Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Be The King In A Local Market

3,608 views

Published on

My 2013 Pubcon Las Vegas presentation about developing a strategy first in local before trying to dive straight into tactics.

Published in: Marketing, Business, Technology
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2Qu6Caa ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/2Qu6Caa ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Be The King In A Local Market

  1. 1. @MikeRamsey be the king… in a local market
  2. 2. @MikeRamsey who’s the king?
  3. 3. @MikeRamsey these guys?
  4. 4. @MikeRamsey you will never be the king with tactics.
  5. 5. @MikeRamsey lions, tigers, and bears are tactics.
  6. 6. @MikeRamsey pandas and penguins are also tactics.
  7. 7. @MikeRamsey strategy Is king
  8. 8. @MikeRamsey Local Discovery Online Website+Content Links+Shares Local Listings Reviews+ Feedback
  9. 9. @MikeRamsey Directories Reciprocal Links Forum links Comment Spam Public Cheap Blog Network Spun Articles Web 2.0 Profiles Buying fake fans + followers Spinning local landing pages Etc
  10. 10. @MikeRamsey what was the strategy…
  11. 11. @MikeRamsey
  12. 12. @MikeRamsey strategy is Hard
  13. 13. @MikeRamsey you have to Think
  14. 14. @MikeRamsey Get over IT
  15. 15. @MikeRamsey The hardest job you have as local marketers is to convince that strategy is a must.
  16. 16. @MikeRamsey Step 1: Analyze
  17. 17. @MikeRamsey “If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe” -Abe Lincoln
  18. 18. @MikeRamsey Local Content +Structure
  19. 19. @MikeRamsey bit.ly/localgrader
  20. 20. @MikeRamsey bit.ly/locallanding
  21. 21. @MikeRamsey YES!!!
  22. 22. @MikeRamsey Link Research
  23. 23. @MikeRamsey
  24. 24. @MikeRamsey
  25. 25. @MikeRamsey Awesome
  26. 26. @MikeRamsey
  27. 27. @NiftyMarketing
  28. 28. @MikeRamsey Panguin Tool
  29. 29. @MikeRamsey G+ Local Wizard
  30. 30. @MikeRamsey what’s the overall quality? plan? message?
  31. 31. @MikeRamsey Client & Customer Personas
  32. 32. @MikeRamsey
  33. 33. @MikeRamsey Step 2: Make Goals
  34. 34. @MikeRamsey
  35. 35. @MikeRamsey
  36. 36. @MikeRamsey Step 3: Make Rules
  37. 37. @MikeRamsey
  38. 38. @MikeRamsey
  39. 39. @MikeRamsey How When What Why Where
  40. 40. @MikeRamsey Step 4: Develop Tactics
  41. 41. @MikeRamsey
  42. 42. @MikeRamsey
  43. 43. @MikeRamsey
  44. 44. @MikeRamsey
  45. 45. @MikeRamsey
  46. 46. @MikeRamsey
  47. 47. @MikeRamsey
  48. 48. @MikeRamsey
  49. 49. @MikeRamsey
  50. 50. @MikeRamsey
  51. 51. @MikeRamsey
  52. 52. @NiftyMarketing
  53. 53. @NiftyMarketing
  54. 54. @MikeRamsey be the king. make local sexy
  55. 55. @MikeRamsey Mike Ramsey Follow Me on Twitter @MikeRamsey On Google+ at bit.ly/mikeramsey

×