Representation Techniques DesignSustainability           Nicola Morelli
Blueprinting PSS                                         A blueprint is the definitive                                    ...
Codification                       Codification      DecodificationNicola Morelli Design & Sustainability                 ...
Technical codificationNicola Morelli Design & Sustainability                   4
Customer’s involvement                        • If the customer is co-creating                          the value, s/he ha...
codificationNicola Morelli Design & Sustainability         6
Different levels of codification                                          Representations communicate                     ...
Blueprinting PSS                        • While there are standard techniques for                          technical repre...
Blueprinting = representing                        •    Time                        •    Logical links/interactions       ...
Representing what? Why? Who for?                        • What?                               – Entity/system             ...
Different viewsNicola Morelli Design & Sustainability         11
The front viewNicola Morelli Design & Sustainability        12
System maps (colloquial)Nicola Morelli Design & Sustainability                   13
System maps (colloquial)Nicola Morelli Design & Sustainability                     14
System mapsNicola Morelli Design & Sustainability       15
Generating system mapsNicola Morelli Design & Sustainability                 16
Nicola Morelli Design & Sustainability   17
Functions and capabilitiesNicola Morelli Design & Sustainability                    18
Nicola Morelli Design & Sustainability   19
Interaction and timeNicola Morelli Design & Sustainability              20
Nicola Morelli Design & Sustainability   21
Blueprinting: existing methodsSource ShostackDesign & Sustainability      Nicola Morelli                     1982         ...
Blueprinting: existing methods                                         Time                                         Logica...
Blueprinting: existing methodsSource Ramaswami 1996      Nicola Morelli Design & Sustainability                       24
Blueprinting: existing methods                                               Time                                         ...
Use case graphic representation                                                           Automated            Processes i...
Use case graphic representation                                          Time                                          Log...
Existing methods: pert chartA japaneserestaurant         Nicola Morelli Design & Sustainability                      28
Example: a Japanese take-away(Nicola Morelli)   Nicola Morelli Design & Sustainability                    29
Colloquial languageNicola Morelli Design & Sustainability              30
Use Cases/storyboardsNicola Morelli Design & Sustainability                31
Video SketchingNicola Morelli Design & Sustainability          32
Scenario building and sketchingNicola Morelli Design & Sustainability                         33
Representation as a tool                        • Scenarios facilitate                          convergences of different ...
Nicola Morelli Design & Sustainability   35
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Lecture 6 representation techniques

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Lecture 6 representation techniques

  1. 1. Representation Techniques DesignSustainability Nicola Morelli
  2. 2. Blueprinting PSS A blueprint is the definitive drawing of an object/architecture, containing all the indications for producers to reproduce the object according to the designers’ intentionsNicola Morelli Design & Sustainability 2
  3. 3. Codification Codification DecodificationNicola Morelli Design & Sustainability 3
  4. 4. Technical codificationNicola Morelli Design & Sustainability 4
  5. 5. Customer’s involvement • If the customer is co-creating the value, s/he has to be supported by an adequate communication system • We cannot suppose the customer to be familiar with the most common technical language used in blueprintsNicola Morelli Design & Sustainability 5
  6. 6. codificationNicola Morelli Design & Sustainability 6
  7. 7. Different levels of codification Representations communicate contents with different levels of abstraction and codificationNicola Morelli Design & Sustainability 7
  8. 8. Blueprinting PSS • While there are standard techniques for technical representation of objects in different levels of detail, there are no standard representation techniques for blueprinting PSS • Blueprints for PSS should reach different kinds of people, from “hard” technicians (e.g. engineers) to final users • Blueprints should communicate different things (conditions, instructions, components) according to the “receiver” – Traditional “hard” technician will understand highly codified representations – Final users are not supposed to be familiar with any form of communications, although their role in a PSS may be fundamentalNicola Morelli Design & Sustainability 8
  9. 9. Blueprinting = representing • Time • Logical links/interactions • Sequence of events • Spaces and their qualities • Movements between spaces • Actors performing an action • Visible and invisible processes • Front office/back office • Objects/components • Interaction of objects/components in the systemNicola Morelli Design & Sustainability 9
  10. 10. Representing what? Why? Who for? • What? – Entity/system – Objective/subjective • What for? – Analysis/design – Sketch/define • Whom for? – Technical/userNicola Morelli Design & Sustainability 10
  11. 11. Different viewsNicola Morelli Design & Sustainability 11
  12. 12. The front viewNicola Morelli Design & Sustainability 12
  13. 13. System maps (colloquial)Nicola Morelli Design & Sustainability 13
  14. 14. System maps (colloquial)Nicola Morelli Design & Sustainability 14
  15. 15. System mapsNicola Morelli Design & Sustainability 15
  16. 16. Generating system mapsNicola Morelli Design & Sustainability 16
  17. 17. Nicola Morelli Design & Sustainability 17
  18. 18. Functions and capabilitiesNicola Morelli Design & Sustainability 18
  19. 19. Nicola Morelli Design & Sustainability 19
  20. 20. Interaction and timeNicola Morelli Design & Sustainability 20
  21. 21. Nicola Morelli Design & Sustainability 21
  22. 22. Blueprinting: existing methodsSource ShostackDesign & Sustainability Nicola Morelli 1982 22
  23. 23. Blueprinting: existing methods Time Logical links/interactions Sequence of events Spaces and their qualities Movements between spaces Actors performing an action Visible and invisible processes Front office/back officeSource ShostackDesign & Sustainability Nicola Morelli 1982 Objects/components system 23 Interaction of objects/components in the
  24. 24. Blueprinting: existing methodsSource Ramaswami 1996 Nicola Morelli Design & Sustainability 24
  25. 25. Blueprinting: existing methods Time Logical links/interactions Sequence of events Spaces and their qualities Movements between spaces Actors performing an action Visible and invisible processes Front office/back officeSource Ramaswami 1996 Nicola Morelli Design & Sustainability Objects/components system 25 Interaction of objects/components in the
  26. 26. Use case graphic representation Automated Processes implying physical operation movement The system gets ready for the Processes performed by Human and/or automated next user the service operator operations Processes performed by the user The system verifies John’s identity and gives him access to the Virtual environment software The recep.ist The The rec.ist John JohnJohn welcomes recep.ist introduces John to John is logs in Works on guided toenters John informs John the room assistant the his CV workstation The system John’s John The billing John goes John John saves John’sJohn membership card pays the person processes to pay the logs saves work in hiswalks is updated the bill directory bill bill out hi workaway Entrance/reception Working environment The system saves John’s settingsFrontoffice 26office Back Billing system The room The accounting Space and System back assistant runs the system Technical facilities up software to clean registers the Maintenance maintenance up the computer payment and upgrade Nicola Morelli Design & Sustainability
  27. 27. Use case graphic representation Time Logical links/interactions Sequence of events Spaces and their qualities Movements between spaces Actors performing an action Visible and invisible processes Front office/back office Objects/components Interaction of objects/components in the systemNicola Morelli Design & Sustainability 27
  28. 28. Existing methods: pert chartA japaneserestaurant Nicola Morelli Design & Sustainability 28
  29. 29. Example: a Japanese take-away(Nicola Morelli) Nicola Morelli Design & Sustainability 29
  30. 30. Colloquial languageNicola Morelli Design & Sustainability 30
  31. 31. Use Cases/storyboardsNicola Morelli Design & Sustainability 31
  32. 32. Video SketchingNicola Morelli Design & Sustainability 32
  33. 33. Scenario building and sketchingNicola Morelli Design & Sustainability 33
  34. 34. Representation as a tool • Scenarios facilitate convergences of different views by stimulating strategic conversation between actors with different viewsNicola Morelli Design & Sustainability 34
  35. 35. Nicola Morelli Design & Sustainability 35

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