eight slides Being a geeky
creative/strategic wasnt always easy during four years of advertising education at the #WDKA. Luckily I was not alone.*inspiring quotes and examples that kept me going while writing my thesis* course Advertising institute Willem de Kooning Academie, Rotterdam University of Applied Sciences
Thomas Beakdal: How advertising worked
in the old days“Back then a companys product division would create an average productfor average people. They would take product to an advertising agency tosomehow make it exciting for people to buy.”
Clark Kokich: The Big Change“The
Big Change in all this wasn’t moving the channel for marketinginformation from a newspaper page or TV screen over to a computermonitor. What turned things upside down was the newfound ability forconsumers to talk back - to voice their own opinions, to share their lovefor certain brands with each other, and to get mobile, on-the-spot reviewsabout pasta, cars, and plumbers while standing in restaurants, show-rooms, and two feet of water in their own basements”.
The Nielsen Company: Research“Nielsen asked
25,000 Internet users from 50 countries, “Which sourcesof ‘advertising’ do you trust most?” Ninety percent said they haveconﬁdence in recommendations from people they know - in other words,their friends and colleagues. Next on the list at 70 percent was consumeropinions posted online”.
But also small brand-acts start
conversations. Take a look at thisexamples. Tweet worthy don’t you think? http://www.ideo.com/work/keep-the-change-account-service-for-bofa/ http://giorkonducta.tumblr.com/post/26587543194 http://zqi.bo.lt/b2rnc