility is the fact that it has led
to improved employer productivity. Moreover, a successful mobile strategy has also contributed in growth
of sales, field service response and an enhanced competitive position for companies spanning across
multiple industries. Retail, manufacturing, professional services and public sector (education/government)
show the maximum interest in strategizing a mobile road map.
As far as B2E apps, the focus of each of the industry is different. For instance the manufacturing
industry’s top priority is sales, customer care and social, the healthcare sector is looking to leverage
mobile applications in the HR/Benefits function in addition to sales and customer care.
A spilt of the industry and its corresponding priority in the B2E mobile apps domain is as follows:
B2E Apps Domain
Sales, customer care, social
Customer care, social, HR/benefits
Social, customer care, sales
Customer care, sales, multimedia
Social, sales, customer care, benefits
Social, customer care, HR, ERP/SCM
The top two business functions and the respective application across industries are 1) social business
through collaboration apps and 2) customer care through CRM apps.
Hurdles in Effectively Implementing Mobile Strategy
Mobile strategy surely is promising but there are certain concerns that companies have that still prevent
them from adopting a strategy wholeheartedly. An IDC survey revealed that the top three reasons CIOs
cite for not having a set mobile strategy are:
• Cost of development and integration
• Work processes not adapted to mobile
Given the explosion of personal mobile devices being used for work, the importance of data security and
privacy concerns is not lost on IT leaders. Over 77% of respondents stated that information security and
privacy concerns are the greatest challenge they expect to face when they build and implement their
mobility strategy. Also, a vast majority of CIOs (70 percent) said they believe that the cost of developing
or re-engineering enterprise applications for use on mobile devices is currently too high because of the
highly fragmented and complex nature of the mobile market. In fact, 65 percent claimed that mobilizing
enterprise application, such as adding touch and swipe support, is too complex. Lastly, many companies
do not have set processes in place as far as their mobility strategy is concerned. Currently businesses do
not have any clear rules about the use of mobile devices. Previously, it was clear who owned, managed
and secured devices but in a BYOD work environment, this has become less clear.
NiiD Technologies’ Value Proposition
NiiD is a natural partner for companies looking to leverage mobile solutions in support of their business
strategies. As business application vendor we not only understand the opportunities in the mobility
strategy but also the potential obstacles that can affect the successful implementation of the company’s
business objectives. Our solutions fit the need of the business while at the same time no compromises
are made on data security. Here are the cornerstones of enterprise mobile app solution offering of NiiD
Client Centric: Most of the times mobile projects end up becoming IT projects with the focus
shifting from solving a business problem to delivering a technological superior service. At NiiD we
believe that a deep knowledge of client’s industry and business processes are crucial inputs to
craft a tailor-made solution for its clientele. We take every possible step to ensure that we clearly
understand our client’s pain points and then come up with a solution to address them.
Consequently, our mobile solutions are known to delight the client base we have served in the
Industry Experience: We have the scale across the lifecycle of services, from user
experience and design skills to business acumen to mobile technology expertise. With over 25
years of experience, we have had the opportunity to work with clients in a range of industries
such as manufacturing, healthcare, publishing etc. This experience enables to deliver deep
vertical expertise for clients seeking partnership in the mobility space.
Low Costs: Our development center is in India, guaranteeing a lower cost than other
competitors without sacrificing quality. Moreover NiiD’s cloud-based mobile deployments allow
organizations to build applications in the cloud for a much lower up-front cost at a much faster
pace. Cloud computing also provides organizations a way to enter the market with a smaller
deployment and yet allows the ability to scale for future deployments.
Secure and Platform Agnostic: NiiD solutions deliver multiple platform offerings that
provide the requirements expected in an enterprise offering, including broad back-end system
support, multi-device and multicarrier support, and full security at the device, application, and
Companies world-wide are utilizing mobile platform to gain a sustainable competitive advantage. Mobility
is seen as a business enabler to exceed employees’ expectations on business productivity and software
usability. Mobility is seen as a business enabler to exceed customers’ and employees’ expectations on
business productivity and software usability. To fully reap the benefits of all that mobility has to offer to
enterprises, companies need to be mindful of their current challenges and concerns in order to deliver a
set of secure and reliable services in the face of constant change and complexity.