Streets of the world photography project


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Streets of the world photography project

  1. 1. INTRODUCTION 2Streets of the World Jeroen Swolfs After his study at the Photo Academy Amsterdam Jeroen Swolfs became a freelance photojournalist. While he was traveling to all corners of the world, he started to focus on political and social issues, which resulted in series about returned Serbian refugees and several series about the Roma minorities in Eastern Europe. Swolfs has done assignments for among others:   De Volkskrant & Volkskrant Magazine   Rijksmuseum Amsterdam   Rabobank Foundation Streets of the World introduction film
  2. 2. ABOUT THE PROJECT Goal: to photograph street life in all capitals of the world. The combination of these streets will create a positive portrait of what humanity looks like at the beginning of the 21st century. Planning: Phase I – Asia: 2009/2010, Phase II – Americas: 2011/2012, Phase II – Africa: 2012/2013, Phase IV – Europe & Middle East: 2014/2015 Products: Coffee-table book, limited edition prints, exhibitions, education material, posters/postcards, website, documentary, travel adventure book, TV program, e-magazine, iPad/iPhone application Content: photographs, video footage and stories of all countries in the world 3Streets of the World
  7. 7. FACTS & FIGURES   75 countries photographed, 135 to go.   Current phase: II – the Americas (until April 2012).   Africa – base camp Capetown.   Europe – base camp Rome. Last photo of the project will be Amsterdam, 2015.   Routine: 4 or 5 days per capital. Checking in in hotel or at couchsurfing address, 2 days of talking to locals and looking at street photography spots, 2 days of photography.   Realtime: Jeroen keeps his followers up to date on a daily basis, with tweets, movie clips, Facebook posts and blogs. 8Streets of the World
  8. 8. BOOK   Travel adventure book about Asia   Published by National Geographic – May 2011   With QR codes   Available in Dutch and Belgian bookstores including those at Schiphol Airport, at and the NGshop and as an e-book   Available as custom made branded giveaway for companies in Dutch and English   Next step: English publication, 2nd book about the Americas (2012) 9Streets of the World
  9. 9. EXHIBITION: STREETS IN PARKS   Traveling exhibition   1st edition 6 – 20 June 2011 in the city centre of The Hague   Sponsored by a.o. National Geographic, Dutch development bank FMO and Hilton The Hague   Approximately 55.000 visitors   Next step: Antwerp 2012 10Streets of the World
  10. 10. MEDIA COVERAGE Media coverage 2011:   5 TV shows   14 radio interviews   40 print articles, total advertising value EUR 270.000 (Netherlands) International:   USA | CNN: Photographer focuses on every capital in the world (777 Facebook recommendations and reposted at, Financial News USA and several blogs)   Costa Rica | La Nacion: Tiros de penal callejeros retratan a Costa Rica   Micronesia | The Kaselehlie Press: Globetrotting photographer from Amsterdam in Pohnpei for “Streets of the World” project   South Korea | The Korea Times: Dutch photographer hits Korea for world cities book   Suriname and Curacao | TV and radio interviews   Romania | Semnele Timpului: Un fotograf va imortaliza toate capitalele lumii   Canada | Spacing Montreal: World Wide Wednesday   Colombia | Distrito Capital Radio: Fotógrafo Holandés Jeroen Swolfs de visita en Bogotá   Monthly video blog on Huffington Post Travel For an overview of Streets of the World’s media coverage, go to: 11Streets of the World
  11. 11. SOCIAL MEDIA Twitter: 7000 followers Facebook: 710 likes, daily updates, actions and polls Foursquare: 204 check-ins from Amsterdam to Asuncion Youtube: 17.700 upload views, average of 9 uploaded videos per month Newsletter: Monthly update sent to followers, partners and press * All platforms have been activated since January 1st, 2011. Above numbers are dated January 2012. 12Streets of the World
  12. 12. WEBSITE is a dynamic online platform where Streets of the World’s pictures, videos, livestreams, updates and location are displayed. It not only serves as a channel for Jeroen’s activities but also aims to invite people to share their experiences and opinions about the countries and capitals that are described. was launched February 4th, 2011 and will be updated in Q1 2012. Average time visitors spend on the website is 04:00, visitors come from 145 different countries, most are from the Netherlands, USA and Canada. Main pages of the website are available in English, Spanish and Portuguese. There is also a mobile version of the website and it is iPad friendly. 13Streets of the World
  13. 13. PLANNING Phase II – Americas:   11 countries left the Caribbean until April 2012 Phase III – Africa:   51 countries in 2012/2013 Phase IV – Europe:   43 countries in 2014/2015 Visits dependent on visa:   23 countries (a.o. Pakistan, Myanmar, Iran, Turkmenistan) 14Streets of the World
  14. 14. SPIN-OFFS   Adventure books   Exhibitions: Streets in Parks   iPhone app   iPad magazine   Documentary   Educational material   Limited edition prints / luxury art boxes   Office materials (calendars, postcards etc) 15Streets of the World
  15. 15. PARTNER PROPOSITION Opportunity to enter a partnership with a worldwide high-potential project in an early stage. Many cross links possible between a company’s ambition to increase its brand awareness and Streets of the World’s dynamically growing fan base, existing of photographers, travelers and web-savvy adventurers of all ages. 16Streets of the World
  16. 16. PACKAGES Tailor-made packages include:   Company logo on all printed materials   Website banner 12 weeks/year   Company logo inclusion in all press releases worldwide   Mentions / product placement by Jeroen in blogs/twitter   Possible barter component and growth over a 3-year period After evaluation possible upgrade to Platinum Sponsorship including:   Company name in Streets of the World luxury photo book 17Streets of the World
  17. 17. CONTACT Contact: Mrs Nicoline van Slingelandt Project Manager Streets of the World +31 6 53 68 29 70 18Streets of the World