Social media & online video

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Presentatie over social media en de combinatie met online video.

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Social media & online video

  1. 1. WEB TV BEREIKT EN BERAAKT UW DOELGROEP QUADIA Web TV | +31-35-5444000 | www.quadia.tv | info@quadia.nl | twitter.com/quadia© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011 QUADIA WEB TV
  2. 2. SOCIAL MEDIA & ONLINE VIDEO • Cijfers & Trends • Voorbeelden & Cases • Do’s & Don’ts • Discussie & Interactie© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  3. 3. “ There is NO reason, anyone would want a computer in their home” Ken Olson - Founder Digital Equipment Corp. - 1977© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  4. 4. “ There is NO reason, anyone would want a computer in their home” Ken Olson - Founder Digital Equipment Corp. - 1977© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  5. 5. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  6. 6. Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) McLuhan predicted the World Wide Web almost thirty years before it was invented. McLuhan: “the medium is the message" and "the global village"© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  7. 7. Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) McLuhan predicted the World Wide Web almost thirty years before it was invented. McLuhan: “the medium is the message" and "the global village"© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  8. 8. POPULATIE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  9. 9. POPULATIE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  10. 10. 38 jaar 13 jaar 4 jaar 3 jaar Om een bereik van 50.000.000 gebruikers te behalen 9 maanden 9 maanden 100.000.000 gebruikers 1.000.000.000 downloads© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  11. 11. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  12. 12. 1995 - 2000: INFORMATIE One way communication© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  13. 13. 2000 - 2008: INTERACTIE Two way communication© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  14. 14. 2004 - ....: SOCIAL Many to many communication© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  15. 15. SOCIAL MEDIA • Paraplu begrip • Integratie van technologische platformen • Sociale interactie • Tekst, foto’s, video en audio • Netwerk intelligentie© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  16. 16. SOCIAL MEDIA • Paraplu begrip • Integratie van technologische platformen • Sociale interactie • Tekst, foto’s, video en audio • Netwerk intelligentie© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  17. 17. Number of users in each country... 2010 Users 38% Users 79% Users 77% Users 73% Users Users 56% 72% Users 69% Users 73% Users 80% Users 76% 72% © InSites Consulting Users 82% Users N perAbout = About 200 country Social Media Study 20© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  18. 18. Login 14% 26% Logins per maand: 109 Logins per maand: 123 Activiteit per maand: 19 Activiteit per maand: 95 Voyeurs Addicts Activiteit 47% 13% Logins per maand: 13 Logins per maand: 23 Activiteit per maand: 12 Activiteit per maand: 70 Passieve gebruikers GelegenheidsgebruikersBron: InSites Consulting© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  19. 19. Login 14% 26% Personal memberships Vrouw (18 - 44 jr) Twitter gebruiker Single, geen kinderen Zuid-Amerika Bouwt image en volgt trends Voyeurs Addicts Activiteit 47% 13% Man (30 - 50 jaar) Man/vrouw (18 - 30 jaar) Twitter gebruiker Gebruik voor leuke events Geen internet experts Geen internet experts Passieve gebruikers GelegenheidsgebruikersBron: InSites Consulting© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  20. 20. IMPACT VAN SOCIAL MEDIA • Persoonlijke netwerken • Zakelijke netwerken • Ondernemers en ondernemingen • Locale en internationale overheid • De geschiedenis en de toekomst© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  21. 21. identified, fired and arrested ... 1 mio viewers later© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  22. 22. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  23. 23. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  24. 24. ACTIVITEITEN 1. Persoonlijke berichten versturen 2. Foto’s en video’s bekijken 3. Status updates bekijken 4. Reageren op status updates 5. Foto’s en/of video’s uploaden© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  25. 25. Connect the real world to social media© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  26. 26. ONLINE VIDEO© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  27. 27. MARKTONTWIKKELINGEN ONLINE VIDEO© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  28. 28. MARKTONTWIKKELINGEN ONLINE VIDEO 2014: 91% van het internetverkeer is video 2015: mobiele video is groter dan ‘desktop’ video© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  29. 29. MARKTONTWIKKELINGEN ONLINE VIDEO 2014: 91% van het internetverkeer is video 2015: mobiele video is groter dan ‘desktop’ video Online video heeft alle aandacht van marketeers 60% gaat meer investeren in 2011© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  30. 30. MARKTONTWIKKELINGEN ONLINE VIDEO 2014: 91% van het internetverkeer is video 2015: mobiele video is groter dan ‘desktop’ video Online video heeft alle aandacht van marketeers 60% gaat meer investeren in 2011 Online video wordt prominenter in campagnes Er ontstaan alternatieven voor pre-rolls© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  31. 31. MARKTONTWIKKELINGEN ONLINE VIDEO “Video will make up 91% of all internet traffic by 2014 and will push internet traffic to Quadruple.”© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  32. 32. Website Videolibrary© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  33. 33. Website IPTV Videolibrary© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  34. 34. Website Three Screens IPTV Videolibrary MOBILE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  35. 35. Website Three Screens IPTV Videolibrary MOBILE SOCIAL MEDIA© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  36. 36. Website Three Screens IPTV Videolibrary MOBILE SOCIAL MEDIA© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  37. 37. Website Three Screens IPTV Videolibrary MOBILE SOCIAL MEDIA© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  38. 38. Website IPTV Videolibrary MOBILE 141% groei per jaar. Is over 4 jaar groter dan aantal ‘desktop kijkers’ SOCIAL MEDIA Video referrals via Facebook groeit maandelijks met 48% (Twitter = 38%) Kijkers via social media kijken 15% langer dan kijkers via Google© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  39. 39. !" #"© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  40. 40. !" #"© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  41. 41. WAAROM BRANDED CHANNELS? [Top 5 Unique Buying Reasons] 1. Merkherkenning & -bescherming 2. Concretere, verbeterde ROI en interactie 3. Controle op distributie en exploitatie 4. Meerdere zakelijke toepassingen 5. Eigen service levels, beheer en beleid© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  42. 42. BLENDED DISTRIBUTIE • Doel is ‘awareness building’ • Doel is ‘interesse en conversie’ • Content en omgeving gericht op ‘viral sharing’ • Content en omgeving gericht op ‘betrokkenheid en conversie’ • Dual branding en single application • Single branding en multiple applications • Beperkte controle over vorm, functionaliteit en verkeer • Volledige controle over vorm, functionaliteit en verkeer • Basis rapportage en single user/account mediabeheer • Diepgaande rapportage en multi user/account mediabeheer • Afhankelijk van beleid en servicegraad Google • Eigen beleid en SLAs conform eigen standaard© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  43. 43. EN NU?© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  44. 44. MERKEN EN CONSUMENTEN • 1965: 80% van de 18-49 jarigen in de USA konden via Merken 3 TV-commercials worden bereikt • 2002: hetzelfde resultaat vereist 117 prime-time TV- commercials • 90% van PVR gebruikers skippen TV-commercials Consumenten • 78% van kijkers irriteert zich aan TV-commercials • 85% stopt met kijken tijdens TV-commercials • 50% verandert van kanaal tijdens TV-commercials 76% van de consumenten geloven advertenties van bedrijven nietBron: Jim Stengel, Global Marketing Officer, P&G© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  45. 45. BANNER BLINDNESS De gemiddelde consument wordt blootgesteld aan 3000 advertenties per dag© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  46. 46. PEOPLE TRUST PEOPLE % Academic 62 Doctor or similar 62 % Wie vertrouwt de consument? Person like yourself/peer Financial Analyst 61 Academic Doctor58 similar or 62 62 NGO Rep 58 Person like yourself/peer 61 Person like yourself/peer Accountant 53 Financial Analyst 58 Lawyer 36 NGO Rep 58 61% 55% Regular employee 33 Accountant 53 51% CEO Lawyer29 36 Union 19 Regular employee 33 33% Entertainer CEO 17 29 PR person Union 16 19 Blogger 15 Entertainer 17 PR person 16 2003 2004 2005 2006 Blogger 15Bron: Edelman Trust Barometer© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. Bron: Edelman 2011 Barometer mei Trust
  47. 47. PEOPLE TRUST PEOPLE Person like yourself/peer % Wie vertrouwt de consument? 55% Academic Doctor or similar 61% 62 62 Person like yourself/peer 61 51% Person like yourself/peer Financial Analyst 58 NGO Rep 58 61% 55% Accountant 53 51% 33% Lawyer 36 Regular employee 33 33% CEO 29 Union 19 Entertainer 17 PR person 16 2003 2004 2005 2006 Blogger 15 2003 2004 2005 2006Bron: Edelman Trust Barometer© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. Bron: Edelman 2011 Barometer mei Trust
  48. 48. ACTIVITEITEN WIE ZIJN JE CREATORS? WIE ZIJN JE PROMOTORS?© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  49. 49. CHIEF LISTENING OFFICERS© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  50. 50. 4 T I P S© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  51. 51. Make it something I really care about© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  52. 52. Make it fun, credible and memorable© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  53. 53. Make it something I can easily tell others© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  54. 54. Be true, don’t like to look like a liar© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  55. 55. BUSINESSCASE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  56. 56. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  57. 57. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  58. 58. CASE: WILL IT BLEND • iPhone video is 9,8 miljoen keer bekeken (iPad 11 mio keer) • Alle Blendtec video’s zijn meer dan 160 miljoen keer bekeken • Blendtec heeft 382.914 subscriptions • Omzet is 700% gestegen (omzet was ca $ 40 mio voor start campagne)* • Co-promoties met Nike, Google, AT&T, etc. • Veel PR (TV, print, blogs, case study, keynotes)Bron: SociaLens  Incorporated , januari 2009© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  59. 59. CASE: WILL IT BLEND • Heel eenvoudige videoproductie • En wat deed Blendtec goed? • Make it something I really care about • Make it fun, credible and memorable • Make it something I can easily tell others • Be true, don’t like to look like a liar© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  60. 60. BUSINESSCASE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  61. 61. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  62. 62. © Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  63. 63. CASE: NIGEL & VICTORIA Blendtec Philips # views > 160.000.000 863.188 # subscrip. 382.914 689© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  64. 64. CASE: NIGEL & VICTORIA • Heel mooie videoproductie • Maar wat deed Philips fout? • Make it something I really care about • Make it fun, credible and memorable • Make it something I can easily tell others • Be true, don’t like to look like a liar© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  65. 65. RAISING STARS© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  66. 66. FOURSQUARE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  67. 67. GROUPON© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  68. 68. MOBILE BARCODE© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  69. 69. VRAGEN? Nico Verspaget | CEO QUADIA Web TV | +31-654-673 654 | nico.verspaget@quadia.nl© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011
  70. 70. QUADIA WEB TV Leading interactive video platform [ +31-35-5 444 000 | www.quadia.nl | info@quadia.nl | twitter.com/quadia ]© Copyright 2004-2011, Quadia ®, www.quadia.tvQuadia is a registered trademark of Quasi Media B.V. mei 2011 QUADIA WEB TV

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