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Hospitality Day Rimini 12 ottobre 2016

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#FoodPorn Genesi Sviluppo e diffusione. Da valore semantico a valenza sociale. Come usare le immagini Food per avere successo in rete e per veicolare gustosi messaggi del tuo brand.

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Hospitality Day Rimini 12 ottobre 2016

  1. 1. P R E S E N T A Rimini 2016 1018
  2. 2. #FoodPorn e le Nuove Frontiere del #FoodTourism relatore NICOLETTA POLLIOTTO Rimini • Hospitality Day 12 Ottobre 2016
  3. 3. Hashtags Speech #HospitalityDay ••• #HDFoodPorn mentions // @MuseCom
  4. 4. DI COSA PARLIAMO OGGI Immagini al Potere NeuroMarketing for Business #FoodPorn • Genesi+Evoluzione Instagram & Social Media Foodtography & Conversione Emozione & Condivisione
  5. 5. 52% dei quali, sono Millennials 2016 Food Travel Monitor 49% ··· Food Travellers P R E M E S S A
  6. 6. Immagini al Potere • Content is King ••• Image is SuperHero • 1
  7. 7. Visual Marketing Perché Utilizzarlo? 1 Diminuita la Soglia dell’Attenzione Memorizzazione Messaggio Rapidità e Immersione del Processo2 3
  8. 8. 17–50 millisecondi 1° Impatto 2.6 secondi Persuasione Website 2016
  9. 9. MEMORIZZAZIONE
  10. 10. Messaggio TESTUALE Ricordiamo il… 10% dopo 3 giorni
  11. 11. Messaggio TEXT + IMAGE Ricordiamo il… 65% dopo 3 giorni
  12. 12. 40x more likes 180% more engagement Visual Contents Performance sui Social Media
  13. 13. NeuroMarketing Interazione Naturale Navigazione Fluida 2
  14. 14. Female Desire: Women's Sexuality Today ~ Rosalind Coward #FoodPorn • Genesi ed Evoluzione • 3
  15. 15. #FoodPorn • Instagram e altri Racconti Sociali • 4
  16. 16. 100.267.735 milioni di volte Hashtag #FoodPorn INSTAGRAM
  17. 17. 189.692.586 milioni di volte Hashtag #Food INSTAGRAM
  18. 18. Universo Twitter • @TwitterFood #FoodFlock • Chef ~ Alex Guarnaschelli
  19. 19. facebook.com/buzzfeedtasty
  20. 20. Foodtography • Questione di Marketing • 5
  21. 21. Report 2016 “Gusto dell’Attesa”
  22. 22. Report 2012 “Rituali” Migliorano i Consumi
  23. 23. Emozione & Condivisione • Segreto della Viralità • 6
  24. 24. 420% more traffic 560% more sales #TheDress Performance 2015 by
  25. 25. Perché Progettare Nella vita puoi ottenere tutto quello che vuoi se aiuti gli altri a ottenere ciò di cui hanno bisogno. ” Zig Ziglar Speaker motivazionale e trainer
  26. 26. La ricetta perfetta per rendere più efficace la tua presenza online. Dario Flaccovio Editore INGREDIENTI DI DIGITAL MARKETING PER LA RISTORAZIONE Luca Bove · Nicoletta Polliotto Disponibile su AMAZON WEBINTESTA · iTUNES · IBS · HOEPLI DigitalMarketingRistorazione.com
  27. 27. ComunicazioneNellaRistorazione.it
  28. 28. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724 / musecomunicazione / @musecomFOLLOW US

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