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Workshop Ideation

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Workshop Ideation for minor Entrepreneurship @ University of Groningen

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Workshop Ideation

  1. 1. Workshop Idea-on
  2. 2. Agenda • 09:00 – Coffee and tea • 09:15 – Introduc4on • 09:30 – What is idea4on? • 10:00 – Go to work! • 11:00 – Coffee and tea • 11:15 – Pitches • 11.45 – Next steps….
  3. 3. Workshop objec-ve: Idea to Value Proposi-on
  4. 4. Star-ng a business, which direc-on? Blue Ocean Strategy (Kim and Mauborgne, 2005 )
  5. 5. Red ocean: an exis-ng product-­‐market 1. An exis4ng product-­‐market looks interes4ng 2. Market analysis is conducted 3. Compe44ve advantage is defined 4. Business plan is developed 5. Resources are acquired 6. Business starts Goal: Have a business that is beer or cheaper than your compe4tors!
  6. 6. Blue ocean: a new product-­‐market 1. There is a problem that can be solved 2. The problem-­‐solu4on is “ideated” 3. The idea is transformed into a value proposi4on 4. The value proposi4on is tested, improved or rejected 5. Business starts Goal: Have an unique value proposi4on that is new to the market!
  7. 7. How to grow new ideas?
  8. 8. A popular method: Design Thinking
  9. 9. A popular method: Design Thinking
  10. 10. A popular method: Design Thinking Con-nuous feedback loop!!!
  11. 11. Some relevant (popular) literature
  12. 12. An idea-on example from Launch Cafe
  13. 13. Today: a poten-al mul--­‐million business
  14. 14. Today: a poten-al mul--­‐million business
  15. 15. Idea to Value Proposi-on Why should somebody pay for your idea? Explain • What is your product/service? • Who is your customer? • How are you gedng paid?
  16. 16. Business Model Canvas
  17. 17. Business Model Canvas: Value Proposi-on
  18. 18. How do ideas arise? • Problem-­‐solu4on: Find a problem and solve it. • Deriva4ve: Change something that already exists. • Symbio4c: Combine mul4ple ideas into a new one.
  19. 19. The Piano Stairs
  20. 20. How do ideas arise? • Problem-­‐solu4on: Find a problem and solve it. • Deriva4ve: Change something that already exists. • Symbio4c: Combine mul4ple ideas into a new one.
  21. 21. The workshop task • Step 1: Iden4fy – A (social) problem – An emerging (technological) development • Step 2: Take an exis4ng product/service • Step 3: Combine both elements into a new idea (use the blue ocean approach)
  22. 22. Kick start -­‐ Rising cost of healthcare + Toilet -­‐ Delays in Public Transport + Smartphone -­‐ Wireless devices + Marbles -­‐ Crowdsourcing + Retail store -­‐ Gamifica4on + Fitness Center
  23. 23. Wear a thinking hat (de Bono, 1985)
  24. 24. Ac-on! • Form groups of max. 4 students • Pick a Social problem/emergent development + product/ service • Choose your “hat” • Develop your idea into a value proposi4on You have 60 minutes!! • Pitch this value proposi4on
  25. 25. Remember: Idea to Value Proposi-on Why should somebody pay for your idea? Explain • What is your product/service? • Who is your customer? • How are you gedng paid?
  26. 26. Idea-on is fun!!
  27. 27. Give me your pitch!
  28. 28. Tips for you! • Ideate with different people and wear different hats! • An idea is only worth pursuing if there is a value proposi4on • From the value proposi4on you enter the next phase…

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