Mobile Go Home - Welcome Multi-Context!

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Mobile Go Home - Welcome Multi-Context!

  1. 1. nexum AG is consultancy and agency for digital media.Mobile Go Home!Welcome Multi-Context!Niels Anhalt, Member of the board, nexum AGBerlin, 26th of May 2012
  2. 2. 2Source: http://www.gartner.com/it/page.jsp?id=1278413The Mobile Revolution takes placeand will change the way we use the web.
  3. 3. 3and the whole world is talking about Mobile…
  4. 4. 4 but,that’s just the beginning of the story…
  5. 5. 5Welcome Multi-Device!
  6. 6. 6We will never have back the time,where we can concentrate on only one device.
  7. 7. 7Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the outputdimension of multi-device strategies.
  8. 8. 8 But we also have to consider various and multiple input optionshttp://www.plxdevices.com/plxwave/info.html
  9. 9. 9http://leapmotion.com/
  10. 10. 10 But we also have to consider various and multiple input optionshttp://www.plxdevices.com/plxwave/info.html
  11. 11. 11And perhaps unexpected and unkown combinations of input options
  12. 12. 12And perhaps unexpected and unkown combinations of input options
  13. 13. 13and perhaps unexpected and unkown combinations of input options
  14. 14. 14 and even unexpected and unkown combinations of output optionsSource: http://www.multiscreen-experience.com/?page_id=47
  15. 15. 15 Multi-Device =Multi-Output-Options +Multi-Input-Options (in any combination)
  16. 16. 16 But should we focus on devices?Or rather on users and their needs!
  17. 17. 17http://www.useit.com/alertbox/mobile-vs-full-sites.html
  18. 18. 18 What does mobile mean? On the rush? Not much time?ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
  19. 19. 19 On the rush? Not much time? Really?http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
  20. 20. 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile?http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  21. 21. 21 Mobile device = Mobile context = on the rush = less content?http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  22. 22. 22 Bild Couch / iPadIs an iPad a mobile device, when most of the user use within a stationary wifi network?
  23. 23. 23Mobile DeviceMobile Context
  24. 24. 24 „Mobile“ Contextis not really defined.
  25. 25. 25 http://dictionary.reference.com/browse/contextWhat does context mean?
  26. 26. 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001)To analyse the circumstancesthe „Context of use“-method might help!
  27. 27. 27 Technical Enviroment • Device (Hardware,Software) • Network • Other EquipmentPersonal PhysicalCircumstances Enviroment• Knowledge, Skills• Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise• Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people
  28. 28. 28Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…
  29. 29. 29 Mobile go home!Welcome Multi-Context!
  30. 30. 30Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne

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