1. HELLO

2. PRESENTATION GROASIS WATERBOXX
BY KEVIN CORCORAN AND NIELS DORTLAND
29 september 2010 | Crossmedia Willem de Kooning Academy

3. BRIEF
INTRODUCE THE GROASIS WATERBOXX IN CALIFORNIA
29 september 2010 | Crossmedia Willem de Kooning Academy

4. THE STORY BEGINS IN RANDOM
TOWNS IN CALIFORNIA.
29 september 2010 | Crossmedia Willem de Kooning Academy

5. LET’S ASK SOME BOYSCOUTS
FOR A LITTLE HELP.
29 september 2010 | Crossmedia Willem de Kooning Academy

6. 29 september 2010 | Crossmedia Willem de Kooning Academy

7. 29 september 2010 | Crossmedia Willem de Kooning Academy

8. CALIFORNIA TURNS GREEN
FACEBOOK.COM/GREEN
29 september 2010 | Crossmedia Willem de Kooning Academy

9. CALIFORNIA TURNS GREEN
FACEBOOK.COM/GREEN
29 september 2010 | Crossmedia Willem de Kooning Academy

10. TO BE SURE WE REACH OUR TARGET
GROUP THE STORY ALSO BEGINS IN
THEIR OWN FRONTYARD.
29 september 2010 | Crossmedia Willem de Kooning Academy

11. THE BOYSCOUTS WILL PLACE A
LITTLE NOTE IN THEIR TREES.
29 september 2010 | Crossmedia Willem de Kooning Academy

12. CALIFORNIA TURNS GREEN
29 september 2010 | Crossmedia Willem de Kooning Academy

13. WHAT CAN WE FIND ON
FACEBOOK.COM/GREEN?
29 september 2010 | Crossmedia Willem de Kooning Academy

14. WE’LL EXPLAIN, BUT FIRST ...
MEET SARAH.
29 september 2010 | Crossmedia Willem de Kooning Academy

15. 36 YEARS OF AGE
SARA
2 CHILDEREN
AND A LOVING HUSBAND
29 september 2010 | Crossmedia Willem de Kooning Academy

16. SARAH IS PART OF A BOOMING
INTERNET GENERATION.
29 september 2010 | Crossmedia Willem de Kooning Academy

17. 160 MLN WOMEN IN THE USA
90 MLN ONLINE
42 MLN WEEKLY ACTIVE ON FB
14 MLN ARE 27-42 YRS
05/2010
29 september 2010 | Crossmedia Willem de Kooning Academy

18. SARAH LIKES TO TRAVEL, WORKS
PART-TIME AS A FLORIST AND LOVES
TO EAT AT SUBWAY.
29 september 2010 | Crossmedia Willem de Kooning Academy

19. HOW WE KNOW THIS?
SARAH IS AN ACTIVE FACEBOOK USER.
29 september 2010 | Crossmedia Willem de Kooning Academy

20. NOW BACK TO
FACEBOOK.COM/GREEN.
29 september 2010 | Crossmedia Willem de Kooning Academy

21. 29 september 2010 | Crossmedia Willem de Kooning Academy

22. 29 september 2010 | Crossmedia Willem de Kooning Academy

23. AND SO THE STORY
BEGINS IN CALIFORNIA.
29 september 2010 | Crossmedia Willem de Kooning Academy

24. THANKS :)
mynameise.com/nielsdortland
@nielsdortland / niels@dortland.eu
mynameise.com/kspcorcoran
@ kspcorcoran / mail@kevincorcoran.nl
www.slideshare.net/nielsdortland