Creating More Than Just a Podcast

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This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.

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Creating More Than Just a Podcast

  1. 1. CREATING MORE THAN JUST A PODCAST: OUR STORY Marc & Nicole Spagnuolo TheWoodWhisperer.com
  2. 2. WHO ARE WE?
  3. 3. THINGS TO THINK ABOUT http://www.skaeser.com Canon HV20
  4. 4. DISTRIBUTING YOUR VIDEO
  5. 5. GET YOUR PODCAST LISTED Insert here all of the others I’ve missed – I know I have
  6. 6. WEBSITE OPTIONS  Hosted by someone else  Blogger  Wordpress.com  Libsyn.com  Hosted by you  Wordpress.org  Drupal  Static HTML (ugh)
  7. 7. SHOULD YOU JOIN A NETWORK?
  8. 8. WORD OF MOUTH MARKETING  Get involved (forums, associations, groups, etc)  Think outside the computer  Ask “why they should care & what’s in it for them”?  Cross promote...
  9. 9. A FEW ADVERTISING OPTIONS
  10. 10. SPONSORS Determine what you consider a sponsor vs. advertiser
  11. 11. THE RADIOHEAD EFFECT
  12. 12. SURVEY YOUR AUDIENCE www.esurveyspro.com
  13. 13. LINK POPULARITY CHECK & SEO
  14. 14. VANITY CHECK
  15. 15. MEDIA KIT, MEDIA KIT, MEDIA KIT  TheWoodWhisperer.com  Graperadio.com  PodcastBrothers.com
  16. 16. PRESS RELEASE  They suck to write but can be effective  Need help? http://www.publicityinsider.com/release.asp
  17. 17. IT’S ALL ABOUT THE FANS
  18. 18. NEED A LOGO?  Ask a friend with graphic know-how  Hire a company like….  Make your own  Use a stock logo
  19. 19. DON’T IGNORE YOUR FANS
  20. 20. THANKS ATTENDING!

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