Introduction I am here talking to you today, because I have been involved in developing business with Poland since 1972. Yes 1972!! My work with Poland started when was a young export sales representative working for Massey Ferguson. Yes, as you see, it was a long time ago!! I have been involved in business with Poland since that time, following my work with Massey Ferguson, I worked for Cargill (commodity traders) as a Countertrader and as an independent business adviser for the last 23 years. I will now give you some background information and then emphasising the cultural perspective, I will talk about my experience assisting British companies to establish business operations in Poland. Although I have been involved with Poland for more than 3 5 years, from 1993 until 2002 , I actually lived there and worked all around the country. At that time I was a British government Know How Fund Adviser, helping to change the mentality of people in state companies prior to and during privatisation.