Be The King In A Local Market

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My 2013 Pubcon Las Vegas presentation about developing a strategy first in local before trying to dive straight into tactics.

Published in: Marketing, Business, Technology

Be The King In A Local Market

  1. 1. @MikeRamsey be the king… in a local market
  2. 2. @MikeRamsey who’s the king?
  3. 3. @MikeRamsey these guys?
  4. 4. @MikeRamsey you will never be the king with tactics.
  5. 5. @MikeRamsey lions, tigers, and bears are tactics.
  6. 6. @MikeRamsey pandas and penguins are also tactics.
  7. 7. @MikeRamsey strategy Is king
  8. 8. @MikeRamsey Local Discovery Online Website+Content Links+Shares Local Listings Reviews+ Feedback
  9. 9. @MikeRamsey Directories Reciprocal Links Forum links Comment Spam Public Cheap Blog Network Spun Articles Web 2.0 Profiles Buying fake fans + followers Spinning local landing pages Etc
  10. 10. @MikeRamsey what was the strategy…
  11. 11. @MikeRamsey
  12. 12. @MikeRamsey strategy is Hard
  13. 13. @MikeRamsey you have to Think
  14. 14. @MikeRamsey Get over IT
  15. 15. @MikeRamsey The hardest job you have as local marketers is to convince that strategy is a must.
  16. 16. @MikeRamsey Step 1: Analyze
  17. 17. @MikeRamsey “If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe” -Abe Lincoln
  18. 18. @MikeRamsey Local Content +Structure
  19. 19. @MikeRamsey bit.ly/localgrader
  20. 20. @MikeRamsey bit.ly/locallanding
  21. 21. @MikeRamsey YES!!!
  22. 22. @MikeRamsey Link Research
  23. 23. @MikeRamsey
  24. 24. @MikeRamsey
  25. 25. @MikeRamsey Awesome
  26. 26. @MikeRamsey
  27. 27. @NiftyMarketing
  28. 28. @MikeRamsey Panguin Tool
  29. 29. @MikeRamsey G+ Local Wizard
  30. 30. @MikeRamsey what’s the overall quality? plan? message?
  31. 31. @MikeRamsey Client & Customer Personas
  32. 32. @MikeRamsey
  33. 33. @MikeRamsey Step 2: Make Goals
  34. 34. @MikeRamsey
  35. 35. @MikeRamsey
  36. 36. @MikeRamsey Step 3: Make Rules
  37. 37. @MikeRamsey
  38. 38. @MikeRamsey
  39. 39. @MikeRamsey How When What Why Where
  40. 40. @MikeRamsey Step 4: Develop Tactics
  41. 41. @MikeRamsey
  42. 42. @MikeRamsey
  43. 43. @MikeRamsey
  44. 44. @MikeRamsey
  45. 45. @MikeRamsey
  46. 46. @MikeRamsey
  47. 47. @MikeRamsey
  48. 48. @MikeRamsey
  49. 49. @MikeRamsey
  50. 50. @MikeRamsey
  51. 51. @MikeRamsey
  52. 52. @NiftyMarketing
  53. 53. @NiftyMarketing
  54. 54. @MikeRamsey be the king. make local sexy
  55. 55. @MikeRamsey Mike Ramsey Follow Me on Twitter @MikeRamsey On Google+ at bit.ly/mikeramsey

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