Learn more about five underappreciated tools available on the social web that you can put to work for yourself today,

1. Expanding the
media professional’s
social media toolbox
Nicole Vargas
Blogger/Digital Media Consultant | MultimediaMomma
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2. What social media can do for you
 Promote content &  News & information
drive traffic publishing
 Open dialogue with  Blog & website
target community integration
 Research & news  Build a network
gathering  Establish a personal
 Crowdsourcing & brand
building a community
of resources From Teaching Social Media,
mashable.com
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3. A journalist’s new toolbox
Media professionals know social media can be
a valuable tool in today’s world.
But is the average media professional using all
of the tools available to their full extent?
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4. Five underappreciated tools
on the social web
1. Google Alerts
2. Twitter Search
3. Facebook Page
4. Bit.ly
5. Tweetdeck, HootSuite or Seesmic
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5. Best of social media
Google Alerts
• Free service
• Updates of latest
relevant Google results
• You select frequency
of alerts
• You select terms
• Consider:
• Keywords from
your beat or topic of
interest
• Your name!
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6. Best of social media
Twitter Search
• Free service
• search.twitter.com
• “Every public update ...
instantly indexed and
made discoverable via ...
real-time search.”
• Use “Advanced Search”
• Don’t ignore places and
dates!
• Isolated search by city
and/or zip to gauge
target public sentiment
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7. Best of social media
Facebook Page
• Free service
• Must first create a
Facebook profile
• Allows media pros to
maintain “public”
personality, brand self
• Custom content
• Engage with audience
• Makes media pros that
much more accessible
• Update! New look makes pages more like profiles (2/10/2011)
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8. Best of social media
Bit.ly
• Free service
• URL shortening
PLUS analytics
• Makes you content
easier to share
• Allows you to see
impact and reach of
your content
• Allows user to focus
energy on highest
ROI
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9. Best of social media
Tweetdeck,
HootSuite or
Seesmic
• Free service (web vs.
desktop)
• Manage multiple
applications, schedule
posts!
• One post can be fed to
multiple profiles with
one click
• Competition = new features and functions added regularly
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10. Best of social media
Blogs, forums,
discussion
boards, online
communities &
the comment
section under
your own posts!
• Readers don’t always come directly to you!
• Encourage conversation, cultivate relationships
• Give without intention of getting something in return
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11. Social media is part of our lives
The challenge is
harnessing what
the web has to
offer and make
it work for you.
Want to learn more?
All this and more will be covered in Beginning and Advance Social Media, part of
SDSU’s Certificate in Digital and Social Media. Visit sdsudigimedia.org for more info.
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