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Social Media

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Presentation given by Nigel Legg (Katugas Social Media Services), on 02/07/2009.

Published in: Business, Technology
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Social Media

  1. 1. Social Media for Marketing:<br />What is it and what can I do with it?<br />
  2. 2. Social Media: online media, providing the facility for communication.<br />Individual or Group voice <br />Expression is not restricted to professionals.<br />
  3. 3. Examples<br />Blogs: Wordpress, Blogger, Typepad, etc.<br />Forums<br />Facebook: currently 200 million users; ning social networks.<br />Twitter: 6 million (?) regular users.<br />Flickr: photographs.<br />YouTube, Vimeo: Video.<br />
  4. 4. Businesses on twitter<br />Dell<br />Habitat (!)<br />20th Century Flicks<br />The Bombay Spice<br />Bath Bus Station<br />Guide2Bristol<br />
  5. 5. Other platforms<br />MySpace<br />Comments on Mainstream media<br />Qik.com<br />Microsoft Vine / Google Wave<br />Aardvark<br />Yahoo Answers<br />
  6. 6. DISRUPTIVE<br />Changing the way we work (the way we live??)<br />Changing the way business is done.<br />Affects all parts of business. <br />Need to take engage. <br />
  7. 7. What are people saying about you?<br />Comment where the comments are.<br />Use tools/services to find the comments / mentions – Twitter search; Google Alerts; Technorati search; SM2; KatugaSM2; Radian6.<br />Go there – join the conversation.<br />Customer service, awareness.<br />
  8. 8. Must have linked strategy.<br />Consistent message.<br />Use as many routes to linking with potential customers as possible.<br />Routes to market – reputation cheaper than advertising.<br />Using Social Media<br />
  9. 9. Katugas Social Media<br />nigel.legg@katugas-research-services.co.uk<br />nigel.legg@katugasm2.co.uk<br />http://friendfeed.com/nigellegg<br />http://twitter.com/nigellegg<br />07973 153047<br />

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