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TAG Late Night
Milano, March 1st 2019
We are an experience
and service design company.
TAG Late night
Milano, March 1st 2019
We believe in the power of design to
make ideas tangible and turn them
into successful products and services.
TAG Late nig...
We design products and services
that engage people in memorable
and meaningful experiences, while
delivering business valu...
We put people at the core,
both when we work on
projects and when we
work on our own
company culture.
TAG Late night
Milan...
We are a team of thinkers and makers, designers,
researchers and front-end developers
TAG Late night
Milano, March 1st 2019
Jake Knapp - Design Sprint 2017 and 2018
We create internationally
renowned events, we talk
regularly at Italian
conferenc...
4
national events
organized or hosted
4
international events
organized

10+
Italian event
sponsored
250+
attendees
20+
tal...
Design + Business
Our design begins with the whole
company involved, stakeholders on
board and clear, shared goals.

We de...
Modeling Roles
Modeling Culture
TAG Late Night
Milan, March 1st 2019
TAG Late night
Milano, March 1st 2019
Ilaria Mauric
Head of design
@ilariamauric
Nicolò Volpato
Founder & CEO
@nicolovolpato
TAG Late Night
Milano, March 1st 20...
TAG Late Night
Milano, March 1st 2019
Let’s play!
TAG Late Night
Milano, March 1st 2019
Sarah Nelson
Leading Design 16
London
TAG Late night
Milano, March 1st 2019
5 11 20 35 70 150 >150
• team of 11
• end of year retrospective
reveals some mismatches
• Agile reset
• team of 5
• clearer vision
• mindset swit...
5
TAG Late night
Milano, March 1st 2019
9 - 12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
12
TAG Late night
Milano, March 1st 2019
Labeling roles is not easy
and is a consequence of our
company culture
TAG Late Night
Milano, March 1st 2019
TAG Late night
Milano, March 1st 2019
Internal roles might be different
from the ones we use to advertise
our services on the market
TAG Late Night
Milano, Marc...
TAG Late night
Milano, March 1st 2019
Roles Culture
TAG Late night
Milano, March 1st 2019
UX Designer is not a role,
UX is the outcome of team
collaboration and multiple skills
TAG Late Night
Milano, March 1st 20...
Market roles
Seniority
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
TAG Late Night
Milano, March 1st 2019
Show me the matrix
TAG Late night
Milano, March 1st 2019
RES IXD UI DOPS FE TECH
Role = skills + responsibilities
SKILLS RESPON.
IXD
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Interaction Designer Service Designer
TAG Late Night
Milano...
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
IxD as the foundation
Service Design as an upgrade
TAG Late Night
...
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
UI Designer Brand Experience Principal
TAG Late Night
Milan...
PM SD RES IXD UI FE TECHGLOBAL
Design Ops is definitely a thing
DESIGN
OPERATIONS
TAG Late Night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Frontend Developer Design Engineer
TAG Late Night
Milano, M...
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Vertical growth is possible
TAG Late Night
Milano, March 1s...
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Horizontal growth is possible as well
TAG Late Night
Milano...
Specialists
• specific skills
• innovators
• “evangelists”
• technicians
• efficient
• focus on quality
Generalists
• cros...
Junior
Mid
Senior
Director
PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT
Project Manager is not a role
but a set o...
Junior
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBAL
Design Director
Work in
progress…
TAG Late Night
Milano, Ma...
Managers used to be practitioners
and have strong design experience
Mid
Senior
Director
PM SD RES IXD UI DOPS FE TECHGLOBA...
Management is a choice.
It’s not a promotion,
it’s a career change.
TAG Late Night
Milano, March 1st 2019
Designing teams is a design exercise
and is human-centered
TAG Late night
Milano, March 1st 2019
Henrik Rydberg
Interaction 16
Helsinki
TAG Late night
Milano, March 1st 2019
Junior
Mid
Senior
Director
PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN
Help Tangible to grow as a company
business + marke...
Help team growth
• Hire more accurately
• Set clearer expectations about roles
• Balance teams
• Stronger competences
TAG ...
Help individual growth
• Clear career paths
• Different options to grow
• More objective one-on-one reviews
• Better spend...
So far, so good ❤
• Feedback
• Talent Canvas
• Conversations
• Team morale
• Trust
TAG Late Night
Milano, March 1st 2019
Tricky… 🤔
• From personal to relationships
• From rules to a playbook
• Feedback from the market
• Scalability and sustain...
TAG Late night
Milano, March 1st 2019
Possible shitstorm ahead 💩
• Hierarchy: needed? How much?
• Economic transparency: desirable?
• Salaries and bonuses: are ...
Things to monitor
• Eyes open on behaviors (unhealthy
competition, envy, conflicts…)
• One-to-one followups and updates 

...
Things to remember
• It’s a process, not a tool
• Alive and iterative, never done
• Shared and explained
• The goal is aut...
Doing the work of translating someone else’s methods
to fit your culture is hard work. It needs to be designed. 

It needs...
Start from people
TAG Late night
Milano, March 1st 2019
Ilaria Mauric
Head of design
@ilariamauric
ilaria@tangible.is
Nicolò Volpato
Founder & CEO
@nicolovolpato
nick@tangible.is...
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TAG Innovation School Late Night Talk - March 1st, 2019 Slide 1 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 2 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 3 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 4 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 5 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 6 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 7 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 8 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 9 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 10 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 11 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 12 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 13 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 14 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 15 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 16 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 17 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 18 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 19 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 20 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 21 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 22 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 23 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 24 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 25 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 26 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 27 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 28 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 29 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 30 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 31 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 32 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 33 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 34 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 35 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 36 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 37 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 38 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 39 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 40 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 41 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 42 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 43 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 44 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 45 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 46 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 47 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 48 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 49 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 50 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 51 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 52 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 53 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 54 TAG Innovation School Late Night Talk - March 1st, 2019 Slide 55
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TAG Innovation School Late Night Talk - March 1st, 2019

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Late night talk together with Ilaria Mauric.
Delivered as part of the Master in UI Design at TAG Innovation School in Milano.

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TAG Innovation School Late Night Talk - March 1st, 2019

  1. 1. TAG Late Night Milano, March 1st 2019
  2. 2. We are an experience and service design company. TAG Late night Milano, March 1st 2019
  3. 3. We believe in the power of design to make ideas tangible and turn them into successful products and services. TAG Late night Milano, March 1st 2019
  4. 4. We design products and services that engage people in memorable and meaningful experiences, while delivering business value to our clients. TAG Late night Milano, March 1st 2019
  5. 5. We put people at the core, both when we work on projects and when we work on our own company culture. TAG Late night Milano, March 1st 2019
  6. 6. We are a team of thinkers and makers, designers, researchers and front-end developers TAG Late night Milano, March 1st 2019
  7. 7. Jake Knapp - Design Sprint 2017 and 2018 We create internationally renowned events, we talk regularly at Italian conferences and nurture our local Digital Design community. TAG Late Night Milano, March 1st 2019
  8. 8. 4 national events organized or hosted 4 international events organized
 10+ Italian event sponsored 250+ attendees 20+ talks and workshops 
 at Italian conferences 12+ countries 
 represented TAG Late Night Milano, March 1st 2019
  9. 9. Design + Business Our design begins with the whole company involved, stakeholders on board and clear, shared goals.
 We design and then measure impact. TAG Late Night Milano, March 1st 2019
  10. 10. Modeling Roles Modeling Culture TAG Late Night Milan, March 1st 2019 TAG Late night Milano, March 1st 2019
  11. 11. Ilaria Mauric Head of design @ilariamauric Nicolò Volpato Founder & CEO @nicolovolpato TAG Late Night Milano, March 1st 2019
  12. 12. TAG Late Night Milano, March 1st 2019 Let’s play!
  13. 13. TAG Late Night Milano, March 1st 2019
  14. 14. Sarah Nelson Leading Design 16 London TAG Late night Milano, March 1st 2019 5 11 20 35 70 150 >150
  15. 15. • team of 11 • end of year retrospective reveals some mismatches • Agile reset • team of 5 • clearer vision • mindset switch • we start building a team • team of 13 • culture and values - round 2 • Talent Canvas • skills matrix • we launch our new brand 2013 2004 2016 2017 • team of 8 • we look for a brand that tells who we are 2015 2018 • 2 people • small design studio • team of professionals who work together • team of 16 (+1) • retrospective: how do I grow? how can I contribute? how do I … ? 😓 • roles matrix and career paths 2014 • we start working on culture and values as as team TAG Late Night Milano, March 1st 2019
  16. 16. 5 TAG Late night Milano, March 1st 2019
  17. 17. 9 - 12 TAG Late night Milano, March 1st 2019
  18. 18. 12 TAG Late night Milano, March 1st 2019
  19. 19. 12 TAG Late night Milano, March 1st 2019
  20. 20. 12 TAG Late night Milano, March 1st 2019
  21. 21. Labeling roles is not easy and is a consequence of our company culture TAG Late Night Milano, March 1st 2019
  22. 22. TAG Late night Milano, March 1st 2019
  23. 23. Internal roles might be different from the ones we use to advertise our services on the market TAG Late Night Milano, March 1st 2019
  24. 24. TAG Late night Milano, March 1st 2019
  25. 25. Roles Culture TAG Late night Milano, March 1st 2019
  26. 26. UX Designer is not a role, UX is the outcome of team collaboration and multiple skills TAG Late Night Milano, March 1st 2019
  27. 27. Market roles Seniority Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  28. 28. Show me the matrix TAG Late night Milano, March 1st 2019
  29. 29. RES IXD UI DOPS FE TECH Role = skills + responsibilities SKILLS RESPON. IXD TAG Late Night Milano, March 1st 2019
  30. 30. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Interaction Designer Service Designer TAG Late Night Milano, March 1st 2019
  31. 31. Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL IxD as the foundation Service Design as an upgrade TAG Late Night Milano, March 1st 2019
  32. 32. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL UI Designer Brand Experience Principal TAG Late Night Milano, March 1st 2019
  33. 33. PM SD RES IXD UI FE TECHGLOBAL Design Ops is definitely a thing DESIGN OPERATIONS TAG Late Night Milano, March 1st 2019
  34. 34. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Frontend Developer Design Engineer TAG Late Night Milano, March 1st 2019
  35. 35. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Vertical growth is possible TAG Late Night Milano, March 1st 2019
  36. 36. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Horizontal growth is possible as well TAG Late Night Milano, March 1st 2019
  37. 37. Specialists • specific skills • innovators • “evangelists” • technicians • efficient • focus on quality Generalists • cross-discipline • enablers • coordinators • big picture • effective • focus on outcomes PM SD RES IXD UI DOPS FE TECHGLOBAL PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  38. 38. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMINSD CONTENT Project Manager is not a role but a set of responsibilities and skills TAG Late Night Milano, March 1st 2019
  39. 39. Junior Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL Design Director Work in progress… TAG Late Night Milano, March 1st 2019
  40. 40. Managers used to be practitioners and have strong design experience Mid Senior Director PM SD RES IXD UI DOPS FE TECHGLOBAL TAG Late Night Milano, March 1st 2019
  41. 41. Management is a choice. It’s not a promotion, it’s a career change. TAG Late Night Milano, March 1st 2019
  42. 42. Designing teams is a design exercise and is human-centered TAG Late night Milano, March 1st 2019
  43. 43. Henrik Rydberg Interaction 16 Helsinki TAG Late night Milano, March 1st 2019
  44. 44. Junior Mid Senior Director PM RES IXD UI DOPS FE TECHGLOBAL ICON ADMIN Help Tangible to grow as a company business + market + people SD CONTENT TAG Late Night Milano, March 1st 2019
  45. 45. Help team growth • Hire more accurately • Set clearer expectations about roles • Balance teams • Stronger competences TAG Late Night Milano, March 1st 2019
  46. 46. Help individual growth • Clear career paths • Different options to grow • More objective one-on-one reviews • Better spending of the training budget TAG Late Night Milano, March 1st 2019
  47. 47. So far, so good ❤ • Feedback • Talent Canvas • Conversations • Team morale • Trust TAG Late Night Milano, March 1st 2019
  48. 48. Tricky… 🤔 • From personal to relationships • From rules to a playbook • Feedback from the market • Scalability and sustainability as a company TAG Late Night Milano, March 1st 2019
  49. 49. TAG Late night Milano, March 1st 2019
  50. 50. Possible shitstorm ahead 💩 • Hierarchy: needed? How much? • Economic transparency: desirable? • Salaries and bonuses: are they tied to the roles matrix? How? TAG Late Night Milano, March 1st 2019
  51. 51. Things to monitor • Eyes open on behaviors (unhealthy competition, envy, conflicts…) • One-to-one followups and updates 
 over time TAG Late Night Milano, March 1st 2019
  52. 52. Things to remember • It’s a process, not a tool • Alive and iterative, never done • Shared and explained • The goal is autonomy, not control TAG Late Night Milano, March 1st 2019
  53. 53. Doing the work of translating someone else’s methods to fit your culture is hard work. It needs to be designed. 
 It needs to be assimilated, not just applied.
 —Dave Malouf, IXDA founder TAG Late night Milano, March 1st 2019
  54. 54. Start from people TAG Late night Milano, March 1st 2019
  55. 55. Ilaria Mauric Head of design @ilariamauric ilaria@tangible.is Nicolò Volpato Founder & CEO @nicolovolpato nick@tangible.is Thank you! TAG Late night Milano, March 1st 2019
  • jamesherrera

    May. 4, 2019

Late night talk together with Ilaria Mauric. Delivered as part of the Master in UI Design at TAG Innovation School in Milano.

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