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TAG Master UI - Late Night Talk - September 20th, 2019

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Late night talk together with Luca Scarpa.
Delivered as part of the Master in UI Design at TAG Innovation School in Rome.

Published in: Design
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TAG Master UI - Late Night Talk - September 20th, 2019

  1. 1. TAG Late Night Roma, September 20th 2019 Nicolò Volpato Founder & CEO @nicolovolpato
  2. 2. Luca Scarpa Partner, CFO & Team Leader @luscarpa TAG Late Night Roma, September 20th 2019
  3. 3. We are an experience and service design company. TAG Late night Roma, September 20th 2019
  4. 4. We believe in the power of design to make ideas tangible and turn them into successful products and services. TAG Late night Roma, September 20th 2019
  5. 5. We design products and services that engage people in memorable and meaningful experiences, while delivering business value to our clients. TAG Late night Roma, September 20th 2019
  6. 6. TAG Late night Roma, September 20th 2019 We put people at the core, both when we work on projects and when we work on our own company culture.
  7. 7. We are a team of thinkers and makers, designers, researchers and front-end developers TAG Late night Roma, September 20th 2019
  8. 8. Jake Knapp - Design Sprint 2017 and 2018 We create internationally renowned events, we talk regularly at Italian conferences and nurture our local Digital Design community. TAG Late Night Roma, September 20th 2019
  9. 9. 4 national events organized or hosted 5 international events organized
 10+ Italian events sponsored 300+ attendees 25+ talks and workshops 
 at Italian conferences 12+ countries 
 represented TAG Late Night Roma, September 20th 2019
  10. 10. TAG Late Night Roma, September 20th 2019 Designing for what’s next with Josh Clark Bologna October 9, 2019 tangible.is/whats-next JOSHCLARK2019-10OFF-10%
  11. 11. Design + Business Our design process begins with the whole company involved, stakeholders on board and clear, shared goals.
 We design and then measure impact. TAG Late Night Roma, September 20th 2019
  12. 12. We manage complex projects for large organizations TAG Late night Roma, September 20th 2019
  13. 13. We also lead some of Italy’s most promising startups to launch their products and raise important investment rounds. TAG Late night Roma, September 20th 2019
  14. 14. Modeling Roles Modeling Culture TAG Late Night Roma, September 20th 2019 TAG Late night Roma, September 20th 2019
  15. 15. TAG Late Night Roma, September 20th 2019 Let’s play!
  16. 16. TAG Late Night Roma, September 20th 2019
  17. 17. Sarah Nelson Leading Design 16 London TAG Late night Roma, September 20th 2019 5 11 20 35 70 150 >150
  18. 18. • team of 11 • end of year retrospective reveals some mismatches • Agile reset • team of 5 • clearer vision • mindset switch • we start building a team • team of 13 • culture and values - round 2 • Talent Canvas • skills matrix • we launch our new brand 2013 2004 2016 2017 • team of 8 • we look for a brand that tells who we are 2015 2018 • 2 people • small design studio • team of professionals who work together • team of 16 (+1) • retrospective: how do I grow? how can I contribute? how do I … ? 😓 • roles matrix and career paths 2014 • we start working on culture and values as a team TAG Late Night Roma, September 20th 2019
  19. 19. 5 TAG Late night Roma, September 20th 2019
  20. 20. 9 - 12 TAG Late night Roma, September 20th 2019
  21. 21. 12 TAG Late night Roma, September 20th 2019
  22. 22. 12 TAG Late night Roma, September 20th 2019
  23. 23. 12 TAG Late night Roma, September 20th 2019
  24. 24. Labeling roles is not easy and is a consequence of our company culture TAG Late Night Roma, September 20th 2019
  25. 25. TAG Late night Roma, September 20th 2019
  26. 26. Internal roles might be different from the ones we use to advertise our services on the market TAG Late Night Roma, September 20th 2019
  27. 27. TAG Late night Roma, September 20th 2019
  28. 28. Roles Culture TAG Late night Roma, September 20th 2019
  29. 29. UX Designer is not a role, UX is the outcome of team collaboration and multiple skills TAG Late Night Roma, September 20th 2019
  30. 30. Market roles Seniority Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Roma, September 20th 2019
  31. 31. Show me the matrix TAG Late night Roma, September 20th 2019
  32. 32. RES IXD UI DOPS FE TECH Role = skills + responsibilities SKILLS RESPON. IXD TAG Late Night Roma, September 20th 2019
  33. 33. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Interaction Designer Service Designer TAG Late Night Roma, September 20th 2019
  34. 34. Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL IxD as the foundation Service Design as an upgrade TAG Late Night Roma, September 20th 2019
  35. 35. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL UI Designer Brand Experience Principal TAG Late Night Roma, September 20th 2019
  36. 36. PM SD RES IXD UI FE TECHGLOBAL Design Ops is definitely a thing DESIGN OPERATIONS TAG Late Night Roma, September 20th 2019
  37. 37. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Frontend Developer Design Engineer TAG Late Night Roma, September 20th 2019
  38. 38. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Vertical growth is possible TAG Late Night Roma, September 20th 2019
  39. 39. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Horizontal growth is possible as well TAG Late Night Roma, September 20th 2019
  40. 40. Specialists • specific skills • innovators • “evangelists” • technicians • efficient • focus on quality Generalists • cross-discipline • enablers • coordinators • big picture • effective • focus on outcomes PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Roma, September 20th 2019
  41. 41. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT Project Manager is not a role but a set of responsibilities and skills TAG Late Night Roma, September 20th 2019
  42. 42. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Design Director TAG Late Night Roma, September 20th 2019
  43. 43. Managers used to be practitioners and have strong design experience Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Roma, September 20th 2019
  44. 44. Management is a choice. It’s not a promotion, it’s a career change. TAG Late Night Roma, September 20th 2019
  45. 45. Designing teams is a design exercise and is human-centered TAG Late night Roma, September 20th 2019
  46. 46. Henrik Rydberg Interaction 16 Helsinki TAG Late night Roma, September 20th 2019
  47. 47. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN Help Tangible to grow as a company business + market + people SD CONTENT TAG Late Night Roma, September 20th 2019
  48. 48. For team growth • Hire more accurately • Set clearer expectations about roles • Balance teams • Stronger competences TAG Late Night Roma, September 20th 2019
  49. 49. For individual growth • Clear career paths • Different options to grow • More objective one-on-one reviews • Better spending of the training budget TAG Late Night Roma, September 20th 2019
  50. 50. So far, so good ❤ • Feedback (internal and external) • Conversations • Team morale • Trust • Recruiting TAG Late Night Roma, September 20th 2019
  51. 51. Tricky… 🤔 • Loose guidelines vs. career ladder • Scalability • Stepping into leadership roles is hard • Personal maturity might need coaching • Lack of models to develop soft skills TAG Late Night Roma, September 20th 2019
  52. 52. Very tricky… 💩 • Hierarchy: needed? How much? • Economic transparency: desirable? • Salaries tied to the roles matrix • Bonuses follow other criterias • “Performance” reviews and one-to-one’s TAG Late Night Roma, September 20th 2019
  53. 53. Things to monitor 📈 • Behaviors (unhealthy competition, envy, conflicts…) • One-to-one followups and updates 
 over time • Maturity TAG Late Night Roma, September 20th 2019
  54. 54. Takeaways • It’s a process, not a tool • Alive and iterative, never done • Shared and explained • The goal is autonomy, not control • A guide for individual and team growth TAG Late Night Roma, September 20th 2019
  55. 55. Doing the work of translating someone else’s methods to fit your culture is hard work. It needs to be designed. 
 It needs to be assimilated, not just applied.
 —Dave Malouf, IXDA founder TAG Late night Roma, September 20th 2019
  56. 56. Luca Scarpa Partner, CFO & Team Leader @luscarpa
 luca@tangible.is Nicolò Volpato Founder & CEO @nicolovolpato
 nick@tangible.is Thank you! TAG Late night Roma, September 20th 2019

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