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Why Should Advertiser Should Use VOGUE

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Why Should Advertiser Should Use VOGUE

  1. 1. v STRATEGIC MEDIA PLANNING M. Ezekiel, Jasmine Ho Michelle Grace, Nico Rahardian TangaraFriday, August 26, 2011
  2. 2. Why the hell should I advertise in VOGUE?Friday, August 26, 2011
  3. 3. What is VOGUE?Friday, August 26, 2011
  4. 4. A fashion and lifestyle magazine that is published monthly in 18 nationals and one regional edition under Condé Nast company.Friday, August 26, 2011
  5. 5. Vogue is a perennially popular magazine for sophisticated female fashion mavens. Indeed, since its founding in 1892.Friday, August 26, 2011
  6. 6. It has built a loyal responses because of its compelling writing about trends in fashion, beauty and style. VOGUE also includes features about the latest trends in popular culture and entertainment, as well as pointers on hair style, makeup, exercise, health and relationships.Friday, August 26, 2011
  7. 7. VOGUE has its own website called VOGUE.COM based in UK. VOGUE.COM has a comprehensive coverage of its own news, fashion trends, blogs, TV, beauty, jewelry and its magazines.Friday, August 26, 2011
  8. 8. VOGUE is a must have and read for those into fashion.Friday, August 26, 2011
  9. 9. History of VOGUEFriday, August 26, 2011
  10. 10. VOGUE was founded as weekly publication in United States by Arthur Baldwin Turnure in 1892 In the 1910s, VOGUE changed to bi-weekly magazine and started VOGUE overseas. The first of VOGUE overseas was in Britain.Friday, August 26, 2011
  11. 11. When VOGUE went to France in 1920, it was a huge success. The magazine was always popular, but saw a surge of subscriptions after the Depression and again after World War II.Friday, August 26, 2011
  12. 12. In 1973, VOGUE VOGUE was developed became a monthly in the 1960s by Diana magazine under Vreeland as the the chief-in-editor, Chief-in-editor. Grace Mirabella.Friday, August 26, 2011
  13. 13. The current Chief-in- editor of America’ s VOGUE is Anna Wintour.Friday, August 26, 2011
  14. 14. Wintour changed the focus of the magazine on more accessible ideas of fashion to suit a wider target audience.Friday, August 26, 2011
  15. 15. VOGUE’s charitable causes VOGUE also uses its industry clout for good causes, most recently with the Fashion Night Out annual event. Also the brainchild of Wintour, FNO was launched in 2009 to kick start the economy by encouraging people to start spending money again.Friday, August 26, 2011
  16. 16. VOGUE’s charitable causes The proceeds of sales on the night go towards various charitable causes. The event is co-hosted by VOGUE publications in 27 cities around the US and 15 countries worldwide, and from 2011 will include online retailersFriday, August 26, 2011
  17. 17. Beautiful How Do The Target Audience Sexy and unique Feel About VOGUE (BRAND PERSONALITY) Prestige Up to date Attractive Expensive High-end Fabulous fashionsFriday, August 26, 2011
  18. 18. VOGUE’ s Target Audience • Psychographic • Niche Marketing ◦ Fashionable • Demographic ◦ Stylist ◦ Age : 21 - 40 years old ◦ Trendy ◦ Gender : Female ◦ Fashionista ◦ Occupation : Working Adults, ◦ Materialist Designer, Fashion Blogger, Model, Stylist ◦ Income : S$ 2500 and aboveFriday, August 26, 2011
  19. 19. Productivity • Circulation : ± 332 millions per year • Price : ± S$ 38.000 per page • CPR : [ (38000 x 12) / 332.000.000 ] x 1000 = 1,37 SGD Vogue British - $18.90 Vogue India - $16.80 Vogue Paris - $14.95 Vogue Singapore - $11.90 Teen Vogue - $ 7.50Friday, August 26, 2011
  20. 20. The Brands that advertise in VOGUE • Chanel • Gucci • YSL • MAC • PRADA • Bobbi Brown • Estee Lauder • Ralph Lauren • Giorgio Armani • Dolce and Gabbana, etcFriday, August 26, 2011
  21. 21. The Brands that advertise in VOGUE • Chanel • Gucci • YSL • MAC • PRADA • Bobbi Brown • Estee Lauder • Ralph Lauren • Giorgio Armani • Dolce and Gabbana, etcFriday, August 26, 2011
  22. 22. The Brands’ Target Audience • Niche Marketing • Demographic ◦ Age : 25 - 40 years old ◦ Gender : Mostly to Female ◦ Occupation : Working Adults, Model, Stylist, Fashionista ◦ Income : S$ 4000 and above • Psychographic ◦ Trendy ◦ Stylist ◦ Fashionable ◦ Elegant ◦ Want to be beautifulFriday, August 26, 2011
  23. 23. Conclusions Why advertiser of products such as cosmetics or womens clothing would choose to advertise in a magazine like Vogue.Friday, August 26, 2011
  24. 24. VOGUE is one of the most popular magazines.Friday, August 26, 2011
  25. 25. In The New York Times in December 2006 as "the worlds most influential fashion magazine."Friday, August 26, 2011
  26. 26. Good ProductivityFriday, August 26, 2011
  27. 27. Same Target Audience in Demographic and Psychographic.Friday, August 26, 2011
  28. 28. Same Brand PersonalityFriday, August 26, 2011
  29. 29. VOGUE is one of In The New York Times Good Productivity the most popular in December 2006 as magazines. "the worlds most influential fashion magazine." Same Target Audience in Demographic and Psychographic. Same Brand PersonalityFriday, August 26, 2011
  30. 30. That’s the Heaven of Using VOGUE.Friday, August 26, 2011
  31. 31. Thank You.Friday, August 26, 2011

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