How to Optimize Your Website A simple introduction to SEO and how to use it properly By: Nicole Troelstrup
Old SEO: A Link Farm Paradise Old SEO = Manipulating search engines by using spammy techniques. AKA “Blackhat” SEO Techniques: 1. Keyword Stuffing 2. Keyword Dilution 3. Duplicate Content 4. Directory Submissions 5. Link Schemes (link farms, exchange networks)
New SEO: A Content Marketer’s Paradise New SEO = Relevancy + Authority (Google) Basic Principles: 1. Make pages primarily for users, not for search engines. 2. Dont deceive your users. 3. Avoid tricks…A useful test is to ask, "Does this help my users? Would I do this if search engines didnt exist?" 4. Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Quick and Easy Techniques for ProperSEO for Beginners1. Before you begin: Pick your keywords using the Google Keywords Tool.2. Get a Webmaster tools and analytics account. Then, submit your site!3. Create a Sitemap that can be crawled by all major search engines.
#4: Meta Descriptions Meta descriptions….NOT meta tags! Show up on Google Search Results Should be around 150-169 characters More important for CTRs Like title tags, each should be unique
#5: Robots.txt Files Use robot.txt files to tell Google which pages not to index Used to remove duplicate content from being crawled Simple text file Add to the root of your domain: nicoletroelstrup.com/robots.txt
#6: Write…The Smart Way Quality over quantity Some tips: 1. Include outbound and internal links 2. Post to every social network that you’re on 3. Don’t forget about your keywords 4. Make original content 5. Guest post 6. Try to avoid non-HTML articles/posts – difficult to crawl and index
#7: Get on Social Media Will not directly help with rankings, but WILL help to create opportunities Connect with bloggers and publishers A large following means you’re relevant and authoritative And that = Google Gold Mine
References and Resourceshttp://www.robotstxt.org/http://www.seomoz.org/learn-seo/meta-descriptionhttp://support.google.com/webmasters/bin/answer.py?h l=en&answer=70897#3http://support.google.com/webmasters/bin/answer.py?h l=en&answer=35769http://www.seomoz.org/beginners-guide-to-seohttp://omgseoblog.wordpress.com/2012/09/17/out-with- the-old-5-seo-practices-that-no-longer-work/