Presentation Euroitv2009 - People, Things, Ecologies: alienation as a driver for change in media

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This is the presentation made by Niels Hendriks & Liesbeth Huybrecht for the EuroITV2009-conference in Leuven, Belgium.

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Presentation Euroitv2009 - People, Things, Ecologies: alienation as a driver for change in media

  1. 1. People, things, ecologies: alienation as a driver for change in media [email_address] - [email_address]
  2. 3. <ul><li>news not (only) covered by large news corporations </li></ul><ul><li>but blogs, visual material and video clips made by individuals </li></ul>
  3. 4. <ul><li>Lonelygirl15 – online video series </li></ul><ul><ul><li>three unsuccesful story writers Beckett, Flinders & Goodfried </li></ul></ul><ul><ul><li>YouTube-Channel has approx. 1,5 billion viewers </li></ul></ul>
  4. 5. <ul><li>Back To Iraq </li></ul><ul><ul><li>embedded vs independent journalism </li></ul></ul><ul><ul><li>funded by his readers </li></ul></ul>
  5. 6. <ul><li>dichotomy – “new” media vs mainstream media </li></ul><ul><li>“ new” media = participatory/democratic/critical? </li></ul><ul><ul><li>does not automatically lead to more democracy or a public forum 2.0 </li></ul></ul><ul><ul><li>Lovink: “identity circus of self promotion” </li></ul></ul><ul><ul><li>opportunities for “dispersed” creativity, more participation </li></ul></ul><ul><ul><li>opportunities for questioning the existing media ecology </li></ul></ul>
  6. 7. <ul><li>“ strange” methods to get beyond the dichotomy </li></ul><ul><li>Joselit – get a more nuanced view on media by handling it as a Readymade </li></ul><ul><li>Duchamp – Making the obvious strange </li></ul><ul><li>an ecology of people and tools pops up! </li></ul>
  7. 8. <ul><li>Media & Design Academy Experience Design lab, Social Space Group </li></ul>
  8. 9. <ul><li>experience design = participatory design </li></ul><ul><ul><li>participatory design = design process that includes end-users as full participants (Greenbaum & Kyng, 1991; Muller & Kuhn, 1993) </li></ul></ul><ul><ul><li>+ strange teams! </li></ul></ul>
  9. 10. <ul><li>“ the strange” reveals people and things in changing constellations: </li></ul><ul><ul><li>ethnography: observing existing relations people (elderly) and tools (tv, frame), how people (re)design the world (and their media) in an informal way </li></ul></ul><ul><ul><li>Design ethnography: changing constellations (recycle people and tools) </li></ul></ul>
  10. 11. <ul><li>how? participatory mapping, design games, performance or role playing,... </li></ul>
  11. 12. <ul><li>ecological (metaphorically and literally... recycle) view on media </li></ul><ul><li>“ strange” methods that adress informal cultures (like lonelygirl15,...) </li></ul><ul><li>predict potential media design by users </li></ul>

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