Churnbar supermarket tracker 1

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Slides from Churnbar Supermarket Tracker Launch event, July 6th, 2012

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Churnbar supermarket tracker 1

  1. 1. Supermarket Tracker. Presentation of Results from May & June 2012© Churnbar 2012 06/07/2012
  2. 2. Background • Social Media Searches for Asda, Morrisons, Sainsburys, Tesco, and Waitrose • From 1st May to 30th June. • Total volume • Sentiment Analysis • Topic Models • Named Entity Extraction.© Churnbar 2012 06/07/2012
  3. 3. Total Volume 2500 Asda Sainsburys Tesco Waitrose 2000 Morrisons 1500 Frequency 1000 500 0 04/28 05/05 05/12 05/19 05/26 06/02 06/09 06/16 06/23 06/30 07/07 Month-Day© Churnbar 2012 06/07/2012
  4. 4. Sentiment. 0.8 Asda Sainsburys 0.6 Tesco Waitrose Morrisons 0.4 0.2 Frequency 0 -0.2 -0.4 -0.6 04/28 05/05 05/12 05/19 05/26 06/02 06/09 06/16 06/23 06/30 07/07 Month-Day© Churnbar 2012 06/07/2012
  5. 5. Topic Models. First topic for each store: • Asda: topic #0: "smell" ,"worth" ,"hair" ,"zayn:" ,"louis:" ,"harry:" ,"because" ,"like?""" ,"shampoo.""" ,"does“ • Morrisons: topic #1: "description" ,"no" ,"i" ,"have" ,"im" ,"but" ,"@" ,"they" ,"my" ,"what" • Sainsburys: topic #0: "&" ,"follow" ,"£100" ,"vouchers" ,"win" ,"#win" ,"celebrate" ,"discount" ,"voucher" ,"code“ • Tesco: topic #0: "voucher." ,"claim" ,"left." ,"few" ,"free" ,"only" ,"your" ,"£175" ,"£175" ,"gift" • Waitrose: topic #0: "#waitrose20" ,"share" ,"items" ,"british" ,"id" ,"jubilee" ,"best" ,"my" ,"with" ,"@waitrose"© Churnbar 2012 06/07/2012
  6. 6. Named Entities • Top 5 other Mentions: – Asda: Harry, Louis, Zayn, Apple Zayn, United. – Morrisons: Comment, Miller, Tree seal, Petrol, Sainsbury. – Sainsbury’s: Cheaper, Cash, Faster, Flexible Payments, No Credit Check – Tesco: A1A, Comment, A2A, AaA, British, Amazon – Waitrose: British, waitrose20, Greek, Duchy Originals, Try Waitrose.© Churnbar 2012 06/07/2012
  7. 7. Conclusions • Tesco remains least-liked. • Asda least patriotic – due to American ownership? • People don’t mention Brands (Duchy Originals offer). • Sainsburys – more mentions from Finance arm?© Churnbar 2012 06/07/2012
  8. 8. Nigel Legg. enquiries@churnbar.com 07722 652866© Churnbar 2012 06/07/2012

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