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TAG Innovation School Late Night Talk - March 1st, 2019

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Late night talk together with Ilaria Mauric.
Delivered as part of the Master in UI Design at TAG Innovation School in Milano.

Published in: Design
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TAG Innovation School Late Night Talk - March 1st, 2019

  1. 1. TAG Late Night Milano, March 1st 2019
  2. 2. We are an experience and service design company. TAG Late night Milano, March 1st 2019
  3. 3. We believe in the power of design to make ideas tangible and turn them into successful products and services. TAG Late night Milano, March 1st 2019
  4. 4. We design products and services that engage people in memorable and meaningful experiences, while delivering business value to our clients. TAG Late night Milano, March 1st 2019
  5. 5. We put people at the core, both when we work on projects and when we work on our own company culture. TAG Late night Milano, March 1st 2019
  6. 6. We are a team of thinkers and makers, designers, researchers and front-end developers TAG Late night Milano, March 1st 2019
  7. 7. Jake Knapp - Design Sprint 2017 and 2018 We create internationally renowned events, we talk regularly at Italian conferences and nurture our local Digital Design community. TAG Late Night Milano, March 1st 2019
  8. 8. 4 national events organized or hosted 4 international events organized
 10+ Italian event sponsored 250+ attendees 20+ talks and workshops 
 at Italian conferences 12+ countries 
 represented TAG Late Night Milano, March 1st 2019
  9. 9. Design + Business Our design begins with the whole company involved, stakeholders on board and clear, shared goals.
 We design and then measure impact. TAG Late Night Milano, March 1st 2019
  10. 10. Modeling Roles Modeling Culture TAG Late Night Milan, March 1st 2019 TAG Late night Milano, March 1st 2019
  11. 11. Ilaria Mauric Head of design @ilariamauric Nicolò Volpato Founder & CEO @nicolovolpato TAG Late Night Milano, March 1st 2019
  12. 12. TAG Late Night Milano, March 1st 2019 Let’s play!
  13. 13. TAG Late Night Milano, March 1st 2019
  14. 14. Sarah Nelson Leading Design 16 London TAG Late night Milano, March 1st 2019 5 11 20 35 70 150 >150
  15. 15. • team of 11 • end of year retrospective reveals some mismatches • Agile reset • team of 5 • clearer vision • mindset switch • we start building a team • team of 13 • culture and values - round 2 • Talent Canvas • skills matrix • we launch our new brand 2013 2004 2016 2017 • team of 8 • we look for a brand that tells who we are 2015 2018 • 2 people • small design studio • team of professionals who work together • team of 16 (+1) • retrospective: how do I grow? how can I contribute? how do I … ? 😓 • roles matrix and career paths 2014 • we start working on culture and values as as team TAG Late Night Milano, March 1st 2019
  16. 16. 5 TAG Late night Milano, March 1st 2019
  17. 17. 9 - 12 TAG Late night Milano, March 1st 2019
  18. 18. 12 TAG Late night Milano, March 1st 2019
  19. 19. 12 TAG Late night Milano, March 1st 2019
  20. 20. 12 TAG Late night Milano, March 1st 2019
  21. 21. Labeling roles is not easy and is a consequence of our company culture TAG Late Night Milano, March 1st 2019
  22. 22. TAG Late night Milano, March 1st 2019
  23. 23. Internal roles might be different from the ones we use to advertise our services on the market TAG Late Night Milano, March 1st 2019
  24. 24. TAG Late night Milano, March 1st 2019
  25. 25. Roles Culture TAG Late night Milano, March 1st 2019
  26. 26. UX Designer is not a role, UX is the outcome of team collaboration and multiple skills TAG Late Night Milano, March 1st 2019
  27. 27. Market roles Seniority Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  28. 28. Show me the matrix TAG Late night Milano, March 1st 2019
  29. 29. RES IXD UI DOPS FE TECH Role = skills + responsibilities SKILLS RESPON. IXD TAG Late Night Milano, March 1st 2019
  30. 30. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Interaction Designer Service Designer TAG Late Night Milano, March 1st 2019
  31. 31. Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL IxD as the foundation Service Design as an upgrade TAG Late Night Milano, March 1st 2019
  32. 32. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL UI Designer Brand Experience Principal TAG Late Night Milano, March 1st 2019
  33. 33. PM SD RES IXD UI FE TECHGLOBAL Design Ops is definitely a thing DESIGN OPERATIONS TAG Late Night Milano, March 1st 2019
  34. 34. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Frontend Developer Design Engineer TAG Late Night Milano, March 1st 2019
  35. 35. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Vertical growth is possible TAG Late Night Milano, March 1st 2019
  36. 36. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Horizontal growth is possible as well TAG Late Night Milano, March 1st 2019
  37. 37. Specialists • specific skills • innovators • “evangelists” • technicians • efficient • focus on quality Generalists • cross-discipline • enablers • coordinators • big picture • effective • focus on outcomes PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  38. 38. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT Project Manager is not a role but a set of responsibilities and skills TAG Late Night Milano, March 1st 2019
  39. 39. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Design Director Work in progress… TAG Late Night Milano, March 1st 2019
  40. 40. Managers used to be practitioners and have strong design experience Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  41. 41. Management is a choice. It’s not a promotion, it’s a career change. TAG Late Night Milano, March 1st 2019
  42. 42. Designing teams is a design exercise and is human-centered TAG Late night Milano, March 1st 2019
  43. 43. Henrik Rydberg Interaction 16 Helsinki TAG Late night Milano, March 1st 2019
  44. 44. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN Help Tangible to grow as a company business + market + people SD CONTENT TAG Late Night Milano, March 1st 2019
  45. 45. Help team growth • Hire more accurately • Set clearer expectations about roles • Balance teams • Stronger competences TAG Late Night Milano, March 1st 2019
  46. 46. Help individual growth • Clear career paths • Different options to grow • More objective one-on-one reviews • Better spending of the training budget TAG Late Night Milano, March 1st 2019
  47. 47. So far, so good ❤ • Feedback • Talent Canvas • Conversations • Team morale • Trust TAG Late Night Milano, March 1st 2019
  48. 48. Tricky… 🤔 • From personal to relationships • From rules to a playbook • Feedback from the market • Scalability and sustainability as a company TAG Late Night Milano, March 1st 2019
  49. 49. TAG Late night Milano, March 1st 2019
  50. 50. Possible shitstorm ahead 💩 • Hierarchy: needed? How much? • Economic transparency: desirable? • Salaries and bonuses: are they tied to the roles matrix? How? TAG Late Night Milano, March 1st 2019
  51. 51. Things to monitor • Eyes open on behaviors (unhealthy competition, envy, conflicts…) • One-to-one followups and updates 
 over time TAG Late Night Milano, March 1st 2019
  52. 52. Things to remember • It’s a process, not a tool • Alive and iterative, never done • Shared and explained • The goal is autonomy, not control TAG Late Night Milano, March 1st 2019
  53. 53. Doing the work of translating someone else’s methods to fit your culture is hard work. It needs to be designed. 
 It needs to be assimilated, not just applied.
 —Dave Malouf, IXDA founder TAG Late night Milano, March 1st 2019
  54. 54. Start from people TAG Late night Milano, March 1st 2019
  55. 55. Ilaria Mauric Head of design @ilariamauric ilaria@tangible.is Nicolò Volpato Founder & CEO @nicolovolpato nick@tangible.is Thank you! TAG Late night Milano, March 1st 2019

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