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TTG Travel Agent's Arena with BeWizardLab - intervento 8 ottobre 2015

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Strategie di Web Marketing per agenzie di viaggio e tour operator: case histories di successo.
Partendo dall’analisi delle attività in ambito web marketing svolte per i portali delle vacanze online, sarà presentato un piano strategico per la promozione web di agenzie viaggi e tour operator: dalla progettazione di un sito performante all’utilizzo di una strategia basata sul Content Marketing. E, ancora, il processo d’acquisto online presentato attraverso un funnel per attirare/convertire e deliziare il cliente.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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TTG Travel Agent's Arena with BeWizardLab - intervento 8 ottobre 2015

  1. 1. FIERA INTERNAZIONALE B2B DEL TURISMO R I M I N I 8 · 9 · 1 0 O T T O B R E 2 0 1 5
  2. 2. Strategie Digitali Travel Agency + Tour Operator relatore NICOLETTA POLLIOTTO Rimini • TTG 2015 8 Ottobre 2015 — h 12:00
  3. 3. Hashtags Speech #TTG2015 #StrategieDigitaliTravel
  4. 4. DI COSA PARLIAMO OGGI Scenari 2015 Identità Aziendale Sito Web Responsive • RWD Autorevolezza del Brand Casi di Studio Strategie Digitali TAKE AWAY
  5. 5. Travel Agency + Tour Operator Identità e Posizionamento Mercato USP e Storytelling Posizione 2 Posizione 3 Social Media Dialoga in Real-Time Google Content Marketing e UX Posizione 1
  6. 6. Scenari 2015 • il Futuro è I E R I •
  7. 7. Ricerca Online 89% degli acquirenti cerca informazioni sul web
  8. 8. Transazione Online 90% degli interessati, conclude l’acquisto online
  9. 9. Mobile 2015 66% eMail lette da dispositivi Mobile
  10. 10. il Mondo gira Veloce GSMA Intelligence gsmaintelligence.com
  11. 11. Connessioni 2015 7,600 Miliardi attivazioni di piani traffico dati su Mobile
  12. 12. Identità Aziendale • Trova la tua Strada •
  13. 13. Offline Brand Experience Cura per i Dettagli e del Cliente
  14. 14. Online Brand Experience Vogliamo percepire la stessa Esperienza!!!
  15. 15. User Experience • UX è al centro del tuo Progetto?
  16. 16. RWD • Responsive Web Design •
  17. 17. Nuovi Strumenti RWD — Responsive Web Design
  18. 18. Website › 2015 17–50 millisecondi 1° impatto 2.6 secondi persuasione
  19. 19. Utente al Centro Responsive Web Design
  20. 20. Website Brand Reputation / Vendita / Customer Care ( Google consiglia l’approccio RWD ) SEO
  21. 21. Autorevolezza • Punto di Riferimento della tua Nicchia •
  22. 22. Principio di Reciprocità Buona Reputazione Autorevole Link Earning Visibilità e Posizionamento Lead Generation Contatti Conversioni Vendite Cosa Avrai in Cambio?
  23. 23. Casi di Studio • Punto di Riferimento della tua Nicchia •
  24. 24. Problema Computer / Internet / Telefonia Salvatore Aranzulla DEMO website: aranzulla.it
  25. 25. Opinionista Social Media Marketing Rudy Bandiera DEMO website: rudybandiera.com
  26. 26. Contenuti e Info Personal Branding Online Luigi Centenaro DEMO website: personalbranding.it
  27. 27. Strategie Digitali • Punto di Partenza •
  28. 28. 6 Strategie Basic Fondamenta Digitali 1 2 Studia e Aggiornati • Crescita3 Progetta • Target, Obiettivi, Modi, Tool Misura • Testa, Correggi, Riprova6 4 Crea Contenuti • Valore e Utilità5 Unicità • USP Ascolta • Utenti
  29. 29. Renditi Utile • Crea Itinerari: mapbox.com • 1
  30. 30. Prendili per la Gola • Diventa una Guida Gastronomica • 2
  31. 31. La ricetta perfetta per rendere più efficace la tua presenza online. Dario Flaccovio Editore INGREDIENTI DI DIGITAL MARKETING PER LA RISTORAZIONE Luca Bove · Nicoletta Polliotto Disponibile dal 5 Ottobre su WEBINTESTA AMAZON · iTUNES · IBS · HOEPLI DigitalMarketingRistorazione.com
  32. 32. Cavalca gli Eventi • Diventa Event Marketer • 3
  33. 33. Be Fashion • Diventa Personal Shopper • 4
  34. 34. 6 Cinefilo!? • Cinema e Letteratura • 5
  35. 35. Video Marketing • Move On • 6
  36. 36. How-To-Do • Canale YouTube • 7
  37. 37. Storytelling • Racconta 1 Storia sul Territorio • 8
  38. 38. Take Away Mettiti in Discussione 1 2 Foto, Foto, Foto3 Semplice, Utile, Intuitivo4 Veloce, Esauriente e Trasparente5 Crea una RUBRICA dell’esperto Socializza nei luoghi Giusti ( anche Linkedin )
  39. 39. MuseComunicazione cnr @musecom @comristorazione +NicolettaPolliotto Nicoletta Polliotto Destinazione Turismo Muse Journal Comunicazione nella Ristorazione Social Blog cnr fb fb tw tw g+ in in
  40. 40. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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